Timeless content or a one-hit-wonder? Making your content work harder
Five years ago, brands were asking how they could mature their marketing strategy, creating engaging and meaningful content that really captivates their audiences. Today, brands are spending a lot of money on this content; often with huge success.
But others have found that even well-funded, quality content can be something of a one hit wonder, providing only short-term value.
The question is around how brands can extend the lifecycle of their content, to deliver longer term value for themselves beyond...