75% of marketing agencies are outsourcing additional help

A 'help wanted' sign.

69% of in-house marketers and 75% of marketing agencies are sourcing help from either freelancers or content marketplaces.

This is according to content creation platform Verblio, which surveyed more than 400 content marketers to find out about the current state of digital content marketing.

The study into how freelancers, agencies and in-house digital marketers are using the tools of their industry, found that 21% of agencies said that content creation makes up more than...

76% of UK consumers willing to consume ads in exchange for free content

A woman sitting on the floor, using a laptop.

Seedtag, a specialist in contextual advertising in EMEA and LATAM, has released the findings from its survey, conducted by international data analysis and market research firm YouGov, into consumers' privacy concerns and attitudes towards advertising across Europe. 

The UK was most likely to support an ad funded model for online content (76%), significantly higher than Italy (56%), France (52%) and Spain (51%). The disparity in behaviours demonstrates the need for a diverse...

Acquia unveils Digital Asset Management (DAM) integration with Drupal

Acquia has launched a new Drupal integration with the company’s digital asset management (DAM) solution, Acquia DAM (previously Widen DAM), aimed at speeding time-to-market for content.

Using the open source integration, content authors can now leverage Acquia DAM embed codes and manage versioning through the Media Library in Drupal. The Drupal Media Library has been extended so users can easily find their digital assets via search, metadata, and categories. Acquia DAM makes it...

CHILI publish raises €10 million to help firms scale on-brand graphic production

A bundle of red chilli peppers.

CHILI publish, a creative automation software specialist, has raised €10 million to accelerate solution and community development, attract new talent, and boost the company's go-to-market and sales operations in Europe and the US.

The cash injection was led by Connected Capital with participation from existing investors Group MC, Pamica and PMV.

CHILI publisher is a cloud-based Creative Automation platform that enables brands and agencies to create, edit, and share...

Marketers’ digital skills have declined during the pandemic

A woman using a laptop computer.

Digital marketing skills have stagnated or declined during the pandemic, research from training body Target Internet, in association with the Chartered Institute of Marketing (CIM), has revealed.

Their report has found that unlike many other sectors - which saw digital skills accelerated by the pandemic - the majority of digital marketing skills stagnated or declined between 2020 and 2021. This decline has occurred across almost all sectors, and at all job levels, with skills in...

5 things to consider when taking a content-first approach to SEO

A notepad, pen and mug next to a laptop.

One of the biggest SEO mistakes companies make is within the SEO content strategy itself.

So much time and attention are paid to keywords, page titles, schemas, internal linking, and, of course, the all-important heading tags (think H1s, H2s, and so on) that the actual words on a page become almost an afterthought. This isn’t to say that the technical aspects of search engine optimisation are inconsequential — it’s more that content will always be the catalyst for a...

Lack of training and relevant content holding back sales and marketing

An aple and books on a desk

The biggest challenge for sales and marketing in the UK is inadequate training to succeed when working remotely (46%), followed by an inability to access relevant content (27%).

This is according to a study by revenue enablement tech firm, Showpad, which also found that the percentage of service subscribers who discontinue subscriptions within a given period of time has also become an increasing problem. 59% of UK survey respondents now cite it as the main obstacle to overcome,...

Digital marketers among most in demand freelancers

A for hire sign.

Technology, digital marketing and design workers have been the freelancers most in demand in the past 12 months.

This is according to a study by online jobs marketplace PeoplePerHour, which analysed data from 15,000 freelancers in the timeframe. Results showed that the most in demand freelancing jobs are in technology, digital marketing, and design with an increase in projects for freelancers with strong marketing, technical skills or programming...

Falcon.io: On authenticity in social – linking a post-cookie, post-Covid world

"When it comes to marketing and social media, data is really telling us the truth - and we always shy away from reading the data and using it because it might make us look bad," explains Wiebke Leffers, senior strategist at social media platform provider Falcon.io.

"This 'creative' feeling of if something worked on social media or not is just outdated," Leffers adds. "We really need to understand if we are achieving what we [want] on social media."

It's the age-old...

Why Covid-19 has taught content marketers the importance of going back to basics

Covid-19 has changed the way in which the world works and, like every other industry, marketing found itself in turmoil in March 2020. As consumer priorities and behaviours dramatically altered, marketing strategies naturally had to fall in line or by the wayside.

Brands navigated forward carefully, questioning whether they should pivot strategy for the climate or even continue marketing at all. Although many campaigns were inevitably scrapped after months of hard work, the answer...