Guest Blogging is the New Link Exchange

Back in the olden days of SEO website owners would participate in link exchanges meaning that both parties would place links to each other’s sites somewhere on their site. Since the search engines placed emphasis on inbound links, this seemed like an easy way to get a quick boost. Now, that kind of tactic is considered to be black hat and can actually result in search engine penalties. It’s no longer that easy to get your link on another site, but there are still ways to do it. One such way is...

By Nick Stamoulis, 24 October 2011, 0 comments. Categories: Content Marketing, Organic Search.

5 Tips to Keep Your Blog Active

Every business should have a blog. Unfortunately the number of successful business blogs is much less than the number of business blogs that have failed. Failure is typically the result of blog owners not dedicating enough time to the blog.

They may start out with the best of intentions but once they realize how long it takes to actually create a post, edit it, post it, share it, and monitor it they give up. The absolute worst thing to do is to set up a blog only let it sit there, inactive, for months at a...

By Nick Stamoulis, 19 October 2011, 0 comments. Categories: Content Marketing.

4 Types of Content – SEO Video Lesson

Once you decide to invest the time and energy in a content marketing campaign, you have to determine what kind of content you will focus on creating. It could be educational, informational, promotional or newsworthy or a combination of all four. Just make sure that the content you are creating is inline with your online business goals and is the kind of content your target audience is looking for.

Watch this week’s SEO video lesson here!

For more SEO video tips and lessons from Nick Stamoulis, check out the Brick...

By Nick Stamoulis, 04 October 2011, 0 comments. Categories: Advertising Technology, Content Marketing, Organic Search.

Unlocking the content dungeon

As B2B marketers begin to plan for 2012, brows are being furrowed, heads are being scratched and a problem is beginning to rear its ugly head.

“We’ve just not got enough content.”

Or as the more astute marketers are saying: “We’ve just not got enough GOOD content.”

Whilst this is often true, it’s surprising how many businesses  when they start digging, would actually find a rich vein of content – often squirelled away across their business – which...

By Earnest, 29 September 2011, 0 comments. Categories: Content Marketing, Social Media Marketing.

Google Focuses on Blogger Platform Experience

For those of you who haven’t yet launched a blog and really don’t want to go through all the hoopla of getting your own server for a self-hosted WordPress blog,  Blogger blog by Google is about to get a few new user friendly experience options. A little while back Google announced that they would be making some nice new changes to their popular blogging platform and they have made some radical changes. The new revised Blogger will come with 7 new viewing versions users can choose from.

  • Classic - 

By Maciej Fita, 28 September 2011, 0 comments. Categories: Content Marketing, Search Marketing, Social Media Marketing.

This is the week that was: Leo has left the building

It was the week a rogue trader cost the CEO of UBS his job, the Euro-zone crisis continued with the downgrading of Italy’s credit rating and one lucky fellow showed off his new thumb.  And still the wheels of B2B marketing rolled on a pace…

Sliding doors of the week…

…go to HP and the departure of CEO Leo Apotheker just a few days short of his one year anniversary with the business. HP’s stock spiked by almost 10% at the

By Earnest, 27 September 2011, 0 comments. Categories: Campaigns, Commerce, Content Marketing.

Misspellings Won’t Help Your SEO

Ever since we started school we were taught the importance of spelling and grammar. If we made spelling mistakes in a paper we were docked points. Sure, Microsoft Word’s autocorrect feature comes in handy, but mistakes still slip through the cracks. Spelling in the business world is just as important, if not more so, as it is in the 8th grade spelling bee finals. People can make a snap decision based on a small typo in a correspondence that can result in losing a million dollar account. What it...

By Nick Stamoulis, 23 September 2011, 0 comments. Categories: Content Marketing, E-Commerce, Organic Search, Search Marketing.