Four in five CMOs feel “underprepared” for big data explosion

IBM has released its Global C-Suite Study with some interesting findings – chief of which that 82% of CMOs are less than prepared for the huge amounts of data imminently at their fingertips.

The research, from Big Blue’s Institute for Business Value (IBV), also showed how chief marketing execs have barely made crawling progress with social media – 67% now feel underprepared for tackling social, compared with 68% in 2011.

Interestingly, the three primary challenges for CMOs in 2011 stay the...

By James Bourne, 24 March 2014, 0 comments. Categories: Branding, Commerce, Publishing.

The advantages of application integration for today’s email marketer

The buzzword, for some years, has been “integration” but what does that mean for email marketers?

You, the email marketer, have a powerful and important tool in your automated email marketing system. It’s sending emails out, recording statistical data, targeting specific segments with (hopefully) the right messages and turning more and more people into customers. That’s great, but what about the rest of the company.

What about the Sales Department and the colossal CRM system that is...

By Janis Rose, 31 January 2014, 0 comments. Categories: Commerce.

How to maximize your Pay Per Click ROI


Considered as one of the tactful marketing methods on the web, several companies are utilizing Pay Per Click to get better visitors and conversions. It is a cost effective orientation because you only disburse when someone clicks on your ads. Really, PPC campaigns will substantiate...

By Maciej Fita, 02 December 2013, 0 comments. Categories: Advertising, Campaigns, Commerce.

Taco Bell thinks “outside the bun” to create breakthrough innovation

Taco Bell Thinks “Outside the Bun” to Create Breakthrough Innovation

Back when I was in college, professors frowned upon the idea of borrowing the works of others and passing them off as your own (maybe they still do – I don’t know, I’m old).  They called it “cheating,” said it was “wrong” and “unethical.”  Not that I would know any of this first-hand, of course.


By Randy Giusto, 10 October 2013, 0 comments. Categories: Advertising Technology, Campaigns, Commerce.

Netflix alters its ‘Long Term View’ again as Hulu unveils BBC deal

The past couple of days have held a few interesting developments in TV consumption, with Netflix changing the wording of its company vision statement, and Hulu announcing a programme share deal with BBC North America.

The change to Netflix’s Long Term View wasn’t announced by the TV streaming provider, yet was picked up on by analysts who note a more confident approach to Netflix’s business operations in the statement.

“Over the coming decades and...

By James Bourne, 18 September 2013, 0 comments. Categories: Commerce, Video & Audio Marketing.

IBM launches Digital Marketing Network, aims to improve CMO performance

IBM has launched the Digital Marketing Network, a piece of software in the cloud which aims to improve CMO performance and give them real-time access to company data.

With a recent survey from the tech giant indicating that $83bn of sales globally slips through each year because of poor customer experience, this new offering, part of IBM’s Smarter Commerce initiative, will help to shore up some of these gaps.

Among the services offered include syndicated real-time analytics to the likes of Google...

By James Bourne, 13 September 2013, 0 comments. Categories: Advertising, Commerce, Data-driven marketing.

Microsoft changes digital marketing strategy for Windows and Surface

To say it’s been troubling times at Redmond over the past few months would be an understatement. Yet Microsoft will hope to turn things around, with the help of marketing agency Razorfish.

As reported by Ad Age Razorfish, which already covers digital consumer marketing for Xbox and Bing, will expand its portfolio to include Surface and Windows.

Amidst the various announcements made by Microsoft at its Gamescom keynote earlier today –...

By James Bourne, 20 August 2013, 0 comments. Categories: Advertising, Advertising Technology, Branding, Campaigns, Commerce.

How can marketers make their salespeople more successful?

In Daniel Pink’s new book, To Sell is Human, Pink talks about information asymmetry in the sales process. He points out that the reason people have historically distrusted salespeople is because salespeople had all the information and the buyer had none. That explains the popularity of the term caveat emptor (let the buyer beware).

Pink contends that we are now in the age of information symmetry.

In this age, the buyer and seller both have a balance of information. However, I contend that we are in a state of...

By Glenn Gow, 19 August 2013, 0 comments. Categories: Commerce.

15 best ways to promote your content effectively

15 Content Marketing Tips

There are those who stubbornly hold on to the view that if you generate great content then you do not need to work that hard to promote it. If this were true once when there wasn’t so much content online then it is certainly not true anymore. The harsh reality today is that the World Wide Web is full of great content that never gets seen.

You really do not have a choice but to very aggressively promote your content if you want it to reach a significant audience as you build up your website.

Here are 15 of the very best methods you can use to promote your content effectively.

1) The right keywords

The vast majority of people find the content they are looking for online using keywords. That means that nobody can ignore keyword research and hope to get away with it. While it is true that keyword research can be cumbersome and extremely time consuming the truth is that everything and anything you do to ensure that you have used the right popular keyword phrases on...

By Maciej Fita, 15 August 2013, 0 comments. Categories: Commerce, Social Media Marketing.