Top 5 Reasons Your Blog is Useless
Business blogging can be extremely beneficial, but only if you are doing it properly. If you find yourself frustrated that you’ve invested time and money into your blog but aren’t seeing any kind of return, it’s likely that you are doing it wrong. A business blog is only as valuable as you make it. Before ditching your blog, check and see if you are guilty of any of the following:
How to Deal With a Cranky Commenter
We all know the importance of inbound marketing techniques and creating content that will educate target audience members. Blog posts, guest blog posts, articles, and video marketing can help build a brand and establish an individual or company as a thought leader in a particular industry.
Given that the Internet has become a social place, the majority of inbound marketing content serves to initiate a conversation in the comments section or on social media properties. While...
5 Reasons Why You Shouldn’t Blog
There are many reasons to blog. A business blog can help build a brand, provides an outlet to communicate with target audience members, establishes a company as a thought leader and expert in a given industry, and improves SEO efforts. Seems great, right? As we know, nothing great ever comes easily and for that reason not every business is ready to start a blog.
If any of the following sound familiar, you aren’t ready:
Top 5 Video Marketing Myths
If you aren’t using video to improve your brand visibility online and boost your SEO efforts, you should be. Every business has a website and is fighting for a prominent search engine presence, but there aren’t nearly as many businesses fighting for a YouTube presence.
That means that creating and posting videos provides you with more opportunities to target specific keywords. Many businesses are hesitant to create videos. Hopefully by clearing up some video marketing myths, you will feel more confident and...
Spooky SEO Tactics to Avoid
In celebration of Halloween, here are a few spooky SEO tactics to avoid because they will certainly come back to haunt you!
Link Exchanges “Hey, I’ll link to you if you link to me.” While it may seem like an amazingly simple way to build your links, it won’t establish any trust with the search engines. What the search engines pay attention to when it comes to links is relevance.
If you have thousands of links out there on sites completely unrelated to yours and thousands of links to random...
How To Make Money on the Internet [infographic]
Making money on the internet is something that many people strive for but never seem to execute. Here is a great infographic piece from Visual.ly titled How To Make Money On The Internet. If you were ever curious on how you can make a steady stream of income online this image will give you a helping...
A Guide to Writing Great Blog Post Titles
There are millions of blogs out there competing for readers’ attention. Maybe they aren’t all direct competition, but it’s doubtful that you are the only blogger in your niche. People only have so much time to spend reading blog posts so what can you do to make sure that yours is one of them? The best way to improve click-throughs is to craft a blog post title that will catch their attention.
Engaging Your Audience
Katie Taylor, Social Media and Marketing @ Viapoint
You’ve got a pristine Facebook page, you’ve got an ample number of followers on Twitter, and your blog stats are looking as healthy as a pre-Christmas goose. You’ve made excellent headway in giving your company or organisation a running start at a successful social commerce campaign – but what now?
It’s easy to sit back once the hard work of laying your social media foundations is over and done with, but this is a dangerous...
Three golden rules for Content Development
I came across this great post the other day on searchengineguide.com. Written by Stoney deGeyter, it’s 30+ SEO analogies that struck me as funny and yet so very true at the same time. I believe in having a sense of humor about your work and this post was right up my alley. One of my favorite analogies was this,
SEO is like a Michael Bay movie. It can look pretty, but if you’re just throwing a bunch of crap at your...