Google Glass is “the next iPhone” says analyst, prime for marketing?

Wearable computing has taken headlines by storm recently; from wrist-based such as the Kickstarter-success Pebble, to those sitting on your nose like Google’s Glass. Amid concerns and “fashion” issues; many wondered whether these devices would take off, alongside privacy concerns.

Well it looks like it will, it looks like it will be big, and due to the popularity we’re left thinking how it could be great for some innovative marketing.

According to a new report by...

By Ryan Daws, 21 June 2013, 1 comment. Categories: Advertising, Commerce, Search Marketing.

Microsoft rewarding users for watching TV? Count me in!

From Microsoft’s initial introduction of the Xbox 360, the team wished to be the “360 [degree] entertainment hub for your home.”

This vision far succeeded where others fell short; taking a vast library of content services and mixing them with incredible games.

Alongside this version of the best-selling console came an “achievements” feature, the undisputed way of bragging to friends of your accomplishments and spurring them to do better.

For Xbox One, the next-generation, Xbox...

By Ryan Daws, 13 June 2013, 0 comments. Categories: Advertising, Campaigns, Commerce, Gamification, Video & Audio Marketing.

Google’s advertising under fire by FTC

It’s not the first time Google has come under scrutiny by the FTC, but this time it’s whether the world’s favourite search engine is using its advertising platform to harm the competition.

“With great power, comes great responsibility” is a quote which comes to mind when speaking about a giant like Google, and I’m not sure Spiderman would approve of how Google is handling its responsibility to provide fair ground for advertising.

According to

By Ryan Daws, 24 May 2013, 0 comments. Categories: Advertising, Branding, Campaigns, Commerce, Search Marketing.

5 legal tips to protect your brand online

As a business owner, protecting your brand should be your top priority. When you’re starting a company it’s a good idea to take the appropriate legal steps to make sure your business is off to a good start. This is true for any company, especially today where companies can experience all sorts of issues online that they wouldn’t have faced years ago. Here are five legal tips that will help you protect your company’s brand online.

Establishing your business

The first step to legally protecting your business is making sure it’s a formally established entity. This means choosing a business structure and setting it up. You can choose to incorporate, set your business up as an LLC, sole proprietorship, or general partnership. It all depends on your needs and which scenario best suits your business. Most states require that you formally...

By Maciej Fita, 13 May 2013, 0 comments. Categories: Advertising Technology, Branding, Campaigns, Commerce.

WordPress increases dominance as CMS of choice

A new piece of research from Royal Pingdom has come back with a perhaps unsurprising conclusion; WordPress is the most popular blogging platform – but more interestingly, its dominance is growing.

The researchers analysed the top 100 blogs from Technorati and assessed which platform was on which – and it transpires that over half (52%) were on WordPress, a...

By James Bourne, 09 May 2013, 0 comments. Categories: Commerce, Content Marketing.

Monolith collects digital analytics for the real-world

Certain times technology advances in a way which can briefly shock you, before you step-back and realise this is the future. ‘Monolith’ – a hardware device which tracks your “real life” engagement from users and customers, categorising by various criteria such as gender and age, is a perfect example of one of these technologies.

The hardware side of Monolith is actually just a Microsoft Kinect housed in the company’s own grey, subtle casing – a design most likely...

By Ryan Daws, 26 April 2013, 0 comments. Categories: Advertising, Campaigns, Commerce, Data-driven marketing.

Why Internet Explorer 10 could change digital marketing forever

Do Not Track is a technology and policy proposal that enables users to opt out, by default or otherwise, of tracking by websites they do not visit, including analytics services, advertising networks, and social platforms.

This is something that has caused quite some controversy in our industry, but what is the background to this story and how did it come about?

In 2007, several US consumer advocacy groups asked the Federal Trade Commission to create a Do Not Track...

By Mediasydicator, 27 November 2012, 0 comments. Categories: Advertising, Commerce.

Will Airtime be the next hot trend?

You have probably heard of Airtime by now. It's the new social media site, created by Napster co-founders Sean Parker and Shawn Fanning, that links our lives online at random and in real time.

By buddying up with Facebook, Airtime enables you to make direct calls - aka video chats - to Facebook friends, family, and fans. It also enables matched video chat with virtual strangers, through Facebook’s “liked” topics.

So, if I like, say, a retail store and you like it too, we...

By Tara Hornor, 02 August 2012, 0 comments. Categories: Commerce, Social Media Marketing.

How big is the SEO industry? [infographic]

Everywhere you turn on the web these days someone is ranting about how important SEO is to online growth — they are right.

It is also important to understand that not all SEO is the right SEO. There are many individuals and providers offering search engine optimization efforts which is why this infographic should not surprise you too much.

The folks over at bluecaribu recently put this infographic together showcasing the raw...

By Maciej Fita, 09 July 2012, 0 comments. Categories: Commerce, Organic Search.