5 tips to improve blog conversion rate

What is the point of having a business blog?

Well, there are many reasons to have a business blog. It can help boost SEO efforts, fuel a social media strategy, and help a business establish itself as a trusted thought leader in a particular niche.

Just getting someone to visit your blog is important, but ultimately you want that person to not only become a regular visitor, but also to take some kind of action when they visit the blog. You want them to convert. Here are five tips to improve the conversion rate...

By Nick Stamoulis, 22 May 2012, 0 comments. Categories: Campaigns, Content Marketing, Social Media Marketing.

3 Blog Posts That Draw Visitors

In order to drive traffic to your blog, you need to post frequently. You also need to choose the right type of blog posts for your readership. Depending on your blog's subject, this might mean regular news updates, opinion pieces or something else, but there are a few types of blog posts that are almost always successful. Here are three types of posts that can bring more visitors to your website.

1. Interviews Your readers will always appreciate interviews, because interviews change the tone of the blog temporarily and bring another perspective. Format interviews with...

By Chase Fleming, 15 May 2012, 0 comments. Categories: Content Marketing.

Why is Internal Linking Important?

The search engines don’t rank websites as a whole in the SERPs; they rank individual pages. For most site owners, their homepage is going to get the lion’s share of traffic and inbound links, but that doesn’t mean that deeper internal pages can’t also be useful from an SEO standpoint.

However, in order for those internal pages to effectively compete in the search results they need their own (albeit smaller) link portfolio and search engine trust. That’s where internal linking...

By Nick Stamoulis, 08 May 2012, 0 comments. Categories: Content Marketing, Organic Search.

Tumblr launches paid adverts for businesses

Tumblr has announced it will introduce paid advertisements for brands and businesses.

The blogging platform will sell branded blog posts under its existing ‘Radar’ function.

The tool currently showcases the most popular blog posts on the website, but will also feature the paid adverts.

Tumblr already has branded blogs, including IMB and EMI Music, but this is the first time the platform has offered a way to get content promoted.

Tumblr’s founder, David Karp, announced the new service during...

By Dani Millward, 19 April 2012, 0 comments. Categories: Advertising, Campaigns, Content Marketing.

Push versus Pull Marketing: Is Your Company Using Both Strategies?

This is a guest post by Amanda DiSilvestro of Business.com

Lately the buzz seems to be surrounding the term “pull marketing.” Because this term is becoming so popular, the term “push” marketing has also been brought to the surface. Push marketing is supposedly an approach that most marketing departments have been using in the past, while pull marketing is the latest and greatest. If you don’t know whether you are pushing or pulling your customers, consider some of the major differences...

By Nick Stamoulis, 12 April 2012, 0 comments. Categories: Advertising, Content Marketing, Social Media Marketing.

Should Your Blog Include Paid Reviews?

It takes a while to build up a business blog. You need to spend time developing it, brainstorming topics, writing great content, monitoring comments, etc. The work that goes into a blog never really ends as long as you want to keep your audience coming back for more. If you’ve taken the time to establish a blog that gets a respectable amount of traffic, you may decide that you want to start monetizing it.

By Nick Stamoulis, 04 April 2012, 1 comment. Categories: Content Marketing.

Top tips to starting a successful blog

I’m a firm believer that blogging is both beneficial and key to include in a marketing strategy. It can be one of the easiest tasks to achieve, especially if you enjoy doing it. However, there are so many people out there who haven’t embraced the social phenomenon yet – Why? Are you one of them? Are you considering starting a blog but have no idea where to begin? I used to be the same, but by following these steps, you can get on your way to building a successful blog for your business or...

By Dani Millward, 15 March 2012, 1 comment. Categories: Content Marketing.

Twitter buys microblog Posterous to aid content sharing

Twitter has acquired microblogging platform Posterous, in order to improve content sharing.

Engineers, product managers and others from the Tumblr competitor team will be joining Twitter in a bid to make the social network better by working on ‘several key initiatives’.

Posterous Spaces, a service designed to allow either private or public sharing, will remain open and users will be warned if any changes are made to the service.

A blog post from Twitter said: “We’re always looking for...

By Dani Millward, 13 March 2012, 0 comments. Categories: Content Marketing, Mergers and acquisitions.