Unlocking the content dungeon

As B2B marketers begin to plan for 2012, brows are being furrowed, heads are being scratched and a problem is beginning to rear its ugly head.

“We’ve just not got enough content.”

Or as the more astute marketers are saying: “We’ve just not got enough GOOD content.”

Whilst this is often true, it’s surprising how many businesses  when they start digging, would actually find a rich vein of content – often squirelled away across their business – which...

By Earnest, 29 September 2011, 0 comments. Categories: Content Marketing, Social Media Marketing.

Google Focuses on Blogger Platform Experience

For those of you who haven’t yet launched a blog and really don’t want to go through all the hoopla of getting your own server for a self-hosted WordPress blog,  Blogger blog by Google is about to get a few new user friendly experience options. A little while back Google announced that they would be making some nice new changes to their popular blogging platform and they have made some radical changes. The new revised Blogger will come with 7 new viewing versions users can choose from.

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By Maciej Fita, 28 September 2011, 0 comments. Categories: Content Marketing, Search Marketing, Social Media Marketing.

This is the week that was: Leo has left the building

It was the week a rogue trader cost the CEO of UBS his job, the Euro-zone crisis continued with the downgrading of Italy’s credit rating and one lucky fellow showed off his new thumb.  And still the wheels of B2B marketing rolled on a pace…

Sliding doors of the week…

…go to HP and the departure of CEO Leo Apotheker just a few days short of his one year anniversary with the business. HP’s stock spiked by almost 10% at the

By Earnest, 27 September 2011, 0 comments. Categories: Campaigns, Commerce, Content Marketing.

Misspellings Won’t Help Your SEO

Ever since we started school we were taught the importance of spelling and grammar. If we made spelling mistakes in a paper we were docked points. Sure, Microsoft Word’s autocorrect feature comes in handy, but mistakes still slip through the cracks. Spelling in the business world is just as important, if not more so, as it is in the 8th grade spelling bee finals. People can make a snap decision based on a small typo in a correspondence that can result in losing a million dollar account. What it...

By Nick Stamoulis, 23 September 2011, 0 comments. Categories: Content Marketing, E-Commerce, Organic Search, Search Marketing.

Time-lapse from the International Space Station

A time-lapse taken from the front of the International Space Station as it orbits our planet at night. This movie begins over the Pacific Ocean and continues over North and South America before entering daylight near Antarctica. Visible cities, countries and landmarks include (in order) Vancouver Island, Victoria, Vancouver, Seattle, Portland, San Fransisco, Los Angeles. Phoenix. Multiple cities in Texas, New Mexico and Mexico. Mexico City, the Gulf of Mexico, the Yucatan Peninsula, Lightning in the Pacific...

By imod.co.za, 19 September 2011, 0 comments. Categories: Content Marketing, Social Media Marketing, Video & Audio Marketing.

Writing Good Search Engine Copy For Your Blog

There are two things you should keep in mind when writing good blog content for your website, firstly, copy should always be written first for humans and secondly for search engines. One thing you do not want to happen is to get so caught up in the SEO side of your writing that is becomes difficult to read from the user side. Don’t forget that writing requires some creative flow in order to keep your reader attracted and reading. Too much technical SEO in the writing can cause your readers to...

By Maciej Fita, 12 September 2011, 0 comments. Categories: Content Marketing, Organic Search.