40% of European Smartphone Buyers Eyeing Up iPhone

40 percent of European smartphone buyers intend on purchasing an iPhone as their next device according to a preview of an upcoming report from the Yankee Group.

This compares to 19 percent for Android devices, 17 percent for BlackBerry devices and 15 percent for Nokia devices.

Declan Lonergan, Research VP at Yankee Group, comments on the findings:

These findings highlight the continued strength of Apple in the European smartphone market and, in particular,...

By AlwaysOnMessage, 27 June 2011, 0 comments. Categories: Commerce.

Branded Domain Name Suffixes to Be Allowed

Just this week, the Internet Corporation for Assigned Names and Numbers (Icann), announced that they would allow web address names to end with almost any word in any language. Right now, most people recognize the typical web addresses like .com, .org, .net and .edu, among others. This radical development in generic top-level domains (gTLDs) means that domains can now end in a branded suffix. Camera giant Canon has already publicly stated that they attend to apply for “.canon”.

According to digital brand consultancy...

By Nick Stamoulis, 22 June 2011, 0 comments. Categories: Commerce.

Get whatever domain name you want!

So some breaking news in the Internet world, where ICANN are opening up the domain naming conventions and allowing people to register with whatever domain extension they want. It’s incredibly expensive and that might prevent the chaos on the net, but I guess we’ll see. Here are two news articles that a mate of mine sent to me earlier.

The regulatory body that oversees Internet domain names voted on Monday to revamp the domain naming system for websites, allowing them to end with words like...

By imod.co.za, 20 June 2011, 0 comments. Categories: Commerce.

Lots of hacking going on..

Remember Hackers 1, yes, the movie? Of course you do, how could you forget Angelina Jolie, neon clothing and rollerblades? Well, that’s the problem, the focus was on the cool stuff and not really the hacking, that was until Hackers 2 was released, things got a little more serious, but all in all, people never take hacking seriously and always figure it’s some pimply 16yr old who doesn’t have a life – shame on you.

Never the less, with the world going more and more digital, so will we...

By imod.co.za, 13 June 2011, 0 comments. Categories: Commerce.

Display advertising: Back with a vengance

New figures released by the European arm of the International Advertising Bureaux (AIB) point to a significant revival in the popularity of online display advertising.

With an average growth rate of 21.3%, Display overtook Search advertising as the fastest growing online ad format in Europe, according to the AIB’s annual AdEx survey.

Search, which has been the catalyst of online advertising growth in recent years, increased 15.1% in the same period across the 25 markets measured. Video, mobile and...

By Matt Henkes, 13 June 2011, 0 comments. Categories: Advertising, Commerce.

FarmVille brings us GagaVille

The singer’s fans will be able to visit GagaVille, a specially designed farm inside the virtual farming simulation game, which will contain unicorns and crystals. It’s hard to think of a clearer sign that games are now entirely mainstream.

Lady Gaga’s choice of FarmVille makes sense: it’s an enormous market. The game has about 60-million players worldwide. And FarmVille’s demographic appeal is broad. The game is inoffensive to the point of being anodyne and unchallenging to the...

By imod.co.za, 12 June 2011, 0 comments. Categories: Commerce, Gamification.

WPP’s GroupM steps up war on pirate sites

GroupM has blocked more than 2,000 US websites from displaying its ad content for displaying pirated content.

The media buying arm of marketing and advertising behemoth WPP Group has effectively cut these sites off from the massive online marketing spend of some of America’s biggest digital advertisers, brands like Ford, Unilever, Dell and Colgate.

Legislation aimed at shutting down sites that steal content has struggled to make it through the US Congress, but GroupM has compiled the blacklist in a bid...

By Matt Henkes, 10 June 2011, 0 comments. Categories: Advertising, Commerce.

Social Media Bubble

There is a great deal of conversation around the social media bubble at the moment. If you have not heard already, the social media bubble is a topical debate about whether social media websites like Facebook, Groupon, Linkedin and Twitter a actually worth the values that they have been estimated at. The values are outlined in the infographic below.

The concern is that if they are overvalued then we may be repeating history when we experienced the technology bubble with many start-ups going bust after...

By Mike Saunders, 09 June 2011, 0 comments. Categories: Commerce, Social Media Marketing.

2011 MMA Awards opens for nominations

The Mobile Marketing Association (MMA) is calling for entries in its annual Awards programme, looking for the industry’s most innovative campaigns and exceptional people for praise and recognition.

This is the seventh MMA Annual Global Awards Programme, with the ceremony to be held in LA in November. “Each year we raise the bar on the level of campaigns entered in the MMA Global Awards Program,” said Paul Berney, MMA CMO.

“This is a direct reflection on the continued growth, innovative...

By Matt Henkes, 06 June 2011, 0 comments. Categories: Commerce.

This Week in Mobile…

Apple move to protect developers

Last week saw Lodsys try to enforce in-app payment patents against App developers and not against the platforms themselves … This week saw Apple reply with words akin to “not on our watch”.

Surely Lodsys saw this coming? We speculated as to what Apple’s reaction might be, but in hindsight it’s obvious. EVERY platform’s success hinges on an active developer community, so Apple weighing in should come as no surprise.

I think Android and...

By AlwaysOnMessage, 30 May 2011, 0 comments. Categories: Commerce.