Why every business leader should understand digital

As the influence of the internet continues to play a larger role for a majority of businesses, having a digitally connected leader who is confident with using digital channels to support their business strategy is essential.

With 33 million people in the UK using the internet on a daily basis, with half of this total using social media every day, it has never been easier for business leaders to interact directly with their audiences by adopting a ‘Personal Touch’ method of communication.

The...

By Shawn Cabral, 19 July 2013, 0 comments. Categories: Branding, Commerce, Social Media Marketing.

Don't spend time worrying about leads

I hear this a lot from many VPs of Marketing: “My biggest problem is leads. And my next biggest problem is leads. And the biggest problem after that is leads.”

This issue dominates every conversation the VP of Marketing has with the VP of Sales. 

An important part of the marketing mix is to help the VP of Marketing address this issue by helping him provide the sales organization with leads. However, an exclusive focus on leads is a mistake.

Certainly, one of the VP of Marketing’s...

By Glenn Gow, 12 July 2013, 0 comments. Categories: Advertising, Branding, Commerce, Social Media Marketing.

Directly.me’s Rocky Mirza: We’re more of an “anti-social network”

This week I got to speak with Rocky Mirza, the co-founder of an ambitious search engine called “Directly.me” which can allow you to get your message to anyone – yes, anyone.

Occasionally you come across projects which could potentially revolutionise how we get in touch with people, and this is exactly one of these types of startups.

The core idea is to place a “Bounty” on someone you’d like to get in touch with, and how much you’re willing to pay. This can then either...

By Ryan Daws, 08 July 2013, 0 comments. Categories: Commerce, E-Commerce, Social Media Marketing.

Trade Show displays go digital for increased engagement

Trade shows have been around for a long time, and are still widely used by many enterprises for marketing, lead generation and general brand awareness. You can measure the number of leads you’ve generated from a trade show, and even track how many of those leads converted—but that takes a lot of time and effort. What if there was a way to make your display more interactive for increased engagement and enhanced analytics?

Interactive Display Elements Increase Engagement

You can stick to the...

By Mike Weimar, 04 July 2013, 0 comments. Categories: Advertising, Advertising Technology, Branding, Campaigns, Commerce.

Is Social Media putting extra strain on marketers?

Where most of us think of social media as a way of easily reaching out to friends and family, for marketers, it’s a powerful tool for engaging new audiences. A report from marketing production services firm Charterhouse however, shows extra strain being put on departments.

In fact, two thirds of marketers agree that this new generation of marketing channels such as social media has created more work for their department.

Most of the pressure appears to be from increased expectation; due to the new reach...

By Ryan Daws, 02 July 2013, 0 comments. Categories: Advertising, Campaigns, Commerce, Social Media Marketing.

Guest blogging: Worth the risk?

Since Penguin 1.0 first exploded onto the scene last April, I think it’s fair to say that guest blogging has become the link building method of choice for many SEOs and online marketers in the industry. The process of creating (what should be unique) content and posting it on other people’s blog, guest blogging has two major benefits for any site; it helps to drive valuable traffic to the site and it also helps to up the number of links (and unique IP addresses) feeding back into the site.

Now, in...

By Amy Edwards, 01 July 2013, 0 comments. Categories: Branding, Commerce, Content Marketing, Organic Search, Search Marketing.

Looking to improve your commercial performance? Get FTSE 350 Social.

We can probably all think of times we’ve received great customer service; moments which stand-out, will be remembered, and walked away feeling our opinion matters, has influence, and has been dealt with to the best of a third party’s ability.

A new study by Sitecore, a leading web content and customer experience management software company, shows those companies which employ a “personal touch” perform better commercially.

The report looks into FTSE 350 companies and shows evidence of...

By Ryan Daws, 25 June 2013, 0 comments. Categories: Campaigns, Commerce, E-Commerce, Social Media Marketing.

Microsoft tries to gain back Windows 8 ad trust with Ad Pano

Nearly two months ago I’d written an article on our sister site DeveloperTech how Windows 8 developers were not being paid for their in-app advertisements, and how it was affecting their finances. Now Microsoft could be trying to restore trust and rival Apple’s “iAds” with Ad Pano.

The platform which enables this new interactive advertising is even reminiscent of the iAd platform, but available on any screen where...

By Ryan Daws, 24 June 2013, 0 comments. Categories: Advertising, Campaigns, Commerce, Gamification, Social Media Marketing.

Google Glass is “the next iPhone” says analyst, prime for marketing?

Wearable computing has taken headlines by storm recently; from wrist-based such as the Kickstarter-success Pebble, to those sitting on your nose like Google’s Glass. Amid concerns and “fashion” issues; many wondered whether these devices would take off, alongside privacy concerns.

Well it looks like it will, it looks like it will be big, and due to the popularity we’re left thinking how it could be great for some innovative marketing.

According to a new report by...

By Ryan Daws, 21 June 2013, 1 comment. Categories: Advertising, Commerce, Search Marketing.

Microsoft rewarding users for watching TV? Count me in!

From Microsoft’s initial introduction of the Xbox 360, the team wished to be the “360 [degree] entertainment hub for your home.”

This vision far succeeded where others fell short; taking a vast library of content services and mixing them with incredible games.

Alongside this version of the best-selling console came an “achievements” feature, the undisputed way of bragging to friends of your accomplishments and spurring them to do better.

For Xbox One, the next-generation, Xbox...

By Ryan Daws, 13 June 2013, 0 comments. Categories: Advertising, Campaigns, Commerce, Gamification, Video & Audio Marketing.