How millennials are buying into social commerce

Experts predict the value of social commerce is set to explode but inevitably it will be the millennial generation who will ignite the explosion.

Millennials are a generation that cannot be ignored since it is estimated that this market will have a combined purchasing power of $2.45 trillion worldwide by 2015, $30 billion of which will be in the US.

A new study from the University of Massachusetts Dartmouth suggests that buy buttons on social networks will be particularly powerful. Both Twitter and Facebook...

By Liz Morrell, 04 December 2014, 0 comments. Categories: Commerce, Mobile Marketing, S-Commerce, Social Media Marketing.

Avoid these seven cardinal sins of conversion at all costs

Getting traffic to your website is only half the battle, it is what you do with it once it is there that counts. If you are finding that you have a very high bounce rate and people are simply not interacting and converting on your site then you may be committing one of conversion’s cardinal sins.

1. Lust

This burning desire often occurs when there is a product that you simply cannot live without. Realistically this is what your conversion needs to be highlighting. This is the cardinal sin you need to be...

Argos rolls out digital receipts to nail down its single customer view

Consumers have been promised a paperless world for years and yet still happily accept paper receipts at checkout – stuffing them into a bag or wallet where they inevitably get lost or damaged. Yet digital, emailed receipts offer not only a better way for customers to manage their purchasing history, but also a more singular view for retailers of what, where and how their customers are shopping.

It is something Apple has been doing for some time but the news last week that Argos has become the first...

By Liz Morrell, 03 December 2014, 0 comments. Categories: Commerce, Customer Experience, E-Commerce, Personalised Marketing.

Asda and Starbucks prove mobile advertising can drive footfall as well as click-through rates

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Online and mobile advertising have traditionally focused on click-through rates and online traffic but, as retailers become more aware of the need to provide an omnichannel rather than single channel experience, that is changing. 

Mobile advertisers are realising that the fact that their customers are shopping both online and instore – and more importantly using their mobiles within the physical store environment – means that they can target advertising to drive...

Technology could speed up new product development

New product development (NPD) used to be a lengthy process that included prototypes, market research, focus groups, more market research and eventually – a good while later – the possibility of launch.

Social media as a marketing tool has already changed that to some degree and there are many examples of companies testing, measuring and gauging customer feedback on possible new ranges via channels such as Twitter and Facebook.

But a new tool announced this week promises to make the process even...

By Liz Morrell, 01 December 2014, 0 comments. Categories: Advertising, Branding, Commerce, E-Commerce.

Counting the cost of Black Friday as crowds swarm retailers

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So Black Friday is upon us and the marketing hype has done its job it seems as even before 6am this morning there were reports of crazed scuffles for bargains and retail websites crashing under the strain. 

But the real question has to be what will the true cost of Black Friday be? Everyone loves a bargain, especially before Christmas when you can make the excuse that you are buying presents. Of course whether Aunt Maude actually wanted a 40-inch television is another matter....

By Liz Morrell, 28 November 2014, 0 comments. Categories: Advertising, Campaigns, Commerce, E-Commerce, M-Commerce, S-Commerce, Social Media Marketing.

Inbound marketing is your route to knowing customers

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Knowing your customers inside out in today’s marketing world is not only more of a possibility than ever before but more vital too. New research shows that marketers in the UK lead their way in this but shows that businesses still are not doing enough to embrace the inbound marketing opportunities that are available to them.

The survey, undertaken by Oracle Marketing Cloud and Forrester Research and released today, finds that of 523 marketing decision makers across a range of...

By Liz Morrell, 28 November 2014, 0 comments. Categories: Advertising, Campaigns, Commerce, Customer Experience, E-Commerce, Personalised Marketing.

Financial sector reaping the rewards of mobile content

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For finance customers the move to mobile has been hugely beneficial – allowing customers to manage investments, personal banking, payments and account transfers on the go.

The fact that the trend shows little sign of abating – with new technologies such as mobile wallet and proximity payments becoming increasingly important - is a marketing technologists dream since users are engaging more heavily than ever with finance content on mobile.

A new report published this...

By Liz Morrell, 27 November 2014, 0 comments. Categories: Commerce, Content Marketing, M-Commerce, Social Media Marketing.

Customer loyalty: Why you should focus on the people

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Despite years of marketing research and advanced analytical solutions, the key focus needs to remain on people when examining issues of customer loyalty. Designing customer-loyalty solutions without a strong emphasis on the human aspects of your client relationships is probably misguided.

Why strengthen customer loyalty?

Marketers have a clear understanding of the rationale behind brands seeking to increase their clientele’s loyalty; it results in increased brand equity and allows firms to...

By Warren Smith, 25 November 2014, 0 comments. Categories: Commerce, CRM, Customer Experience, E-Commerce, Personalised Marketing.

Digital commerce has impulse buying on the ropes

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Modern shoppers are making more stops than ever before on their route to purchase, with Rakuten Attribution reporting that visits to the same store prior to a conversion have tripled in the last four years.

Rakuten Attribution’s Measuring the Modern Shopper white paper found that consumers make nine and a half visits to a retailer’s site before deciding to buy, rising from three and a half in January 2010.

The study reinforced a survey from professional services company...

By Simon Holland, 25 November 2014, 0 comments. Categories: Attribution, Commerce, Data-driven marketing, E-Commerce, M-Commerce.