New Google trial showing Wikipedia snippets in the search results

Of the numerous and varies tests that Google keeps performing, this has to be one of the more interesting ones - snippets of information from Wikipedia, all neatly boxed up alongside the search results:

We stumbled across this yesterday and could only get this to work in Chrome, whilst not signed in. This must mean that it is in beta testing and they are likely monitoring click-through-rate to see if...

By Gareth Morgan, 29 August 2011, 0 comments. Categories: Commerce, Data-driven marketing, Organic Search, Search Marketing.

The IKEA YouTube campaign is ingenious

IKEA offers a wide range of well-designed, functional home furnishing products at great prices. The store is hugely popular overseas and this results in great social up-take when they launch social marketing campaigns.

IKEA have launched a new social experience and this time it’s through YouTube. They kicked off the campaign with the following video:

The campaign goes on to launch a personalized 3D showroom on YouTube, which retrieves information from Facebook profiles...

This is the week that was: When social media showed its good and bad side

This week there was only one thing dominating the news (apart from the small issue of the economy going down the pan) – the streets of London were taken over by baton and Blackberry wielding youngsters, ready to grab whatever they could get their hands on.

Is there anything the world of business, and B2B, could learn from this? Well not a huge amount, apart from of course a slap in the face that social media is truly the mouthpiece of the next generation...

By Earnest, 16 August 2011, 0 comments. Categories: Campaigns, Commerce, Social Media Marketing.

Google’s Motorola Deal is About Patents Not Innovation

By now you’ve heard that Google’s agreed to acquire Motorola Mobility for around $12.5 billion. Google says it plans to run Motorola Mobility as a separate business, and is committed to keeping Android an open platform for other licensees. Android licensees such as Samsung, Sony Ericsson, and HTC are lightly praising the deal.

As the patent wars really heat up between Apple, Google, and Microsoft, this is perhaps a very smart move by Google to hedge its bets even more. But Google and...

By Randy Giusto, 16 August 2011, 0 comments. Categories: Commerce, Search Marketing.

This Week In Mobile…

Mozilla OS to threaten Android?

With their Internet browser Firefox, Mozilla shook up a market that was previously dominated by Microsoft’s Internet Explorer. Now they look to do the same again by utilising their Gecko engine to create an OS for mobiles and tablets, threatening Android which is famed for its open source system.

So should Google be worried? Well, this is not Internet browsers anymore, it is an OS and users are much more particular about something that...

By AlwaysOnMessage, 02 August 2011, 0 comments. Categories: Commerce.

CMO Buysight: The Resurgence of Display Advertising

In light of recent trends indicating a resurgence of online display advertising, industry veteran Jeff Weitzman gave us some valuable insights.

Otilia Otlacan: Your company, Buysight (www.buysight.com), has recently announced the launch of an ad platform that can bring display ads closer to the paid search model of effectiveness. Why do you think there was a need to push display ads in that direction, what was the main driver?  

Jeff Weitzman: Display has failed to meet the needs of...

By Otilia Otlacan, 01 August 2011, 0 comments. Categories: Advertising, Campaigns, Commerce.