The Risks of Writing a Company Blog

In my 12+ years as an SEO professional, I’ve found that just about every business can benefit from publishing a company blog. It doesn’t matter if it’s B2B or B2C, or what industry your business operates in—a good business blog can be invaluable for your SEO and Internet marketing in general. There are probably hundreds of blog posts out there full of great reasons why you should start a company blog. (I have even

Tips for Redesigning Your Website

Your website is an incredibly important and powerful online tool. First off, it’s your business’s calling card. When someone arrives on your site, they way it looks will influence whether they stay or bounce out. Your brand is (at least it should be) well reflected in your website design. An outdated website creates a bad user-experience.

Websites need to be fast, clean and well organized in order to convince your traffic that you are worth doing business with. We can all spot a website that...

By Nick Stamoulis, 06 September 2011, 0 comments. Categories: Commerce, Content Marketing, E-Commerce.

How to get an iPhone app for your blog

A new service has launched called Wiziapp, which effectively allows you to turn your blog into a native iPhone application that can be searched for, found and downloaded through the App store, worldwide.

The service operates as a WordPress plugin, which requires an install, the setup of some simple config bits and pieces and that’s it.

The core features:

  • Just ‘plugin’ and play
  • Native user experience
  • Available on the App Store
  • Stats and Data
  • The plugin isn’t free, but it’s...

    By imod.co.za, 05 September 2011, 0 comments. Categories: Advertising Technology, Campaigns, Content Marketing, Publishing.

    4 Ways to Get More Value out of Your Blog

    Blogs are great because they provide a place for individuals and businesses to share their thoughts and knowledge to a wide audience in an informal and easy to use format. Unfortunately not all blog owners use their blog to its fullest potential. They brainstorm a topic idea, write about it, post it, and that’s it.

    In order to get the most out...

    Get a Google Plus widget for your blog

    I remember a period of blogging where social widgets were massive and the minute a new service launched so did a widget, which would be hugely accepted. These days social widgets are released when new initiatives take place, but the up-take isn’t as big and this is more than likely because there are just too many.

    Including a Facebook, Twitter, FourSquare and Google+ widget on your sidebar could easily use up around 1600px at least, which is a huge amount of real estate considering the fact that you...

    By imod.co.za, 28 August 2011, 0 comments. Categories: Content Marketing, Publishing, Search Marketing, Social Media Marketing.

    WordPress Design Factors to Consider

    WordPress is a great blogging platform because it makes blogging that much easier. Creating quality blog posts is time consuming enough so it’s important to use a platform that makes the posting and monitoring process quick and painless. That’s why we use it here on this blog and over at Search Engine Optimization Journal. Once you decide that you’re going to use WordPress to build a blog or website, the next step is to figure out whether...

    By Nick Stamoulis, 26 August 2011, 0 comments. Categories: Advertising Technology, Content Marketing, Social Media Marketing.

    New Social WordPress plugin from MailChimp

    MailChimp has launched a new WordPress plugin which aims to assist bloggers with the whole integration of Facebook and Twitter. The aim is to allow you to collect everything and put it all in one place, in other words, your blog.

    The plugin comes with a number of awesome features and functions, so if you’re not interested in just the basics, then it would make sense to read up on the features, as it looks like there’s something for everyone who blogs and is a little social.

    Here are some...

    By imod.co.za, 22 August 2011, 0 comments. Categories: Content Marketing, Publishing, Social Media Marketing.

    Do You Have the Right Video Marketing Priorities?

    YouTube has made it very easy for anyone to create a video, upload it, and share it with others. Millions of people visit the site on a daily basis, which has resulted in numerous “YouTube sensations”: people featured in videos that have gone viral and achieved an astounding number of views in a short period of time.

    Since it seems to happen fairly frequently businesses want to get in on the action. They think that if they create something crazy, funny, and attention grabbing it will result in a...

    This is the week that was: What of the future generation?

    Despite the UK version of Big Brother bringing itself from the murky TV grave and the world economy continuing the get the odd bit of press for its catastrophic turmoil, the age old issue of A level results getting easier and the mad rush for University places dominated the headlines this week.

    The up and coming generation of business leaders...

    By Earnest, 19 August 2011, 0 comments. Categories: Campaigns, Content Marketing, Social Media Marketing.