3 Blog Commenting Etiquette Tips

Blog commenting is an incredibly important component of any link building campaign. By commenting on relevant industry blogs that target the same audience as your company you are not only improving and diversifying your link portfolio, you are also building brand name recognition and establishing your brand as an industry authority.

Reading industry blogs can also help you find more topics to fuel your own

By Nick Stamoulis, 29 February 2012, 0 comments. Categories: Content Marketing, Organic Search.

How to Be a Better Business Blogger

With a newfound focus on social networking, business blogging seems to have lost some of the attention that it rightly deserves. Social networking is important for business today, but it should never replace blogging. A business blog that is part of a company website is valuable because for many reasons.

It allows website visitors to learn more about the strategies and philosophies of the business and establishes trust amongst target audience members. Business blogging also has search engine optimization...

By Nick Stamoulis, 18 January 2012, 0 comments. Categories: Content Marketing.

What Are B2B Marketers Struggling With?

According to a recent study by MarketingProfs and the Content Marketing Institute , 41% of B2B marketers say “producing the kind of content that engages prospects and customers is their biggest content marketing challenge.” What’s even more interesting is that that 41% is a staggering increase of 14% from 2010 of B2B marketers that claimed to have the same problem. It seems like B2B...

By Nick Stamoulis, 06 January 2012, 0 comments. Categories: Content Marketing.

18 Ways To Add Trust To Your Website

Trust Building

Trust is something that is very important in today’s online business world. People no longer make purchases on impulse like they once did years ago from random ranking web pages. The game has changed folks and having an outdated website with...

By Maciej Fita, 28 December 2011, 0 comments. Categories: Content Marketing, E-Commerce.

Top 5 Reasons Your Blog is Useless

Business blogging can be extremely beneficial, but only if you are doing it properly. If you find yourself frustrated that you’ve invested time and money into your blog but aren’t seeing any kind of return, it’s likely that you are doing it wrong. A business blog is only as valuable as you make it. Before ditching your blog, check and see if you are guilty of any of the following:

By Nick Stamoulis, 24 December 2011, 0 comments. Categories: Content Marketing.

How to Deal With a Cranky Commenter

We all know the importance of inbound marketing techniques and creating content that will educate target audience members. Blog posts, guest blog posts, articles, and video marketing can help build a brand and establish an individual or company as a thought leader in a particular industry.

Given that the Internet has become a social place, the majority of inbound marketing content serves to initiate a conversation in the comments section or on social media properties. While...

By Nick Stamoulis, 13 December 2011, 0 comments. Categories: Campaigns, Content Marketing, Publishing, Video & Audio Marketing.

5 Reasons Why You Shouldn’t Blog

There are many reasons to blog. A business blog can help build a brand, provides an outlet to communicate with target audience members, establishes a company as a thought leader and expert in a given industry, and improves SEO efforts. Seems great, right? As we know, nothing great ever comes easily and for that reason not every business is ready to start a blog.

If any of the following sound familiar, you aren’t ready:

By Nick Stamoulis, 30 November 2011, 0 comments. Categories: Content Marketing.

Top 5 Video Marketing Myths

If you aren’t using video to improve your brand visibility online and boost your SEO efforts, you should be. Every business has a website and is fighting for a prominent search engine presence, but there aren’t nearly as many businesses fighting for a YouTube presence.

That means that creating and posting videos provides you with more opportunities to target specific keywords. Many businesses are hesitant to create videos. Hopefully by clearing up some video marketing myths, you will feel more confident and...

By Nick Stamoulis, 21 November 2011, 0 comments. Categories: Content Marketing, Video & Audio Marketing.