Where is paid search heading?

I’m a really big fan of running paid search campaigns when websites launch, whilst building up authority with SEO. The idea is to generate immediate leads and once the SEO kicks in, to reduce the spend on paid search – this, for me, has proven incredibly effective in most cases where I put the strategy into play.

Anyway, it’s interesting to watch trends and see where things are going, so this

By imod.co.za, 31 August 2011, 0 comments. Categories: Commerce.

Don’t Let Your SEO Go the Way of the Space Program

For all intensive purposes, the US space program is done and over. After 135 missions over 30 years, the last shuttle launched and landed this past July. Some blame the program’s slow demise on cost, others site lack of interest from both the public and corporations who could have helped shoulder the expenses. Whatever the reason, it seems like the US is done with “the final frontier.” Sometimes your SEO might feel a little bit like a space mission. You’re heading off into the...

By Nick Stamoulis, 31 August 2011, 0 comments. Categories: Commerce, Organic Search, Search Marketing.

This is the week that was: When Apple lost its core

It was the week where the world played hunt the Libyan dictator, Steve Jobs said a sad farewell to Apple and HP ‘did an IBM’. But whilst Arsenal’s defence slept, the world of B2B marketing was positively thriving.

‘Seismic Shift in Silicon Valley’ of the Week

There were big announcements a plenty as HP made public its plans to sell its PC business,bin the tablets and

By Earnest, 30 August 2011, 0 comments. Categories: Commerce, Social Media Marketing, Video & Audio Marketing.

Integrating Product Sampling and Social Media

We’ve done product sampling for a number of clients, and it’s a very effective way to influence buying behavior for a brand. An Arbitron* study indicates that 2/3 of people will take a free sample when it’s offered – and of those, more than 1/3 will buy that product the same day. More importantly, over 50% of the people who took a product sample plan to buy the product in the future. But we’ve found that product sampling can be even more effective when we also leverage social media. How can you do the same? Here are a few of the ways we’ve used social media with product sampling to increase trial of the product and...

By BTZ Brand, 30 August 2011, 0 comments. Categories: Commerce.

Do You Care If Google Has Your Information?

Simply put, Google stalks us. They use the information that we willingly give them to provide us with relevant search results, but also use that information for their own benefit by showing us ads that they hope that we will click on so that they can make some money.

Of course, Google doesn’t only stalk our searches, but stalks pretty much any Google feature that we use. Perhaps one of the most controversial is the fact that Google “reads” our emails in Gmail. If you have an email chain...

By Nick Stamoulis, 30 August 2011, 0 comments. Categories: Campaigns, Commerce, CRM, Data-driven marketing, Publishing, Search Marketing.

Social Commerce is the Long Game

My Definition: “Social commerce is the practice of using social media for commercial purposes”.

The short -term dichotomy

When it comes to using social commerce correctly it takes time and patience to produce results.

Social commerce is about building communities, identifying and generating e-Influencers and in turn increasing advocates. Having done so, sales will start to improve and more customers will be kept, but these strategies take time; you can’t make friends and influence people in...

By Paul Fennemore, 30 August 2011, 0 comments. Categories: Commerce, E-Commerce, Social Media Marketing.

Why You Need to Listen to Your Social Network

When it comes to social media marketing, one of the few “must-dos” is to actually listen to your network. Social media is a conversation, not a soap box for your brand. No one wants to be talked at, whether it is in a face-to-face conversation or an online one. Social networking has taught your customers that they have a voice and a right for their opinions to be heard, and they are expecting you to listen. But paying attention to what your network is (or isn’t) saying shouldn’t be important to you just because SEO and...

By Nick Stamoulis, 30 August 2011, 0 comments. Categories: Branding, Campaigns, Commerce, Publishing, Social Media Marketing.

New Google trial showing Wikipedia snippets in the search results

Of the numerous and varies tests that Google keeps performing, this has to be one of the more interesting ones - snippets of information from Wikipedia, all neatly boxed up alongside the search results:

We stumbled across this yesterday and could only get this to work in Chrome, whilst not signed in. This must mean that it is in beta testing and they are likely monitoring click-through-rate to see if...

By Gareth Morgan, 29 August 2011, 0 comments. Categories: Commerce, Data-driven marketing, Organic Search, Search Marketing.

The IKEA YouTube campaign is ingenious

IKEA offers a wide range of well-designed, functional home furnishing products at great prices. The store is hugely popular overseas and this results in great social up-take when they launch social marketing campaigns.

IKEA have launched a new social experience and this time it’s through YouTube. They kicked off the campaign with the following video:

The campaign goes on to launch a personalized 3D showroom on YouTube, which retrieves information from Facebook profiles...