So, have you started thinking about Black Friday?
Winter is coming.
Fans of HBO’s Game of Thrones will be quite familiar with this warning, usually uttered by the Starks, lords of the North, to be prepared for the cold, darkness and hardship coming to their land. For retailers, the winter months are front of mind as well, but for much more cheerful reasons.
Over the last few years, Black Friday has become a prominent feature in the British retail calendar, and for many retailers, it’s now the biggest day of the year in terms of...