Google’s Motorola Deal is About Patents Not Innovation

By now you’ve heard that Google’s agreed to acquire Motorola Mobility for around $12.5 billion. Google says it plans to run Motorola Mobility as a separate business, and is committed to keeping Android an open platform for other licensees. Android licensees such as Samsung, Sony Ericsson, and HTC are lightly praising the deal.

As the patent wars really heat up between Apple, Google, and Microsoft, this is perhaps a very smart move by Google to hedge its bets even more. But Google and...

By Randy Giusto, 16 August 2011, 0 comments. Categories: Commerce, Search Marketing.

This Week In Mobile…

Mozilla OS to threaten Android?

With their Internet browser Firefox, Mozilla shook up a market that was previously dominated by Microsoft’s Internet Explorer. Now they look to do the same again by utilising their Gecko engine to create an OS for mobiles and tablets, threatening Android which is famed for its open source system.

So should Google be worried? Well, this is not Internet browsers anymore, it is an OS and users are much more particular about something that...

By AlwaysOnMessage, 02 August 2011, 0 comments. Categories: Commerce.

CMO Buysight: The Resurgence of Display Advertising

In light of recent trends indicating a resurgence of online display advertising, industry veteran Jeff Weitzman gave us some valuable insights.

Otilia Otlacan: Your company, Buysight (www.buysight.com), has recently announced the launch of an ad platform that can bring display ads closer to the paid search model of effectiveness. Why do you think there was a need to push display ads in that direction, what was the main driver?  

Jeff Weitzman: Display has failed to meet the needs of...

By Otilia Otlacan, 01 August 2011, 0 comments. Categories: Advertising, Campaigns, Commerce.

The Interconnected World of Tech Companies

Imagine what google would look like if is owned Foursquare and Instagram? What would change at Apple if Reid Hoffman never left?

We found this on Mashable and wanted to share it with our readers. Hope you enjoy it.

 

via

By Mike Saunders, 20 July 2011, 0 comments. Categories: Commerce.

SMEs winning more new business through social media

Smaller companies are more effective than large brands when it comes to attracting business via social media, a new report has claimed. Industry analysts Regus, said that 42% of SMEs win business directly using channels like Facebook and Twitter, as opposed to 35% of firms with 250+ employees. Almost 10% more SMEs devote over 20% of their marketing budget to winning new customers through social media than their big business counterparts, the report said. Interestingly, Regus also said that...

By Matt Henkes, 28 June 2011, 0 comments. Categories: Commerce, Social Media Marketing.

40% of European Smartphone Buyers Eyeing Up iPhone

40 percent of European smartphone buyers intend on purchasing an iPhone as their next device according to a preview of an upcoming report from the Yankee Group.

This compares to 19 percent for Android devices, 17 percent for BlackBerry devices and 15 percent for Nokia devices.

Declan Lonergan, Research VP at Yankee Group, comments on the findings:

These findings highlight the continued strength of Apple in the European smartphone market and, in particular,...

By AlwaysOnMessage, 27 June 2011, 0 comments. Categories: Commerce.

Branded Domain Name Suffixes to Be Allowed

Just this week, the Internet Corporation for Assigned Names and Numbers (Icann), announced that they would allow web address names to end with almost any word in any language. Right now, most people recognize the typical web addresses like .com, .org, .net and .edu, among others. This radical development in generic top-level domains (gTLDs) means that domains can now end in a branded suffix. Camera giant Canon has already publicly stated that they attend to apply for “.canon”.

According to digital brand consultancy...

By Nick Stamoulis, 22 June 2011, 0 comments. Categories: Commerce.

Get whatever domain name you want!

So some breaking news in the Internet world, where ICANN are opening up the domain naming conventions and allowing people to register with whatever domain extension they want. It’s incredibly expensive and that might prevent the chaos on the net, but I guess we’ll see. Here are two news articles that a mate of mine sent to me earlier.

The regulatory body that oversees Internet domain names voted on Monday to revamp the domain naming system for websites, allowing them to end with words like...

By imod.co.za, 20 June 2011, 0 comments. Categories: Commerce.

Lots of hacking going on..

Remember Hackers 1, yes, the movie? Of course you do, how could you forget Angelina Jolie, neon clothing and rollerblades? Well, that’s the problem, the focus was on the cool stuff and not really the hacking, that was until Hackers 2 was released, things got a little more serious, but all in all, people never take hacking seriously and always figure it’s some pimply 16yr old who doesn’t have a life – shame on you.

Never the less, with the world going more and more digital, so will we...

By imod.co.za, 13 June 2011, 0 comments. Categories: Commerce.