Why luxury brands are missing out on maximum ROI from online and offline

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Luxury brands are missing out on maximising sales by better combining both online and offline shopping behaviours of their customers, according to a new report.

Online retail is a market that luxury retailers have long feared since they are less able to control and maximise the brand experience in the same way that they are able to in their physical store environments. And yet the report shows that consumers buying luxury brands both online and instore actually spend around 50% more...

By Liz Morrell, 29 March 2016, 0 comments. Categories: Branding, Commerce, E-Commerce.

Half of US small businesses failing to use SEO, survey finds

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It’s one of the most fundamental eCommerce marketing tools in the book and yet a new report finds that half of small businesses’ websites in the US do not engage in SEO, reducing their chances of being found by potential customers. The survey also showed that of those small businesses surveyed only just over half (54%) had a website in the first place.

The report, from a small business digital marketing survey by Clutch, shows that cost was one of the main reasons why...

By Liz Morrell, 17 March 2016, 0 comments. Categories: Commerce, E-Commerce, Organic Search, Paid Search, Search Marketing.

App or mobile optimised site: Which is right for your mCommerce strategy?

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Everyone in the industry knows eCommerce is growing and it’s growing fast. Retail eCommerce has a projected growth rate of 13% globally between 2013 and 2016. But, if you think 13% in annual growth is a lot, consider that, worldwide, mCommerce is outpacing standard eCommerce three to one. According to PYMNTS, the “average compound annual growth rate for mobile commerce is...

By Elisabeth Bradley, 16 March 2016, 0 comments. Categories: Branding, Commerce, M-Commerce, Mobile Marketing.

The rise of mobile commerce – and the brands that do it best

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The last 12 months have seen retailers adopt a host of new cross-channel shopping technologies, making it easier than ever for customers to buy from a mobile or tablet device both at home and when out shopping.

Through the adoption of in-store crossover functions such as click and collect, retailers are now able to combine online, offline and mobile approaches in order to provide customers with a truly omni-channel approach. For example, according to 

By David Bowen, 25 February 2016, 0 comments. Categories: Commerce, M-Commerce, Mobile Marketing.

Leading brands in UK e-commerce industry revealed in new report

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What do Amazon, Argos, Boots, House of Fraser, John Lewis, Mothercare and Screwfix all have in common? The group are all elite retailers at the top of their game and leading the UK’s ecommerce and retail industry, according to the results of the second UK Top 500 report from Internet Retailing.

The report, which is sponsored by PFSweb, identified 20 leading retailers in the group that also include Asos, Tesco and Waitrose. The report ranks retailers by their expertise in areas...

By Marketing Tech, 11 February 2016, 0 comments. Categories: Branding, Commerce, E-Commerce.

Social commerce tops marketing trends for 2016

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With 2016 now just weeks away, marketers are turning their attention to new year planning with a new study revealing the biggest trends and anxieties marketers will face in the coming year – with social commerce topping the list.

The study of 100 UK marketers by digital marketing agency Greenlight, suggests that more than half of marketers (52%) believe that social commerce...

By Liz Morrell, 14 December 2015, 0 comments. Categories: Advertising, Commerce, Social Media Marketing.

Marketers missing a trick with Instagram advertising, research reveals

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Forget traditional Christmas lists since customers are getting more visual than ever. New research suggests that nearly 41% of Instagram users have used the social media tool to drop hints to friends and family about what they want for Christmas.

More than half (57%) of the 1,000 respondents surveyed in a report commissioned by digital marketing agency Greenlight have used it to gain inspiration when gift buying and one in three have bought items after seeing them on Instagram.

And...

By Liz Morrell, 25 November 2015, 0 comments. Categories: Advertising, Branding, Commerce, Social Media Marketing.

How harnessing customer data can help you optimise digital commerce performance

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Do you know your customers? Do you really know them? Do you know each of them well enough to answer questions about a single shopper’s purchase history, demographics, and preferences? Probably not. But you can know them that well. And it’s likely you already have all the information you need to answer these questions.

The problem is, that information isn’t only in one place where it’s accessible and easy to analyse....

By Robert Brodie, 13 October 2015, 0 comments. Categories: Commerce, Customer Experience, Data-driven marketing, Data Science, E-Commerce.

How beacons combines experiential and engaging marketing to be a win-win for brands

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Beacons present a unique, cheap and simple way to identify a consumer is in a location at a point in time.  This allows promotions and incentives to be targeted not only on customer segment but on location, time and inventory. 

With connected devices becoming increasingly sophisticated, and consumers becoming more empowered, brands must consider how they are going to evolve their promotions and incentives schemes; and include the use of beacon technology; not only to ensure they...

By Paul Brown, 25 September 2015, 0 comments. Categories: Advertising Technology, Branding, Commerce, E-Commerce, Gamification.