Monolith collects digital analytics for the real-world

Certain times technology advances in a way which can briefly shock you, before you step-back and realise this is the future. ‘Monolith’ – a hardware device which tracks your “real life” engagement from users and customers, categorising by various criteria such as gender and age, is a perfect example of one of these technologies.

The hardware side of Monolith is actually just a Microsoft Kinect housed in the company’s own grey, subtle casing – a design most likely...

By Ryan Daws, 26 April 2013, 0 comments. Categories: Advertising, Campaigns, Commerce, Data-driven marketing.

Why Internet Explorer 10 could change digital marketing forever

Do Not Track is a technology and policy proposal that enables users to opt out, by default or otherwise, of tracking by websites they do not visit, including analytics services, advertising networks, and social platforms.

This is something that has caused quite some controversy in our industry, but what is the background to this story and how did it come about?

In 2007, several US consumer advocacy groups asked the Federal Trade Commission to create a Do Not Track...

By Mediasydicator, 27 November 2012, 0 comments. Categories: Advertising, Commerce.

Will Airtime be the next hot trend?

You have probably heard of Airtime by now. It's the new social media site, created by Napster co-founders Sean Parker and Shawn Fanning, that links our lives online at random and in real time.

By buddying up with Facebook, Airtime enables you to make direct calls - aka video chats - to Facebook friends, family, and fans. It also enables matched video chat with virtual strangers, through Facebook’s “liked” topics.

So, if I like, say, a retail store and you like it too, we...

By Tara Hornor, 02 August 2012, 0 comments. Categories: Commerce, Social Media Marketing.

How big is the SEO industry? [infographic]

Everywhere you turn on the web these days someone is ranting about how important SEO is to online growth — they are right.

It is also important to understand that not all SEO is the right SEO. There are many individuals and providers offering search engine optimization efforts which is why this infographic should not surprise you too much.

The folks over at bluecaribu recently put this infographic together showcasing the raw...

By Maciej Fita, 09 July 2012, 0 comments. Categories: Commerce, Organic Search.

How eSignatures can align marketing & sales

Marketing and sales departments exist to make it easier for customers to bring their business to an organization. From studying the impact of specific marketing messages to crafting personalized sales packages, sales and marketing professionals work hard to move customers closer to the brand and to earn their loyalty.

So why do so many teams drop this customer-centric philosophy at the most critical moment of the relationship – the contract process? Traditional, paper-based contracting is cumbersome,...

By contributor, 26 June 2012, 0 comments. Categories: Commerce.

Are the new top-level domains going to give brands more power?

The news that two companies are willing to pay $185,000 for .sex may seem shocking at first glance, but it becomes perfectly innocent with the news of the new “top-level domains” available to companies.

The announcement from the Internet Corporation for Assigned Names and Numbers (Icann) of a new generic Top Level Domain (gTLD) program which will hugely extend the list of potential domains and web pages has been praised...

By James Bourne, 14 June 2012, 0 comments. Categories: Campaigns, Commerce.

Blanket porn opt-in filter would be a mistake, says Google

Forcing UK internet users to opt-in for access to online porn wouldn't be very effective and would do nothing to help parents educate their children on the dangers of the internet, a Google spokeswoman said this week.

The UK government has been wrestling with the question of adult content on the internet; specifically how to protect innocent children from the heaps of filth available online.

It is currently consultation with ISPs is the suggestion that internet smut filters be imposed across the board, and...

By Matt Henkes, 25 May 2012, 0 comments. Categories: Commerce, Search Marketing.

Facebook IPO: Opportunities for brands and marketers

With Facebook’s highly anticipated IPO announced on Friday, the press has been covering all kinds of depressing opinions from sceptics, pessimists, and suit-wearing Wall Street executives. Yes, it’s important to play devil’s advocate and look at the Facebook IPO from all sides, but don’t let the tidal wave of doom saying drown out the obvious: Facebook has a lot of trump cards left to play.

Financial analysts, the media and venture capital investors are poking holes in the Facebook...

By Webtrends, 23 May 2012, 0 comments. Categories: Advertising, Commerce, Social Media Marketing.

Facebook IPO: How will Zuck bring home the bacon?

Shares in the social media behemoth Facebook will begin trading on the Nazdaq in just a few hours, signalling a turning point in one of the tech world’s most exciting sagas.

Mark Zuckerberg’s mind boggling audience of approaching a billion users has had investors salivating at its sheer immensity; ‘that many people can’t fail to make us money, surely’.

Ringing the bell to open trading in New York today, the 28 year old hoodie-wearer, whose laid back attire riled Wall Street...

By Matt Henkes, 18 May 2012, 0 comments. Categories: Commerce.