The continuing failure of the mobile media channel
Somebody told me five years ago that “this is the year of mobile or if not this year it will be next year – maybe”.
As a person on the go I like mobile, but to me the mobile media of today is like most other trending, shape-shifting and emerging media, a single legged stool. Interesting to look at and discuss, but tough to actually use.
I wonder if mobile, when looked at as a single-source media (and maybe only partially mobile – it all depends on how...