CMO Buysight: The Resurgence of Display Advertising
In light of recent trends indicating a resurgence of online display advertising, industry veteran Jeff Weitzman gave us some valuable insights.
Otilia Otlacan: Your company, Buysight (www.buysight.com), has recently announced the launch of an ad platform that can bring display ads closer to the paid search model of effectiveness. Why do you think there was a need to push display ads in that direction, what was the main driver?
Jeff Weitzman: Display has failed to meet the needs of...