Are retailers ready for generation Z?

Retail strategies have focused on attracting Millennials in recent years; but with Generation Z coming of age – as both employees and customers – retailers need to embrace the expectations of this ‘digital native’ generation.

Retailers that are able to create a truly digitally enabled, end-to-end business model have a chance to capture this increasingly influential generation.

Coming of Age

In a millennial obsessed market place, retailers may be surprised to realise that generation Z...

By Georgia Leybourne, 22 May 2017, 0 comments. Categories: Commerce.

5 reasons to not underestimate point of sale marketing

While e-commerce is thought to be changing the face of the retail industry, the reality is that the high street has never been more important.

Point of sale (POS) marketing needs to be given precedent in the marketing mix.

Here are five reasons why you should be thinking about POS if you aren’t already.

 1.    POS works

Research shows that 75% of buying decisions are made in-store.

We also know less shoppers are going on planned purchasing missions. Instead, they are browsing and influenced by a...

By Richard Saysell, 10 April 2017, 0 comments. Categories: Commerce.

Retail CEOs increasing tech investments: IoT, beacons, big data at forefront

More than two thirds of retail executives polled by JDA Software Group and PricewaterhouseCoopers (PwC) say they plan to increase their technology investments to enhance their customer experience.

The study, which polled more than 350 CEOs in the retail and consumer goods space, found that for bricks and mortar implementations, almost four in five (79%) chief execs have invested in smart mobile devices for staff in store, while beacons (76%) and clienteling (76%) – using data to enhance long-term...

By James Bourne, 23 February 2017, 0 comments. Categories: Commerce, M-Commerce.

Why does customer engagement matter for retailers?

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The retail industry is a fiercely competitive one. The rise of eCommerce means that consumers can, and do, easily shop around for better deals, while today’s desire for speed and convenience risks eroding any sense of customer engagement and loyalty. In 2016 we saw a number of high street casualties falling into trouble as they struggled to keep pace with customers’ expectations and offer the right products.

This means marketers need to find ways to both retain their existing customers and...

By Karen Wheeler, 18 January 2017, 0 comments. Categories: Commerce, Customer Experience, E-Commerce.

Four ways to create a unified customer experience in a post-channel world

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Every marketer knows the route to true consumer engagement no longer runs along a single path. An explosion of innovative technologies, channels, and formats has created a complex, connected ecosystem where interactions are fragmented and unrestricted. Keeping up with the needs and wants of today’s consumers through the delivery of timely, relevant marketing communications requires marketers to convert ever-expanding streams of user data into actionable strategies.

Yet by...

By Joanna O'Connell, 16 January 2017, 1 comment. Categories: Commerce, Customer Experience, Data-driven marketing.

Don’t be afraid to embrace the new ‘vampire economy’

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Another Halloween may have been and gone, but it seems that the UK population is still rife with vampires – vampire shoppers, that is. According to Barclaycard, there is a growing ‘Vampire Economy,’ as one in three Brits now spend more money shopping online at night, compared to five years ago. The evolution of technological devices has given...

By Saima Alibhai, 12 January 2017, 0 comments. Categories: Commerce, E-Commerce.

Black Friday: There’s an elephant in the room

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From a brand marketing point of view Black Friday is a disaster – it’s short termism at it’s worst, with little or no regard for the long term damage to reputation and profitability. 

Stand back and look at it dispassionately, and it’s crazy that a frantic day of knock down prices and brawls over flat screen TVs was ever seen as holding the key to tipping into annual profit. 

A different approach

In truth Black Friday is a not-so-subtle hint that a different...

By Frank Schoutissen, 23 November 2016, 0 comments. Categories: Commerce.

How a unified data strategy unlocks hidden sales opportunities

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Dissect almost any broken or damaged relationship, and you will find a breakdown in communication:

  • The partner who feels unloved;
  • The surprise resignation of the star salesperson who feels taken for granted;
  • The employee who is injured because of inadequate training; and
  • The community who is aggrieved because they don’t feel they were consulted.

All are the results of bad or non-existent communication.

These communication failures can be even worse when third parties are involved. They impose personal opinions, politics and Chinese whispers which all...

By Jakob Bignert, 04 October 2016, 0 comments. Categories: Commerce, Data-driven marketing, Data Science, E-Commerce.

How BHS can become a phoenix from the ashes with its relaunch

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We all love a story with a happy ending, especially when good triumphs over bad, heroes overcome villains and twists and turns keep us on our toes. The story of British Home Stores, or BHS, is one of these stories. 

The iconic British brand, established in 1928, succumbed to the challenge of physical and digital retailing earlier this year and gave up the ghost. With tired stores, confused product lines and jaded consumers, it lost itself along the way somewhere: it became a bit...

By Kieran Kilmartin, 30 September 2016, 0 comments. Categories: Case Studies, Commerce, E-Commerce.