Unlocking content strategy to drive superior customer experience
Content is all around us. Look inside any business, at any digital project and in every marketing campaign - content has a significant part to play in decision making.
Strategically it’s the foundation of how brands articulate their customer promise. It provides shape and flavour to brand and consumer conversations, thereby informing the effectiveness of so much of the customer experience.
While operationally, it influences decisions across an ecosystem of channels, commands big investments in...