This is the week that was: When social media showed its good and bad side

This week there was only one thing dominating the news (apart from the small issue of the economy going down the pan) – the streets of London were taken over by baton and Blackberry wielding youngsters, ready to grab whatever they could get their hands on.

Is there anything the world of business, and B2B, could learn from this? Well not a huge amount, apart from of course a slap in the face that social media is truly the mouthpiece of the next generation...

By Earnest, 16 August 2011, 0 comments. Categories: Campaigns, Commerce, Social Media Marketing.

Google’s Motorola Deal is About Patents Not Innovation

By now you’ve heard that Google’s agreed to acquire Motorola Mobility for around $12.5 billion. Google says it plans to run Motorola Mobility as a separate business, and is committed to keeping Android an open platform for other licensees. Android licensees such as Samsung, Sony Ericsson, and HTC are lightly praising the deal.

As the patent wars really heat up between Apple, Google, and Microsoft, this is perhaps a very smart move by Google to hedge its bets even more. But Google and...

By Randy Giusto, 16 August 2011, 0 comments. Categories: Commerce, Search Marketing.

This Week In Mobile…

Mozilla OS to threaten Android?

With their Internet browser Firefox, Mozilla shook up a market that was previously dominated by Microsoft’s Internet Explorer. Now they look to do the same again by utilising their Gecko engine to create an OS for mobiles and tablets, threatening Android which is famed for its open source system.

So should Google be worried? Well, this is not Internet browsers anymore, it is an OS and users are much more particular about something that...

By AlwaysOnMessage, 02 August 2011, 0 comments. Categories: Commerce.

CMO Buysight: The Resurgence of Display Advertising

In light of recent trends indicating a resurgence of online display advertising, industry veteran Jeff Weitzman gave us some valuable insights.

Otilia Otlacan: Your company, Buysight (www.buysight.com), has recently announced the launch of an ad platform that can bring display ads closer to the paid search model of effectiveness. Why do you think there was a need to push display ads in that direction, what was the main driver?  

Jeff Weitzman: Display has failed to meet the needs of...

By Otilia Otlacan, 01 August 2011, 0 comments. Categories: Advertising, Campaigns, Commerce.

The Interconnected World of Tech Companies

Imagine what google would look like if is owned Foursquare and Instagram? What would change at Apple if Reid Hoffman never left?

We found this on Mashable and wanted to share it with our readers. Hope you enjoy it.

 

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By Mike Saunders, 20 July 2011, 0 comments. Categories: Commerce.

SMEs winning more new business through social media

Smaller companies are more effective than large brands when it comes to attracting business via social media, a new report has claimed. Industry analysts Regus, said that 42% of SMEs win business directly using channels like Facebook and Twitter, as opposed to 35% of firms with 250+ employees. Almost 10% more SMEs devote over 20% of their marketing budget to winning new customers through social media than their big business counterparts, the report said. Interestingly, Regus also said that...

By Matt Henkes, 28 June 2011, 0 comments. Categories: Commerce, Social Media Marketing.