Retailers must address website performance now

©iStock.com/stokkete 

Retailers can lose their customers in less than three seconds, according to new research from internet performance experts Dyn.

In a survey of more than 1,400 consumers across 11 countries the tolerance – or not – of customers was revealed, showing that more than two thirds of customers felt they were being let down by their experiences when shopping online.

The study showed that only 37% of those surveyed felt that they got the best service and overall experience...

By Liz Morrell, 16 February 2015, 0 comments. Categories: Commerce, E-Commerce, M-Commerce.

Apple pips Android to the post in mobile advertising

Android may capture nearly two thirds (63%) of mobile ad traffic, but it is Apple that remains the biggest revenue generator.

The conclusion is drawn from The State of Mobile Advertising Report from Opera Mediaworks which examined trends and insights from its mobile ad platform for the last quarter of 2014.

It showed that Apple’s dominance in markets such as the US, Germany and the UK, where high value rich media and video advertising campaigns are more common, meant that monetisation levels were...

By Liz Morrell, 06 February 2015, 0 comments. Categories: Commerce, M-Commerce, Mobile Marketing, Social Media Marketing.

Amazon and Argos top the UK retail app chart

©iStock.com/LDProd 

Amazon and Argos top the charts when it comes to retail apps in the UK, according to new research. The duo led the UK app download chart for large retailers in the UK in the last quarter of 2014 thanks largely to their ability to provide an easier shopping experience with one-click purchasing and reservation services.

The conclusions form part of the Top Retailers & The App Economy in the UK report from App Annie and Kantar Retail. It says that mobile apps are crucial if a...

By Liz Morrell, 04 February 2015, 0 comments. Categories: Commerce, M-Commerce, Mobile Marketing.

Retailers struggling to come to terms with unified commerce

©iStock.com/Ridofranz 

Retailers have long struggled with disparate, legacy systems that have hampered their ability to integrate true omni-channel strategies.

Yet despite the recognition that a unified commerce platform can pay dividends, little more than half of retailers (53%) expect to implement a unified commerce platform in the next few years. However over the next ten years 86% of retailers plan to implement a unified commerce platform.

The conclusions have been drawn from a survey of nearly...

By Liz Morrell, 02 February 2015, 0 comments. Categories: Commerce, CRM, Customer Experience, E-Commerce, M-Commerce, S-Commerce.

Google beats Apple to the crunch with mobile payments launch

When it was revealed a few weeks ago that Apple Pay was on the way to the UK, the market got excited - its rival Google Wallet  after all had not yet made it to UK shores despite launching in the US four years ago.

Yet all that has changed with Google’s revelation that users in the UK can now send money in Gmail – whether recipients – likely to be friends or family – have a Gmail account or not.

The facility allows users to hover over the attachment paperclip and click the £...

By Liz Morrell, 29 January 2015, 0 comments. Categories: Commerce, M-Commerce, Mobile Marketing.

Omni-channel marketing: Where does mobile fit in?

©iStock.com/Mikolette 

Omni-channel marketing is the practice of ensuring that the customer experience remains exactly the same whenever and wherever consumers come into contact with a brand, whether on mobile, online, in-store or while looking at a billboard. It aims to ensure a seamless, integrated customer brand experience regardless of channel.

In 2015 mobile will continue to be the fastest growing digital advertising format. In fact, research firm eMarketer last year estimated that spending on...

Brands risk irrelevancy when approaching mobile as second screen

©iStock.com/juripozzi 

Companies that focus on customer-centric mobile experiences will outpace those that lead with technology considerations, according to a recent report by Altimeter Group: The Inevitability of a Mobile-Only Customer Experience.

In our research, we found that mobile’s technological implications should remain considerations during the final stages of mobile strategising only, as they represent a means to an end, not the end in and of itself.

When brands lose sight of...

By Jaimy Szymanski, 26 January 2015, 0 comments. Categories: Commerce, M-Commerce, Mobile Marketing.

Omni-channel retailers are losing out to pureplays

©iStock.com/Shane_D_Rymer

Retailers are failing to deliver on their omni-channel promise and are losing out instead to internet pureplays according to new research from Wipro Digital.

Wipro surveyed 2,023 respondents between January 5 and 8 – split half and half between the UK and the US. The research showed that 71% of customers in the UK said that they did more than half of their 2014 Christmas holiday season shopping online – compared to 45% the year before.

Come the Christmas trading...

By Liz Morrell, 22 January 2015, 0 comments. Categories: Commerce, E-Commerce, M-Commerce, Mobile Marketing.

Flipboard launches new Promoted Items function for advertisers

Marketers can finally look to distribute their content more widely on Flipboard after it announced the introduction of a new tool called Promoted Items this week.

From the beginning of February Levi’s and NARS Cosmetics will become two of the first brands to distribute content on Flipboard via the new Promoted Items feed. Such content – which can range from articles, videos, products or photos – will be incorporated into the Flipboard experience but will clearly be signposted as being...

By Liz Morrell, 21 January 2015, 0 comments. Categories: Commerce, Mobile Marketing, S-Commerce, Social Media Marketing.

The continuing failure of the mobile media channel

©iStock.com/mediaphotos 

Somebody told me five years ago that “this is the year of mobile or if not this year it will be next year – maybe”.

As a person on the go I like mobile, but to me the mobile media of today is like most other trending, shape-shifting and emerging media, a single legged stool. Interesting to look at and discuss, but tough to actually use.

I wonder if mobile, when looked at as a single-source media (and maybe only partially mobile – it all depends on how...

By Thaddeus Kubis, 21 January 2015, 0 comments. Categories: Commerce, M-Commerce, Mobile Marketing, Personalised Marketing.