Facebook’s new patent allows marketing to the most influential


Trying to distinguish the influencers and experts among a sea of social media content consumers has always been tough, but the fact that Facebook has now patented a new way of doing it is likely to mean big change for the digital marketing industry.

The patent – entitled ‘Identify experts and influencers in a social network’ was granted this week, four years after first being submitted by Facebook ads boss Andrew Bosworth in 2011.

The new capability will allow...

By Liz Morrell, 18 February 2015, 0 comments. Categories: Commerce, Personalised Marketing, S-Commerce, Social Media Marketing.

Why customer profiles are the key to personalisation


Personalisation has been around for a number of years now. Brands tend to focus on a single channel (often email or web) and concentrate on adjusting the content for a superficial personalisation experience.

Meanwhile the challenges brands face around the disparate state of their customer data are not addressed, resulting in a preference for broadcast marketing. Creating actionable customer profiles allows brands to break down their data silos, focus on the evolving data streams and...

Retailers must address website performance now


Retailers can lose their customers in less than three seconds, according to new research from internet performance experts Dyn.

In a survey of more than 1,400 consumers across 11 countries the tolerance – or not – of customers was revealed, showing that more than two thirds of customers felt they were being let down by their experiences when shopping online.

The study showed that only 37% of those surveyed felt that they got the best service and overall experience...

By Liz Morrell, 16 February 2015, 0 comments. Categories: Commerce, E-Commerce, M-Commerce.

Apple pips Android to the post in mobile advertising

Android may capture nearly two thirds (63%) of mobile ad traffic, but it is Apple that remains the biggest revenue generator.

The conclusion is drawn from The State of Mobile Advertising Report from Opera Mediaworks which examined trends and insights from its mobile ad platform for the last quarter of 2014.

It showed that Apple’s dominance in markets such as the US, Germany and the UK, where high value rich media and video advertising campaigns are more common, meant that monetisation levels were...

By Liz Morrell, 06 February 2015, 0 comments. Categories: Commerce, M-Commerce, Mobile Marketing, Social Media Marketing.

Amazon and Argos top the UK retail app chart


Amazon and Argos top the charts when it comes to retail apps in the UK, according to new research. The duo led the UK app download chart for large retailers in the UK in the last quarter of 2014 thanks largely to their ability to provide an easier shopping experience with one-click purchasing and reservation services.

The conclusions form part of the Top Retailers & The App Economy in the UK report from App Annie and Kantar Retail. It says that mobile apps are crucial if a...

By Liz Morrell, 04 February 2015, 0 comments. Categories: Commerce, M-Commerce, Mobile Marketing.

Retailers struggling to come to terms with unified commerce


Retailers have long struggled with disparate, legacy systems that have hampered their ability to integrate true omni-channel strategies.

Yet despite the recognition that a unified commerce platform can pay dividends, little more than half of retailers (53%) expect to implement a unified commerce platform in the next few years. However over the next ten years 86% of retailers plan to implement a unified commerce platform.

The conclusions have been drawn from a survey of nearly...

By Liz Morrell, 02 February 2015, 0 comments. Categories: Commerce, CRM, Customer Experience, E-Commerce, M-Commerce, S-Commerce.

Google beats Apple to the crunch with mobile payments launch

When it was revealed a few weeks ago that Apple Pay was on the way to the UK, the market got excited - its rival Google Wallet  after all had not yet made it to UK shores despite launching in the US four years ago.

Yet all that has changed with Google’s revelation that users in the UK can now send money in Gmail – whether recipients – likely to be friends or family – have a Gmail account or not.

The facility allows users to hover over the attachment paperclip and click the £...

By Liz Morrell, 29 January 2015, 0 comments. Categories: Commerce, M-Commerce, Mobile Marketing.

Omni-channel marketing: Where does mobile fit in?


Omni-channel marketing is the practice of ensuring that the customer experience remains exactly the same whenever and wherever consumers come into contact with a brand, whether on mobile, online, in-store or while looking at a billboard. It aims to ensure a seamless, integrated customer brand experience regardless of channel.

In 2015 mobile will continue to be the fastest growing digital advertising format. In fact, research firm eMarketer last year estimated that spending on...

Brands risk irrelevancy when approaching mobile as second screen


Companies that focus on customer-centric mobile experiences will outpace those that lead with technology considerations, according to a recent report by Altimeter Group: The Inevitability of a Mobile-Only Customer Experience.

In our research, we found that mobile’s technological implications should remain considerations during the final stages of mobile strategising only, as they represent a means to an end, not the end in and of itself.

When brands lose sight of...

By Jaimy Szymanski, 26 January 2015, 0 comments. Categories: Commerce, M-Commerce, Mobile Marketing.

Omni-channel retailers are losing out to pureplays


Retailers are failing to deliver on their omni-channel promise and are losing out instead to internet pureplays according to new research from Wipro Digital.

Wipro surveyed 2,023 respondents between January 5 and 8 – split half and half between the UK and the US. The research showed that 71% of customers in the UK said that they did more than half of their 2014 Christmas holiday season shopping online – compared to 45% the year before.

Come the Christmas trading...

By Liz Morrell, 22 January 2015, 0 comments. Categories: Commerce, E-Commerce, M-Commerce, Mobile Marketing.