How beacons combines experiential and engaging marketing to be a win-win for brands

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Beacons present a unique, cheap and simple way to identify a consumer is in a location at a point in time.  This allows promotions and incentives to be targeted not only on customer segment but on location, time and inventory. 

With connected devices becoming increasingly sophisticated, and consumers becoming more empowered, brands must consider how they are going to evolve their promotions and incentives schemes; and include the use of beacon technology; not only to ensure they...

By Paul Brown, 25 September 2015, 0 comments. Categories: Advertising Technology, Branding, Commerce, E-Commerce, Gamification.

Parenting retail sites failing to maximise marketing potential

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As if they didn’t have enough to contend with, new research suggests that many parent, baby and child sites are failing to meet the needs of their digital and mobile savvy parents or parent to be customers and could be losing sales as a result.

The conclusion follows a study by equimedia of 65 leading websites in the mother, baby and child retailer space as well as recent studies and TGI data on the market sector.

The research found a number of sites were, in particular, failing to deliver...

By Liz Morrell, 26 August 2015, 0 comments. Categories: Commerce, Customer Experience, E-Commerce, M-Commerce.

Why retailers still need to deliver a more connected experience in-store

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Instore Wi-Fi, tablets and other in-store technology was supposed to revolutionise the customer experience and in many cases it has done just that. But a new report suggests that for some the promise is not being delivered with sales staff still failing to answer customer queries instore meaning a poor experience that leaves the customer dissatisfied.

The report, from communications and network provider Vodat, suggests that many retailers aren’t making the most of the...

By Liz Morrell, 13 August 2015, 1 comment. Categories: Best Practice, Commerce, Customer Experience.

Freemium models and digital services: When do you pull the ladder up?

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If it wasn’t clear enough already, it’s painfully obvious now: if you’re offering a service you expect users to pay for, you need to give them a freemium option to begin with. But you might be losing out if you can't upgrade your freemium base.

Recent research from e-commerce provider Avangate, of 1000 consumers, makes the priorities clear. 97% of users prefer flexible purchasing options when selecting premium...

By James Bourne, 26 June 2015, 0 comments. Categories: Commerce, Customer Experience, E-Commerce, M-Commerce.

Maplin introduces expert rating and reviews online

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Extending upon its Ask Maplin brand marketing campaign that focused on encouraging customers to engage more with staff, in-store electronics retailers Maplin has launched an enhanced product ratings and reviews feature online.

Using the Bazaarvoice platform, customers are able to ask questions and read expert advice online as well as posting their own product reviews and review the opinions of other customers too, replicating the advice push of stores online too.

The new solution has...

By Liz Morrell, 19 June 2015, 0 comments. Categories: Campaigns, Commerce, Customer Experience.

It’s sweet Dreams as bed specialist aims to enhance e-commerce site

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Bed specialist Dreams has recruited multi-channel retail consultancy Practicology to analyse performance and enhance usability of its e-commerce site in a major website conversion rate optimisation (CRO) project.

Practicology will improve the site usability by using a mix of data on current usage patterns alongside best practice customer experience principles. Any recommendations made as a result of the project will then be tested before being rolled out on the retailer’s...

By Liz Morrell, 19 June 2015, 0 comments. Categories: Commerce, E-Commerce.

The C-suite shuffle: Building a leadership team in a digital age

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Forward-thinking organisations have spent the past few years lobbying and recruiting for new leadership positions which will help their businesses thrive in the digital age. Now, the chief data officer, the chief innovation officer and chief digital officer can all have a place at the boardroom table. But what do they all do? Are expectations the same across all businesses? And does your organisation need them?

In March, the UK government appointed its first chief data officer, giving further...

By James Brayshaw, 16 June 2015, 0 comments. Categories: Best Practice, Commerce, Data-driven marketing.

We all know e-commerce, but why are businesses not pushing for ‘me-commerce’?

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“I didn’t give you my data to make it your data. I gave you my data to make my experience better and I expect a value exchange.” - Rick Chavez , Chief Solutions Officer, Microsoft

As the world has gone digital, consumers have become empowered by an increasing choice of products, services and channels in which to carry out everyday tasks like shopping and banking. With the explosion of connected devices as the Internet of Things, we can expect even...

By Stephen Kennedy, 16 June 2015, 0 comments. Categories: Commerce, Data-driven marketing, E-Commerce, Personalised Marketing.

Zapp unveils new consumer mobile payment brand ahead of summer launch

In the week that Apple announced its payment solution Apple Pay will hit UK shores next month, mobile payment solution provider Zapp, whose technology allows consumers to make real-time payments on their phones and tablets, has announced it is to relaunch with a new consumer facing brand this summer.

‘Pay by Bank app’ will be the new consumer brand with a universal symbol that will indicate to consumers...

By Liz Morrell, 15 June 2015, 0 comments. Categories: Commerce, M-Commerce.

A brief history: The rise of wearable technology in marketing

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The marketing industry already has a lot to contend with in terms of rapid changes. One particular area that’s growing in popularity at a tremendous rate is the wearable technology market. That market is already worth billions, and a study from Juniper Research predicts that spending on wearables...

By Rick Delgado, 15 June 2015, 0 comments. Categories: Commerce, Customer Experience, M-Commerce, Wearables.