European retailers increasingly looking to broadcast-style content
New research by Brightcove shows that a majority of European retailers are increasingly turning to broadcast-style content offerings as the battle for consumer attention intensifies.
The company conducted the research by interviewing 200 retail decision makers and 2,000 consumers across the UK, France and Germany.
81% of the decision makers surveyed were beginning to consider their future as a media company, and 85% already trying to find ways to target consumers in their homes.
61% already offer (while 33%...