AnalyticsIQ launches predictive solution to unlock consumer marketing preferences

AnalyticsIQ, a provider of predictive people-based data, is excited to announce its latest innovation in marketing data and analytics: ChannelIQ.

This expansion and new addition to AnalyticsIQ's comprehensive suite of predictive data solutions provides reliable and actionable insight into consumer marketing channel preferences, giving brands and marketers the ability to optimise their messaging, targeting, and overall campaign performance.

ChannelIQ is an innovative...

Will AI be your next marketing assistant?

In the ever-evolving marketing landscape, one technology emerges as the potential linchpin – Gen AI. Revered for helping businesses move further, faster and more efficiently, does it also hold the key to a new way of creative campaigns?

I recently discussed this topic and more with Rio Longacre, MD at Slalom, and Jon Williams, global head of agency business development at AWS.

Gen AI: Making sense of the mania

During our conversation, Longacre describes a...

Canva acquires UK-founded design platform Affinity

Canva, an online graphic design platform, has acquired Affinity, the award-winning creative software suite for professional photo editing, illustration, graphic design and page layout.

The acquisition significantly bolsters Canva’s vision to build the world’s most comprehensive suite of visual communication tools. While the last decade has seen rapid growth for Canva amongst the 99% of knowledge workers without design training, the integration of Affinity’s professional...

50% of consumers can detect AI-generated content

A recent study by digital asset management firm, Bynder, has uncovered how consumers interact with AI vs human content in 2024.

As more people start to use AI, consumer awareness of the tell-tale signs of content which is not human made is likely to increase. To put this to the test, Bynder ran a study to reveal how many people can tell when content is written fully by AI and how this impacts their engagement and opinions of the associated brand.

In a survey of...

Content chaos grows as marketers struggle with omnichannel demands

Hyper personalisation and localisation may be the end goal for most brands, but an increasing number of marketers are scrambling to manage the complex content requirements needed to deliver a truly omnichannel marketing approach.

This is one of the key findings from The State of CMS 2024 report, which has been published by content management system (CMS) specialist, Storyblok. 

The report details the results of a survey commissioned by Storyblok of 1,719 businesses...

Digital Marketing Institute launches AI in Digital Marketing course to plug AI skills gap 

The Digital Marketing Institute (DMI), a provider of Digital Marketing Certification, has launched its first Artificial Intelligence (AI) in Digital Marketing course, following overwhelming demand from marketers. 

The decision to launch the course comes following DMI’s latest Membership Survey in 2023, which found AI to be the top skill members are looking to develop over the next 12 months.  

The course will bridge the AI knowledge gap for marketers of all...

‘Bullish’ marketing industry plans to boost spending power in 2024

UK marketing leaders are gearing up for a ‘bullish’ 2024, with more than 70% planning to boost digital budgets this year, new data shows.  

Following four years of economic flatlining and commercial pressures for many of the UK’s top marketers, 2024 is expected to see a resurgence in industry optimism, with increased investment being directed in key growth areas including AI, websites, SEO, broadcast and podcasts, as well as email and content...

Storyblok partnership to transform international marketing with AI-driven localisation

As new research reveals a significant amount of businesses are missing out on global opportunities by failing to go multilingual, enterprise CMS leader Storyblok has partnered with Lokalise, a AI-powered translation tool to enable brands to localise content faster and easier than ever before. 

Lokalise is a continuous localisation and translation management platform that leverages AI and algorithms to perform automated translation of text or speech from one language to another....

More than half of content produced is never activated

Advertisers’ lack of visibility into their creative production lifecycle sets the industry up to waste billions in 2024 on content that never gets used.

This is according to a study by creative agency CreativeX, which estimated that the average F500 company could be wasting at least $25 million a year on unused creative assets. Across the entire industry, that translates to $100 billion on assets that are never activated.

Advertisers are looking to genAI to create...

Festive shoppers are 81% more likely to click on personalised content this year

Festive online shoppers are taking longer to make purchase decisions this year, including interacting more heavily with retailers’ personalised product recommendations and content.

This is according to global data gathered by Commerce Experience Platform, Nosto, over Cyber Weekend 2023 found that ecommerce traffic was up 23%, with shoppers viewing 22% more pages per visit and spending 10% longer on each page. Despite this more considered shopping behaviour, sales were up 4.41%...