Where does social commerce go after 2014?


2014 felt like the movie Groundhog Day. Wake up to the sounds of the song, I Got You Babe (or, in this case, Pharrell’s just-as-incessant ‘Happy’), then open your news provider of choice to read about yet another social network launching a ‘Buy’ button.

Pinterest in January, Facebook in July, Twitter in September - frankly, it was a surprise not to see WhatsApp reinvented as a social assistant that reads your texts, hacks your bank details, then buys...

Social business predictions show big change for marketing tech


Companies face a number of challenges in their social transformation over the next few years. However, a new report from IDC reveals the ten factors it feels will influence decision making around social business. Many of which involve the evolution of marketing technology.

In IDC FutureScape: Worldwide Social Business Transformation 2015 predictions, the report’s authors say that business leaders should be making such decisions within the next two to four years if they...

By Liz Morrell, 22 December 2014, 0 comments. Categories: Advertising, Advertising Technology, Commerce, S-Commerce, Social Media Marketing.

Google gives Adwords an omni-channel injection


Search company Google has announced that it will soon be rolling out AdWords improvements to better measure in-store visits in the Estimated Total Conversions (ETC) tool.

In an effort to assist marketers with targeting the increasingly complex paths to purchase that consumers take, Google is letting advertisers link AdWords with My Business to get more insights on search campaigns.

When announcing the new AdWords feature on its blog, Google explained how brick and mortar still had a...

What will be the big trends for data-driven marketing in 2015?


In 2014 online retail sales in the UK rose by 15.8% in 2014 (fetching a healthy £45 billion ). In 2015 this figure is expected to grow even further, increasing a burgeoning part of the UK’s economic recovery.

This rise in sales is not just due to global economic factors technology advances in data-driven marketing, mobile and in-store technology have truly transformed online storefronts and the local high-street.

2014 was certainly the year when multi-channel,...

China’s digital media companies reeling in their US rivals

Picture credit: iStockphoto

US-based digital media companies are being caught by their Asian counterparts as more evidence of China’s high growth emerges in the latest Digital Media Index from research firm Strategy Analytics.

While there is unlikely to be a seismic shift in online media spend from west to east anytime soon, there is a feeling of inevitability about China’s emergence as an digital media superpower.

With Baidu and Tencent, Strategy Analytics reports that China boasts two of the six...

By Simon Holland, 09 December 2014, 0 comments. Categories: Advertising, Advertising Technology, Commerce, E-Commerce, M-Commerce.

Educating consumers about Apple Pay will benefit marketers

Apple Pay is still a baby that is barely weeks old and still available only in the US, but its potential as yet another way of helping marketers reach consumers in bricks and mortar stores is huge.

Add in the possibilities to also link the payment functionality with Apple’s advertising platform iAd to enable consumers to buy products seen in mobile ads and the potential is great still.

So how is actual take-up faring? As yet another payment option for customers – where many have already tried...

By Liz Morrell, 08 December 2014, 0 comments. Categories: Commerce, M-Commerce, Mobile Marketing.

Insufficient marketing talent for UK job vacancies as salary increases falter

Marketers have their pick of the litter when it comes to job vacancies in the UK, according to the latest document examining salary and recruiting trends to come out of recruitment company Hays.

By polling close to 500 marketing professionals and marketing businesses across the UK, Hays found that 82% of employers expected to encounter a shortage of suitable candidates when recruiting for a position.

It is likely marketing businesses are encountering problems because of the marginal 1.8% average salary...

By Simon Holland, 05 December 2014, 0 comments. Categories: Advertising, Commerce, Customer Experience, E-Commerce.

How millennials are buying into social commerce

Experts predict the value of social commerce is set to explode but inevitably it will be the millennial generation who will ignite the explosion.

Millennials are a generation that cannot be ignored since it is estimated that this market will have a combined purchasing power of $2.45 trillion worldwide by 2015, $30 billion of which will be in the US.

A new study from the University of Massachusetts Dartmouth suggests that buy buttons on social networks will be particularly powerful. Both Twitter and Facebook...

By Liz Morrell, 04 December 2014, 0 comments. Categories: Commerce, Mobile Marketing, S-Commerce, Social Media Marketing.

Avoid these seven cardinal sins of conversion at all costs

Getting traffic to your website is only half the battle, it is what you do with it once it is there that counts. If you are finding that you have a very high bounce rate and people are simply not interacting and converting on your site then you may be committing one of conversion’s cardinal sins.

1. Lust

This burning desire often occurs when there is a product that you simply cannot live without. Realistically this is what your conversion needs to be highlighting. This is the cardinal sin you need to be...

Argos rolls out digital receipts to nail down its single customer view

Consumers have been promised a paperless world for years and yet still happily accept paper receipts at checkout – stuffing them into a bag or wallet where they inevitably get lost or damaged. Yet digital, emailed receipts offer not only a better way for customers to manage their purchasing history, but also a more singular view for retailers of what, where and how their customers are shopping.

It is something Apple has been doing for some time but the news last week that Argos has become the first...

By Liz Morrell, 03 December 2014, 0 comments. Categories: Commerce, Customer Experience, E-Commerce, Personalised Marketing.