Marketing takeaways from the Leave and Trump campaigns

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It is safe to say that Trump’s election win will have triggered all kinds of emotions, and I’m guessing a considerable chunk of them will be negative. 

But from a marketing perspective there is much we can learn from the Trump campaign, as although many were strongly opposed to what he said, his ability to rile people up and make them feel something has proved to be very divisive. 

Quite unsurprisingly, many people across social media have drawn parallels to what...

By Lucy Clarke, 11 November 2016, 0 comments. Categories: Content Marketing.

Video: How to win the content race

Content providers are in a race to be first to market and first in the hearts, minds, and wallets of their audiences. To remain ahead of the pack they must maximise content output and achieve the greatest possible return on investment from their video.

So far, the result of this competition has been a raft of innovation, changing the video market rapidly.

It’s hard to recall a time when video streaming wasn’t commonplace, which makes it all the more incredible that this is a technology barely in...

By Belsasar Lepe, 09 November 2016, 0 comments. Categories: Content Marketing.

What is content as a service, and why should you care?

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Social media is like a newborn puppy that demands attention and to be fed constantly. The battle for visual content is one of marketing's biggest struggles and investments this year with 66% of marketers surveyed intending to spend more on visual content. 

The result? A massive shift in recent years in the way we connect with one another and how brands tell their brand stories.

We have entered a new social media era dominated by platforms that are visual in nature. Brands and...

By Grant Munro, 02 November 2016, 0 comments. Categories: Content Marketing.

How can brands ensure they deliver engaging content?

The marketing landscape changed significantly with the introduction of social media – new avenues that didn’t exist a few years ago have presented marketers with a spectrum of powerful tools to support and strengthen their marketing strategies.

Every day, there are 500 million tweets, 52 million Instagram posts and 10 billion daily video views on Snapchat  – these figures clearly illustrate how enormous the social noise ratio is at the moment; social media is no longer simply about...

By Moses Velasco, 01 November 2016, 0 comments. Categories: Content Marketing.

The reinvention of brand storytelling in a VR, AR, and AI age

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The last few weeks have been abuzz with news stories across the digital and marketing technology industries, as Dmexco 2016 and the ninth annual Social Media Week London has snatched the headlines of the marketing trade press. From Twitter reclassifying its 140-character limit to Facebook Live taking centre stage at Burberry’s SS17 catwalk show and UAE-based bank, Emirates NBD launching AI robot in-branch assistants, one thing is certainly clear – the way we communicate...

By Dan Staples, 28 October 2016, 0 comments. Categories: Advertising Technology, Branding, Content Marketing.

How Generation C is turning marketing upside down

Picture credit: Lobster

Cast your mind way back into the past, when segmentation was easy. A time when marketers would safely assume a whole array of collective traits based on something as a simple as an age group. Baby boomers valued individual choice, Generation X were results-driven and Generation Y craved changed.

Compare that with today, where consumer data is seemingly everywhere. We know where our customers are, what they’re eating, what they buy and who they know. And perhaps most importantly,...

By Andy Shield, 27 October 2016, 0 comments. Categories: Advertising, Content Marketing, Personalised Marketing.

Six realistic ways to beef up your content marketing

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Love it, hate it or loathe it, content marketing is pretty essential these days, especially when it comes to differentiating yourself from the herd.

Of course, you could push your budget at advertising, hold events and buy shinier product packaging; but if your words and messaging aren’t right and connect with your customers, then what is it worth?

By Rachael Power, 25 October 2016, 0 comments. Categories: Content Marketing.

Why you should put people first with branded content

Nowadays the world is awash with publishers. News and entertainment broadcasters generate content to be disseminated across TV, print, and online; friends and family post personal histories on our social platforms, and of course brands have looked to connect with their audiences in a similar way.

This took the form of advertisements originally, but more recently brands have looked to grow audiences by marketing to the public through content production.

Naturally we react to these different publishers in a...

By Georgina Williams, 17 October 2016, 0 comments. Categories: Branding, Content Marketing.

Why your content should have 'purpose'

All marketers know that it isn't enough to simply push any old content out into the ether and hope for the best. All content that represents your brand or company needs to have something to resonate with your customer base; and that something is 'purpose'.

At the recent Together We’re Better (TWB) Conference in London, Bea Karol Burks, CDO of Tinder Foundation, spoke about generating content with purpose, drawing on her experience from working with Citizens...

By Rachael Power, 14 October 2016, 0 comments. Categories: Content Marketing.

Yahoo launches content marketing studio 'Storytellers' in the UK

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After its US launch at Cannes Lions this year, Yahoo has also revealed it's opening a full content marketing studio for brands and agencies in the UK, too.

Yahoo Storytellers will provide content consulting services, develop premium video and a full range of editorial content, as well as carry out influencer activations acorss social platforms and partnership extensions. 

Yahoo says its Storytellers offering "leverages Yahoo’s editorial expertise, extensive data, native...

By Rachael Power, 08 September 2016, 0 comments. Categories: Content Marketing.