How millennials are buying into social commerce
Experts predict the value of social commerce is set to explode but inevitably it will be the millennial generation who will ignite the explosion.
Millennials are a generation that cannot be ignored since it is estimated that this market will have a combined purchasing power of $2.45 trillion worldwide by 2015, $30 billion of which will be in the US.
A new study from the University of Massachusetts Dartmouth suggests that buy buttons on social networks will be particularly powerful. Both Twitter and Facebook...