WPP’s GroupM steps up war on pirate sites

GroupM has blocked more than 2,000 US websites from displaying its ad content for displaying pirated content.

The media buying arm of marketing and advertising behemoth WPP Group has effectively cut these sites off from the massive online marketing spend of some of America’s biggest digital advertisers, brands like Ford, Unilever, Dell and Colgate.

Legislation aimed at shutting down sites that steal content has struggled to make it through the US Congress, but GroupM has compiled the blacklist in a bid...

By Matt Henkes, 10 June 2011, 0 comments. Categories: Advertising, Commerce.

Social Media Bubble

There is a great deal of conversation around the social media bubble at the moment. If you have not heard already, the social media bubble is a topical debate about whether social media websites like Facebook, Groupon, Linkedin and Twitter a actually worth the values that they have been estimated at. The values are outlined in the infographic below.

The concern is that if they are overvalued then we may be repeating history when we experienced the technology bubble with many start-ups going bust after...

By Mike Saunders, 09 June 2011, 0 comments. Categories: Commerce, Social Media Marketing.

2011 MMA Awards opens for nominations

The Mobile Marketing Association (MMA) is calling for entries in its annual Awards programme, looking for the industry’s most innovative campaigns and exceptional people for praise and recognition.

This is the seventh MMA Annual Global Awards Programme, with the ceremony to be held in LA in November. “Each year we raise the bar on the level of campaigns entered in the MMA Global Awards Program,” said Paul Berney, MMA CMO.

“This is a direct reflection on the continued growth, innovative...

By Matt Henkes, 06 June 2011, 0 comments. Categories: Commerce.

This Week in Mobile…

Apple move to protect developers

Last week saw Lodsys try to enforce in-app payment patents against App developers and not against the platforms themselves … This week saw Apple reply with words akin to “not on our watch”.

Surely Lodsys saw this coming? We speculated as to what Apple’s reaction might be, but in hindsight it’s obvious. EVERY platform’s success hinges on an active developer community, so Apple weighing in should come as no surprise.

I think Android and...

By AlwaysOnMessage, 30 May 2011, 0 comments. Categories: Commerce.

Yahoo and Bing reach 30% search share in the US

The latest comScore Press Release shows that between them, Bing and Yahoo! now have a 30% share of the US search market. The two search engines are set to merge later in 2011, which would create a serious competitor to Google.

Whilst Google is still far in the lead, with over 65% of all searches, the percentage of queries made using its system has...

By Gareth Morgan, 12 May 2011, 0 comments. Categories: Commerce.

IDC – Smartphone Market Shares

According to IDC the Western European mobile phone market grew 5 percent year-on-year to 45 million units in Q1 2011.

During this quarter, Samsung shipments increased 5.3 percent year-on-year to 13.2 million units, making it the biggest mobile phone operator in the region with 29.3 percent market share.

Nokia now owns 27.9 percent of the market share, dropping to second place with 12.6 million units...

By AlwaysOnMessage, 11 May 2011, 0 comments. Categories: Commerce.

The Interflora vs. M&S case: What the ruling could mean for Google AdWords and its advertisers

A recommendation made by the Advocate General of the European Court of Justice (ECJ) could lead to restrictions on bidding on competitors' brand names and trademarks in Google AdWords.

The adviser recommended that the ECJ should rule against Marks & Spencer for bidding on keywords such as "interflora" as well as variations including misspellings of the trademark and phrase versions including "interflora flowers."

Interflora, who started taking legal action against Marks & Spencer

By Gareth Morgan, 25 March 2011, 0 comments. Categories: Advertising, Campaigns, Commerce.

The police to chase link brokers and link buyers?

As we prepare for the introduction of The Bribery Act 2010, agencies and companies that pursue a paid linking strategy could end up in deep water.

Paid linking has always been a somewhat dubious technique and one that Google specifically singles out as being against their guidelines. The

By Gareth Morgan, 16 March 2011, 0 comments. Categories: Commerce.