3 Common Link Building Mistakes

After optimizing your site for both visitors and the search engines (visitors first!), you have to create a diverse portfolio of one-way, incoming links to your site to help drive targeted traffic through. That’s where link building comes in. It may seem like a relatively simple process, but it is incredibly important that you take a strictly white hat approach to your link building. This means no link exchanges, link farms, cloaked text, spamming blogs and so forth. But did you know you could still be...

By Nick Stamoulis, 12 August 2011, 0 comments. Categories: Content Marketing, Organic Search, Social Media Marketing.

Klout takes blogging into account now

Klout has recognized that they need to go deeper than just status updates and actually look into platforms such as Blogger, Tumblr, Flickr, Instagram and Last.fm.

Today Klout added these 5 platforms to their measuring influence algorithms. This comes after many requests from fans to have blog integration put in place.

It’s great to see Klout evolving its algorithm further than just the common quick update platforms like Facebook, Twitter,...

By imod.co.za, 10 August 2011, 0 comments. Categories: Branding, Content Marketing.

Who Is the Voice of Your Internet Marketing?

One of the most important things to consider before launching any kind of online marketing campaign is who the voice of the campaign should be, meaning who the message should be coming from. Some companies just assume that the message should come from the company name. While this may work for a product based company, it might not be the right approach for a service based company. Prospects that are looking to hire a service provider want to know about the people behind the brand name, the people that they...

By Nick Stamoulis, 01 August 2011, 0 comments. Categories: Content Marketing, Social Media Marketing.

Nick's SEO Blog Posts to Read for July 28

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Engage to Increase Sales Relationship selling is all about the ability to engage to increase sales. How you attract attention and build the relationship speaks to your level of engagement and therefore is all about...

By Nick Stamoulis, 28 July 2011, 0 comments. Categories: Content Marketing, Organic Search, Social Media Marketing.

Signs You Are a Blog Comment Spammer

Blogs are great promotional tools. In addition to having lots of SEO benefits, they provide the blogger with an opportunity to share their opinions and make connections with others in the industry and potential clients or customers. Blogs are really the original social media.

The blog comment section allows readers to share their thoughts on the blog post and it promotes dialogue. Bloggers work hard to build a loyal readership and value their followers. If someone takes the time to comment, many bloggers...

By Nick Stamoulis, 28 July 2011, 0 comments. Categories: Content Marketing.

Nick's top Blog Posts to Read for July 21, 2011

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Want to Build Your Email List? Follow These Steps. This post includes ways to build your email list with the help of your current customers.

Get New Blog Post Ideas from Old Content

If you’ve been blogging for awhile, chances are you’ve experienced writers block. Let’s face it, sometimes it isn’t easy to brainstorm ideas that will translate into quality blog posts. If you’re ever stuck, why not look back at some old posts that you’ve written for inspiration? While the old posts may be dated, that doesn’t mean that they’ve lost all of their value.

By Nick Stamoulis, 20 July 2011, 0 comments. Categories: Content Marketing.

SEO Video Tip – Content Recycling Requires Synergy

Content recycling involves taking a great piece of content and re-purposing it across a variety of platforms to generate more SEO value. Unlike article spinning, content recycling means creating unique pieces of content that fits each medium. Here are 4 best practice tips to make sure you get the most out of your efforts:

Watch this week’s SEO video lesson here!

 

By Nick Stamoulis, 19 July 2011, 0 comments. Categories: Content Marketing, Organic Search.

Blog Post Optimization Tips to Follow

Blogs are the original social media outlet. They allow for you to share your ideas and expertise with a target audience in an informal manner and encourage communication. Businesses have long used blogs to their advantage to build brand awareness and establish their online identity as an authority figure in a given niche. Blogs are great tools to communicate with your loyal followers and readers on a regular basis, but they also provide a great opportunity to get noticed by new prospective clients or...

By Nick Stamoulis, 19 July 2011, 0 comments. Categories: Content Marketing, Organic Search.

Relationships Have More Value than Links

Link building is one of the essential components of a strong SEO campaign. The more quality, one-way links you have pointing to your site, the better trust factor your site has. Links also help drive targeted traffic through to your site, which in turn can increase your conversion rate. But I’ve seen a lot of site owners get so focused on getting links that they sacrifice their online reputation in order to get them. Link exchanges, paid links, links to splogs (spam blogs) and “bad” sites...

By Nick Stamoulis, 15 July 2011, 0 comments. Categories: Content Marketing, Organic Search.