The Value of Online Company Biographies

It wouldn’t be much of an exaggeration to say that there are thousands of places a company could create an online biography/profile. Not just limited to the big 3 of social networking (Facebook, Twitter and LinkedIn), there are also hundreds of smaller social networking sites and open forums, online directories, local search profiles, video sharing sites, business listings and more. Not to mention the “About Us” section of your company website or blog; the possibilities are practically...

By Nick Stamoulis, 08 July 2011, 0 comments. Categories: Content Marketing, Organic Search.

Is Tumblr bigger than WordPress?

I’ve watched closely as various blogging platforms have grown over the years and I’m always interested when I hear about one becoming more popular than another, when most people don’t expect it to.

WordPress and Tumblr have been competitors for quite some time and although I feel that they both cater for different things and that WordPress can do most of what Tumblr can do, but Tumblr’s way more limited,...

By imod.co.za, 16 June 2011, 0 comments. Categories: Content Marketing.

4 Types of Inbound Marketing

Inbound marketing is a relatively new term that refers to marketing that is opt-in. Unlike outbound marketing, which consists of push techniques like TV, print, and radio advertising, public relations, direct mail, and telemarketing, inbound marketing is about joining the conversation that a prospective client or customer is already having with themselves. It’s not about trying to create a want or a need; it’s about satisfying a want or a need that already exists. So what exactly constitutes...

By Nick Stamoulis, 03 June 2011, 0 comments. Categories: Content Marketing, Organic Search, Social Media Marketing.