New research explores increasing importance of dark social in content engagement

As more and more users prefer to share content through private messaging apps, the question for marketers is – how can you get the most out of ‘dark social’?

A new study from We Are Social, alongside market research firm GlobalWebIndex, found Facebook Messenger, WhatsApp, and Instagram’s direct messaging functionality were the most popular private messaging platforms. Of the more than 3,000 internet...

Why it’s high time to embrace internal comms during moments of crisis

On a global level, we’re at a time of great change and, some would say, immense uncertainty. We are living in times of uncharted territory, where sudden 360 turns are happening and, in terms of business, trying to steady the turbulent tide seems to be getting even tougher.

During such times, when events are completely out of their hands and also their workforce’s hands, businesses...

By Cyrus Gilbert-Rolfe, 21 March 2019, 0 comments. Categories: Attribution, Branding, Content Marketing, Social Media Marketing.

Blink and you’ll miss it: How to get the most out of short-lived social content

It is no secret that social media marketing is an ever-moving target. Up until recently there was a firm belief that the longer content remained accessible the more impactful it would be. Now, as counterintuitive as it may sound, there is a swing towards short-lived content, which has to do with Instagram’s rise in popularity.

Instagram is increasingly being seen by brands as a dynamic platform from which to share their more informal...

How is automation changing the face of brands' social media conversations?

It’s no secret how quickly advancements in technology are changing the digital landscape and diversifying how people talk to one another online – and automation is very much at the forefront.

But as more organisations look into enhancing their everyday communication, it’s important to remember that such systems have been developed to – among other reasons – further assist instant, social media conversations with customers.

There’s no doubt that with the rise in social media...

By Micha Nielsen, 12 March 2019, 0 comments. Categories: Advertising, Attribution, Content Marketing, Social Media Marketing.

Exploring the state of small business advertising in 2019: Tangible trends without the ‘millennial’ hook

Settle down, one and all, for yet another piece of research which aims to study the habits of millennials, the mythical catch-all marketing category. Yes, someone who was born when Joe Dolce topped the UK charts is part of the same group as someone born when the Spice Girls hit the summit with Wannabe. But can this latest study tell us anything aside from tiresome platitudes?

In this instance, yes – but you have to look away from the...

Why content creation is nearing a tipping point – and what you can do about it

Content creation is nearing a point where a machine-first approach is becoming a reality. This is largely due to the fact that going global has never been more important for companies, yet despite the opportunity that comes with accessing untapped markets and driving exposure in unchartered territories, expansion overseas is not without its challenges.

Deloitte Private recently launched its first

By Peggy Chen, 01 March 2019, 0 comments. Categories: Automation, Content Marketing, Data-driven marketing.

How the increasing popularity of voice search is helping redefine SEO in 2019

Google Voice Search was launched back in 2012, but it’s only been in the 12-18 months that people have really started to sit up and listen. With the introduction of voice assistants such as Google Home and Amazon’s Alexa, voice search has been pushed to centre stage for marketers.

The growing popularity of voice assistants and the increased use of voice search has changed the dynamic of SEO roles. Now, more than ever, we have to think about things such as mobile optimisation, ranking for featured...

By Siobhan Congreve, 26 February 2019, 0 comments. Categories: Content Marketing, Search Marketing.

Get ready for the future content supply chain to be autonomous, brands warned

If you’ve got a well-oiled content strategy in place – or indeed several content strategies all vying for attention and wishing to become the chosen one – then a new report from SDL may be of interest. The study, called ‘Enabling the Future State of Content’, has advocated that brands need to rip up their current initiatives and look ahead to an automated future.

Naturally, it’s worth noting...

By James Bourne, 20 February 2019, 0 comments. Categories: Automation, Content Marketing.

Agencies practice what they preach with ‘mature’ content marketing strategies

Every agency out there has got an opinion – at least, one that you probably have to pay for – about how you need to do content marketing.

It’s gone beyond mere choice. More often it’s become a question of: quality or quantity? Naturally, some believe they can offer the content equivalent of the moon on a stick. Peter Bell, senior director at Marketo, wrote for this publication

By James Bourne, 14 February 2019, 0 comments. Categories: Branding, Campaigns, Content Marketing.

How to move from content creation to content automation – and improve engagement

Content marketing is naturally a vital process in terms of telling your customers – existing or potential – about your message, as well as become a lead generation tool in itself. But the content method can be industrialised through an ‘intelligent content supply chain’, according to a new study.

The findings appear in a report from content management firm SDL and analyst Forrester. The study, titled...

By James Bourne, 24 January 2019, 0 comments. Categories: Automation, Content Marketing.