Social business: Before you publish, press pause and think

online reputation

I want you to think about the following for a moment:

  • The last tweet you sent.
  • The last blog post you published.
  • The last marketing email you sent.
  • The last blog comment you made.
  • The last Facebook status you wrote.

First impressions count

Each of those actions, could easily be someone’s first exposure to you. If so, it will form their first impression of you. First...

By Jim Connelly, 20 March 2013, 0 comments. Categories: Branding, Content Marketing, Social Media Marketing.

Could your email marketing use a facelift?

Email Clean Up Tips

Email marketing is one of the best ways to reach out to your prospects and kick up your company’s sales. Everyone is focused on social media, PPC ads, and any other method that will get sales right now. The problem is that your customers will buy when they’re ready to buy, not when you’re ready to sell. Often, there’s a time duration mismatch between when you want to sell something and when your prospects are ready to buy.

To overcome that, you have to get intimate with your prospects. You have to stay in touch without looking desperate....

By Maciej Fita, 15 February 2013, 0 comments. Categories: Content Marketing, Email marketing.

How to keep your social media channel active even when you don’t blog

Stay Active

Just like constant updates are vital for success when it comes to blogging, the same applies to social media and that is why learning how to keep your social media channel active even when you don’t blog is so critical.

Fortunately this is something that is a lot easier to accomplish than you think. Do not be scared by the sheer volume of content and updates...

By Maciej Fita, 08 February 2013, 0 comments. Categories: Content Marketing, Social Media Marketing.

How to use YouTube as part of your blogging strategy

YouTube Strategy

There are many ways to use YouTube as part of your blogging. The most important way of course is to customise it so that it is similar to your website and then to regularly create and upload video content to the site. The content you create will depend largely on your business, but there are very few people, even if you have no video editing skills at all, that won’t...

By Maciej Fita, 10 January 2013, 0 comments. Categories: Content Marketing, Video & Audio Marketing.

5 new social media platforms set to stir things up in 2013

By Amy@BubbleJobsFacebook’s rather shaky flotation on the NASDAQ stock market, Pinterest’s amazing rise from the bottom of the pile, Twitter and Instagram’s recent scrap – there’s no doubt about it, 2012 has been a pretty mixed year for our favourite social media sites so it’s no wonder that the Chinese whispers have already begun regarding what the next 12 months will hold for social networking.

Now, there are shed-loads of articles out there that talk about the next big trends in...

By Amy Edwards, 18 December 2012, 0 comments. Categories: Content Marketing, Social Media Marketing.