Poor digital experiences lead to lost customers, research suggests
A poor digital experience is losing customers for businesses that fail to invest, according to research from Actual Experience.
With digital content now key in terms of digital marketing strategies a failure to deliver such content in a quality manner will lose customers. Actual Experience’s report shows that nearly 80% of business leaders have admitted switching to a competitor and aborting shopping online because of a poor digital experience.
Customer churn is seen as the number one fallout for more...