Embracing the chill: how brands can cash in on winter weather woes
British winter weather. We all know it, and we all hate it - driving rain, biting frosts, and evenings spent huddled under the duvet. But as consumers are holed up inside wishing they were sunning themselves on an exotic beach, advertisers should be aware of the lucrative opportunities that exist to cash in on weather-induced shopping.
At The Trade Desk, we recently looked into consumer receptiveness to advertising during last year’s cold snaps, with some interesting revelations.