The Interflora vs. M&S case: What the ruling could mean for Google AdWords and its advertisers

A recommendation made by the Advocate General of the European Court of Justice (ECJ) could lead to restrictions on bidding on competitors' brand names and trademarks in Google AdWords.

The adviser recommended that the ECJ should rule against Marks & Spencer for bidding on keywords such as "interflora" as well as variations including misspellings of the trademark and phrase versions including "interflora flowers."

Interflora, who started taking legal action against Marks & Spencer

By Gareth Morgan, 25 March 2011, 0 comments. Categories: Advertising, Campaigns, Commerce.

The police to chase link brokers and link buyers?

As we prepare for the introduction of The Bribery Act 2010, agencies and companies that pursue a paid linking strategy could end up in deep water.

Paid linking has always been a somewhat dubious technique and one that Google specifically singles out as being against their guidelines. The

By Gareth Morgan, 16 March 2011, 0 comments. Categories: Commerce.