Tips for Redesigning Your Website

Your website is an incredibly important and powerful online tool. First off, it’s your business’s calling card. When someone arrives on your site, they way it looks will influence whether they stay or bounce out. Your brand is (at least it should be) well reflected in your website design. An outdated website creates a bad user-experience.

Websites need to be fast, clean and well organized in order to convince your traffic that you are worth doing business with. We can all spot a website that...

By Nick Stamoulis, 06 September 2011, 0 comments. Categories: Commerce, Content Marketing, E-Commerce.

Growth of Social Media in 2011

I don’t think there is anyone who’d be reading this blog and not be able to say, with confidence, that social media hasn’t become absolutely massive. I mean, Google has allowed social media to have a +- 30% more impact on Search Engine Optimization – that’s enormous. I remember when Facebook/Twitter/FourSquare/LinkedIn and the others weren’t around, I’m not sure what a lot of people used to do online ;)

Well, I’ve come across a great infographic which walks us...

By imod.co.za, 04 September 2011, 0 comments. Categories: Commerce, Organic Search, Social Media Marketing.

4 Ways to Get More Value out of Your Blog

Blogs are great because they provide a place for individuals and businesses to share their thoughts and knowledge to a wide audience in an informal and easy to use format. Unfortunately not all blog owners use their blog to its fullest potential. They brainstorm a topic idea, write about it, post it, and that’s it.

In order to get the most out...

Why Are You Buying Fans, Friends and Followers?

I came across this article on PCMag.com a few weeks ago. The story focused on an SEO firm that has started selling Google +1s. “Plussems, which is owned by SEOShop.biz, is selling 50 clicks for $9.99, 250 clicks for $69.99, and was selling a bundle of 2,000 clicks.” This isn’t the first time I’ve come across an SEO or social media marketing company that was selling bundles like this. I’ve seen companies promise...

By Nick Stamoulis, 02 September 2011, 0 comments. Categories: Branding, Commerce, Organic Search, Social Media Marketing.

Where is paid search heading?

I’m a really big fan of running paid search campaigns when websites launch, whilst building up authority with SEO. The idea is to generate immediate leads and once the SEO kicks in, to reduce the spend on paid search – this, for me, has proven incredibly effective in most cases where I put the strategy into play.

Anyway, it’s interesting to watch trends and see where things are going, so this

By imod.co.za, 31 August 2011, 0 comments. Categories: Commerce.

Don’t Let Your SEO Go the Way of the Space Program

For all intensive purposes, the US space program is done and over. After 135 missions over 30 years, the last shuttle launched and landed this past July. Some blame the program’s slow demise on cost, others site lack of interest from both the public and corporations who could have helped shoulder the expenses. Whatever the reason, it seems like the US is done with “the final frontier.” Sometimes your SEO might feel a little bit like a space mission. You’re heading off into the...

By Nick Stamoulis, 31 August 2011, 0 comments. Categories: Commerce, Organic Search, Search Marketing.

This is the week that was: When Apple lost its core

It was the week where the world played hunt the Libyan dictator, Steve Jobs said a sad farewell to Apple and HP ‘did an IBM’. But whilst Arsenal’s defence slept, the world of B2B marketing was positively thriving.

‘Seismic Shift in Silicon Valley’ of the Week

There were big announcements a plenty as HP made public its plans to sell its PC business,bin the tablets and

By Earnest, 30 August 2011, 0 comments. Categories: Commerce, Social Media Marketing, Video & Audio Marketing.