Spending on online fraud prevention to soar by 30% by 2020

(c)iStock.com/Martin Dimitrov

eCommerce merchants and financial institutions are set to spend $9.2bn on preventing fraud by 2020 – a 30% rise on current levels.

The figures, from new report Online Payment Fraud: Key Vertical Strategies and Management 2015-16 by Juniper Research, suggest such companies will be working particularly hard to prevent fraudsters targeting mobile transactions.

This is because many companies have yet to apply the same levels of protection to mobile as they have to desktop, it...

By Liz Morrell, 14 June 2016, 0 comments. Categories: Commerce, E-Commerce.

What Microsoft’s $26.2bn LinkedIn acquisition may mean for marketers

(c)iStock.com/KIVILCM PINAR

Microsoft dropped a bombshell today when it announced it would buy professional network LinkedIn for $26.2bn (£18.5bn).

In a blog post and video outlining the move, CEOs of both companies - LinkedIn’s Jeff Weiner and Microsoft’s Satya Nadella - asserted LinkedIn would remain independent, but both would work closely together.

Despite...

By Rachael Power, 13 June 2016, 0 comments. Categories: Commerce, Social Media Marketing.

Salesforce snaps up cloud commerce company Demandware for $3bn

(c)iStock.com/BraunS

Salesforce has entered into a definitive agreement to buy cloud commerce platform Demandware for $2.8bn (£1.94bn).

Demandware is an industry leading enterprise cloud commerce platform, specialising in personalisation for consumers. Its current customers include Marks & Spencers and L'Oreal, among other big names. 

Saleseforce will start tender offer for all outstanding shares of Demandware for $75.00 per share, in cash. The...

By Rachael Power, 01 June 2016, 0 comments. Categories: Commerce.

Slow delivery leads to online basket abandonment in 60% of cases

For retailers desperate to control their whole online customer journey, the issue of delivery has always been a stumbling block where retailers face basket abandonment and potential damage to their brand.  

But a new survey shows that 60% of consumers in the US said they had abandoned their shopping cart because the retailer offered slow delivery options.

The study, of 650 respondents in the US and carried out by same-day delivery firm Dropoff, showed that 97% of customers said speed is at least...

By Liz Morrell, 23 May 2016, 0 comments. Categories: Best Practice, Commerce, E-Commerce.

Poor digital experiences lead to lost customers, research suggests

A poor digital experience is losing customers for businesses that fail to invest, according to research from Actual Experience.

With digital content now key in terms of digital marketing strategies a failure to deliver such content in a quality manner will lose customers. Actual Experience’s report shows that nearly 80% of business leaders have admitted switching to a competitor and aborting shopping online because of a poor digital experience.

Customer churn is seen as the number one fallout for more...

How to protect your brand in China's growing digital marketplace

(c)iStock.com/narvikk

The impact of the internet on productivity and growth in the Chinese marketplace has been nothing short of transformational and the revenue potential that this emerging eCommerce market offers makes China a very tempting digital business proposition. 

According to a report from the McKinsey Global Institute, the projections are that new internet apps could fuel seven to 22% of China’s incremental GDP...

By Charlie Abrahams, 16 May 2016, 1 comment. Categories: Branding, Commerce, E-Commerce.

Why B2B companies need to do more to reap digital rewards

(c)iStock.com/FeelPic

B2B businesses need to do more to drive up their revenue share from digital, according to a new report from Accenture Interactive. 

The report, which surveyed organisations of more than 1,000 full-time employees to analyse their digital efforts and effectiveness, showed that 40% of B2B businesses earn less than 10% of their sales from digital, a number which is much lower for businesses serving the B2C market. Yet for the same amount more than half of revenue flows through digital...

By Liz Morrell, 28 April 2016, 0 comments. Categories: Branding, Commerce.

eBay Enterprise and Innotrac rebrand as omnichannel platform provider Radial

(c)iStock.com/istocksdaily

eBay Enterprise and Innotrac have rebranded as Radial, a new omnichannel commerce technology and operations provider. The move comes after private equity firm Sterling Partners bought Innotrac Corporation in 2014 and led a consortium of buyers to acquire eBay Enterprise, in November 2015.

Using the Radial global commerce platform as a service retailers are able to manage cost and improve profitability for the entire order lifecycle, claims the company. The technology and operations...

By Liz Morrell, 27 April 2016, 0 comments. Categories: Commerce, Mergers and acquisitions.

Latest martech launches focus on personalisation and beacons

(c)iStock.com/akrp

Marketing automation specialist Force24 has released two new features to its platform that it claims will allow even more personalised communication with clients’ customers.

The company releases four major updates a year with the two latest features in the first update of 2016 comprising an SMS decision engine and a programmatic integration feature.

The first addition claims to mimic the responses of a human being, managing thousands of concurrent conversations whilst maintaining real life...

By Liz Morrell, 19 April 2016, 0 comments. Categories: Commerce, Data-driven marketing, E-Commerce, Personalised Marketing.

Can Bitcoin infiltrate the brand space? Employees think so

(c)iStock.com/cruphoto

It may have had somewhat of a slow start, but a fifth of UK employees believe that their organisations will be accepting Bitcoin and other similar digital currencies as payment by 2020.

Meanwhile a third of employees believe that their companies should be equipped with a 3D printer by 2020 and improving customer experiences by providing 3D printed product downloads instore.

14% say that they should see drone delivery services introduced and 15% expect try before you buy augmented reality...

By Liz Morrell, 12 April 2016, 0 comments. Categories: Branding, Commerce.