A quarter of Brits plan to sign up to more subscription services

Netflix on a tablet.

24% of UK consumers plan to sign up for more subscription services, according to a survey conducted by Recurly, a subscription management and billing platform.

The study also revealed that consumers are more loyal (59%) and tend to spend more money (45%) with brands and businesses they subscribe to.

Conducted this year, the survey of more than 2,000 consumers highlights that most (93%) spend up to £150 per month on subscriptions, and are now more willing to spend their...

Faltering consumer confidence sees expectations around spending plummet

A pile of £20 notes.

Almost a quarter (24%) of consumers plan to spend less across six key sectors: travel, luxury, retail, automotive, technology and financial services.

This is according to new research from RAPP and Code (part of Omnicom Precision Marketing Group). Two years of a global pandemic, economic uncertainty and now macro-level global events have unsurprisingly caused consumer behaviour to constantly shift, making it hard for brands to keep up. Now as confidence hits rock bottom, brands...

CHILI publish raises €10 million to help firms scale on-brand graphic production

A bundle of red chilli peppers.

CHILI publish, a creative automation software specialist, has raised €10 million to accelerate solution and community development, attract new talent, and boost the company's go-to-market and sales operations in Europe and the US.

The cash injection was led by Connected Capital with participation from existing investors Group MC, Pamica and PMV.

CHILI publisher is a cloud-based Creative Automation platform that enables brands and agencies to create, edit, and share...

43% of Brits ditch online checkouts at the last minute in favour of Amazon

A supermarket checkout.

14% of consumers browse online stores every day without any intention to buy anything at all, according to a study by Ve Global.

In addition, the tech ecommerce specialist's report, in which 2,000 British consumers were questioned, reveal that while in the early stages of the research process, 37% of consumers are adding items to their basket to save them for later, not necessarily to purchase.

The report shows that the missed sales opportunity for retailers lies in the...

NICE and Google Cloud partner on digital conversations and self-service experiences

self service checkouts

NICE, a provider of enterprise software solutions, has collaborated with Google Cloud to address the growing demand for more effective and automated customer self-service systems that integrate with traditional contact centres. 

NICE is integrating its cloud-based, AI-powered CXone customer experience platform – used by 85 of the Fortune 100 companies – with Google Cloud Contact Center Artificial Intelligence (CCAI), a group of APIs that bring the best of Google AI to contact...

How M&S increased engagement and achieved listings consistency with 1,063 stores

Marks & Spencer's St Helens store.

Marks & Spencer (M&S) is a leading British retailer bringing quality, great value food, clothing and homeware to millions of customers across the UK and around the world, from everyday style on M&S.com, to the very best prawn sandwiches at convenience M&S Simply Food locations.

The problem:

M&S continued to serve its customers throughout lockdown and strived to find new ways to help them shop with confidence and find the information they need online...

How Perrys Motor Sales made 559 sales with £5,000 outlay

A Perrys car showroom.

As an award-winning national dealer group – that offers new and used vehicles from brands including Vauxhall, Peugeot, Citroen and Ford – Perrys Motor Sales engages with hundreds of customers on a daily basis to find a car that’s tailored to their needs. With more than 5,000 employees, Perrys operates from over 50 showrooms nationwide.

The problem:

Perrys’ internal processes were struggling to keep up with its ongoing growth. Its marketing department was still...

B2C e-commerce leaders are fast-tracking social commerce initiatives

Spocial media apps on a smartphone

Social commerce has become a strategic imperative for brands seeking to expand revenue and capture new audiences as competition for next-gen consumers grows at a staggering rate across the retail and direct-to-consumer markets. 

This is according to a study commissioned by customer experience platform Emplifi, which uncovered insights from more than 220 global enterprise ecommerce leaders on social commerce strategies, early trials, and planned areas of...

72% of shoppers more likely to return to brands with strong online communities

A woman with a latptop and bank card.

Almost three-quarters (72%) of the consumers are more likely to return to a brand that creates a strong online community, 

This is according to a study by Amity, a tech platform that powers in-app social experiences, which highlights the importance of brands creating online communities to engage with their customers.

The research also found that almost two-thirds (63%) admit they are more likely to buy from a brand that leverages engaging social features on its...

Aimee Costello, Localistico: Local marketing, post-COVID retail and going digital

A shop sign that says 'local'.

Could you tell us a little bit about Localistico and what it does?

Localistico is a local marketing SAS provider. So, essentially, any kind of company that has a physical location, we help them to market that physical location to their customers. We help them to manage digital representations of those physical locations. 

So if you went to a new city and you want to find a coffee shop, what you normally do is just pick the phone up and Google ‘coffee shop near...