Capgemini: Emotional engagement could add 5% to retailers’ annual revenues

As traditional loyalty programmes continue to fall out of favour due to their inability to drum the kind of engagement marketers crave, there is a disconnect between executives and consumers on what drives emotional engagement.

According to Capgemini, which surveyed 9,000 consumers and 500 executives, 80% of executives feel that their brand understands the needs and desires of their consumers. Only 15% of the consumers surveyed, however, agreed with this statement.

It is clear that consumers are falling out...

By Colm Hebblethwaite, 05 December 2017, 0 comments. Categories: Commerce, Customer Experience.

40% of Christmas spend to be done on Black Friday

According to Purch’s 2017 Christmas Spending Survey, Black Friday will account for 41% of Christmas gift spending in the UK this year.

A further 22% will be done in the final two weeks leading up to Christmas eve. The UK festive period in the closing days of 2017 is likely to be defined by the uncertainty associated with Brexit.

With many people reigning back on spending and retail sales taking a hit, the proportion of shoppers who said they would be looking to snag tech-related bargains has jumped 17%...

By Colm Hebblethwaite, 20 November 2017, 0 comments. Categories: Commerce, E-Commerce.

Half of Brits prefer buying physical media over digital downloads

According to a new study by ecommerce giant eBay, 52% of British consumers now claim to prefer physical books, music, film/TV and video games over digital downloads.

As part of its Guide to Physical Media, the company interviewed over 2,000 adult consumers across the UK.

 76% of those surveyed have bought at least one item of physical media in the last year. The main reasons given for going physical over the often-easier route of digital downloads were the emotional satisfaction of ownership and an increasing desire...

By Colm Hebblethwaite, 13 November 2017, 0 comments. Categories: Commerce, E-Commerce.

‘Tis the season for Augmented Reality

Any and every seasonal period, whether this is Christmas or Valentine’s Day, is fraught with competition from opposing retailers. It’s a metaphorical pile-up in terms of brands clambering over each other to reach the purse strings of their prospective customers.

The truth is, customers buy because of their need – the art of persuasion is really eroding away at a rate of knots, and even the annual Christmas ads only real appeal aesthetically; something that is treated more as a feature film...

By Richard Corps, 13 November 2017, 0 comments. Categories: Commerce, Video & Audio Marketing.

The era of connected gaming entertainment

We are living in an era of connected entertainment. Media companies have been quick to pounce on the second screen phenomenon, where viewers watching a TV show are consuming supplementary content and applications simultaneously via their phones and tablets to create a fully immersive gaming experience.

Research suggests that 83% of people are now browsing a second screen while watching TV. With mobile...

By Shane Leahy, 25 October 2017, 0 comments. Categories: Commerce, M-Commerce, Video & Audio Marketing.

Re-imagining the 5Ps in a hyper data analytics world order

The retail industry needs to adapt to serve consumers in an omnichannel commerce environment. The amount of data generated across customer touch points and retail channels provides an opportunity for data scientists to revisit the five Ps of marketing – place, people, product, price, and promotion – and deliver a seamless shopping experience.

New generation data analytics enable retailers to calibrate an optimal mix of the 5 Ps and transform the producer-oriented business into a customer-centric...

By Opinder Sardana, 19 October 2017, 0 comments. Categories: Big Data, Commerce, Data-driven marketing.

Brands & E-retailers: The only way is partnership

The current e-commerce status quo that minimises brand engagement and prioritises sales is potentially damaging for both brands and e-retailers for a number of reasons. Not only are brands likely to start seeing major e-retailers as an unfortunate necessity, and less as key partners helping inform their retail strategy, but they will also limit their audience to bargain hunters always looking for the lowest price, which only caters to opportunism.

Traditional brand wisdom dictates that it is vital to create a...

By Andrew Watts, 22 September 2017, 0 comments. Categories: Commerce, E-Commerce.

Walmart and Google team up for voice-enabled commerce – with Amazon in sights

Perhaps this was, in some way, inevitable: Walmart has got Amazon square in its sights after announcing a partnership with Google for voice-enabled shopping.

The partnership, which will become available in ‘late September’, will enable customers to pick thousands of Walmart items through Google Assistant. Carts can also be personalised, with Google having access to Walmart shoppers’ purchase histories, so enabling a smoother, more efficient shopping experience.

Perhaps most tellingly...

By James Bourne, 24 August 2017, 0 comments. Categories: Commerce, Customer Experience, Data-driven marketing, M-Commerce.

The key challenges of building payments into your app

Building a payments component into your app can be more complicated than you might expect.

Platforms such as online marketplaces or fintech apps require electronic money (eMoney) infrastructure because they have complex requirements that cannot simply be accommodated by a payment gateway. These types of businesses need to issue money to individual merchants or users and the ability to transfer money between accounts or rather than simply process inbound payments.

eMoney infrastructure allows for the easy...

By Anna Tsyupko, 14 August 2017, 0 comments. Categories: Commerce, Customer Experience, M-Commerce.

How are chatbots evolving the retail industry?

The rise of AI has been well documented over the past few years, and there are countless predictions about how quickly robots will take over the workplace.

Chatbots have become a ubiquitous theme across almost every customer-facing industry, as businesses explore how they can incorporate the technology into their services and platforms, shaking up their customer service function and cutting costs.

As consumers have embraced the convenience of ecommerce, more conversations are taking place online. With an IBM survey...

By Guy Chiswick, 24 July 2017, 0 comments. Categories: Commerce, E-Commerce, S-Commerce.