User Generated Content as Part of a Content Marketing Strategy

A great content marketing strategy needs to attack from all angles. The more pieces of content you can create and push across various platforms the more successful you’ll be. Don’t just limit your content marketing strategy to a blog posts and static articles. Get creative! Incorporate videos, infographics, podcasts, webinars, slideshows and more to make your content that much more engaging. But there is one more piece of content you should also think about incorporating: user generated content (UGC)....

By Nick Stamoulis, 14 July 2011, 0 comments. Categories: Content Marketing.

The Pros and Cons of Paid Blog Reviews

Blogs are the original social media outlets. Long before Facebook and Twitter dominated the Internet, people started blogs to share their thoughts with the world. Some blogs have generated loyal followings over the years, and advertisers and marketers have taken notice. It wasn’t long before blogs were more than a place to discuss current affairs or share insider tips about a particular industry. Blogging also became a way to earn an income. One way for a blogger to make money is to write a review...

By Nick Stamoulis, 11 July 2011, 0 comments. Categories: Content Marketing.

Chris Brogan in blog monetization shocker!

Today’s post is about something I saw on Chris Brogan’s blog.  It left me really curious about the different opinions people have, regarding what is OK, and what is not, when it comes to blog advertising.

Monetizing this blog

This is a commercial blog, which generates 6 figures in income every year for my business.  Because...

By Jim Connelly, 10 July 2011, 0 comments. Categories: Advertising, Content Marketing.

The Value of Online Company Biographies

It wouldn’t be much of an exaggeration to say that there are thousands of places a company could create an online biography/profile. Not just limited to the big 3 of social networking (Facebook, Twitter and LinkedIn), there are also hundreds of smaller social networking sites and open forums, online directories, local search profiles, video sharing sites, business listings and more. Not to mention the “About Us” section of your company website or blog; the possibilities are practically...

By Nick Stamoulis, 08 July 2011, 0 comments. Categories: Content Marketing, Organic Search.

Is Tumblr bigger than WordPress?

I’ve watched closely as various blogging platforms have grown over the years and I’m always interested when I hear about one becoming more popular than another, when most people don’t expect it to.

WordPress and Tumblr have been competitors for quite some time and although I feel that they both cater for different things and that WordPress can do most of what Tumblr can do, but Tumblr’s way more limited,...

By imod.co.za, 16 June 2011, 0 comments. Categories: Content Marketing.

4 Types of Inbound Marketing

Inbound marketing is a relatively new term that refers to marketing that is opt-in. Unlike outbound marketing, which consists of push techniques like TV, print, and radio advertising, public relations, direct mail, and telemarketing, inbound marketing is about joining the conversation that a prospective client or customer is already having with themselves. It’s not about trying to create a want or a need; it’s about satisfying a want or a need that already exists. So what exactly constitutes...

By Nick Stamoulis, 03 June 2011, 0 comments. Categories: Content Marketing, Organic Search, Social Media Marketing.