EBay accuses Amazon of poaching third-party sellers for its Marketplace

In a clash of the e-commerce titans, online auction platform eBay has accused Amazon of poaching sellers through its internal messaging system.

Calling the alleged scheme “unlawful” in a statement, the platform has issued a cease and desist letter and cautioned that it would take “appropriate steps” to protect itself from the activity.

According to a report by the Wall Street Journal, eBay began to take action after discovering that more than 50 Amazon sales representatives had sent...

By Mark Jones, 04 October 2018, 0 comments. Categories: Advertising, Commerce, E-Commerce.

E-commerce sites focused on returns visits ‘thundering ahead’ of competitors

Getting a customer to your site once is a small feat, but if you want to survive in today’s crowded world of e-commerce, return visits should be your top priority.

A global study of 250m e-commerce websites and €500m (£444m) in online revenue by Wolfgang Digital demonstrates the importance of this in a market where conversion rates stand at a razor-thin average of just 1.8%.

The headline is high return visits lead to higher...

By Mark Jones, 28 September 2018, 0 comments. Categories: Commerce, Customer Experience, E-Commerce.

Why brands are going wild for Amazon advertising

It’s pretty clear that Amazon is on a monumental roll. The company’s growth is staggering, showing a 39% year over year increase in net sales, a 12x jump in earnings per share (EPS), and over 100m Prime subscribers globally in Q2 2018. There simply isn’t another e-commerce company with the same market presence and influence over the customer journey.

A hub for lower-funnel customer demand

By Brian Finnerty, 26 September 2018, 0 comments. Categories: Commerce, E-Commerce.

#DMWF Europe: 10 tips from TomTom on thought leadership strategies

Think of TomTom and you’ll probably think navigation systems but, according to Nicoleta Anton, that sole association is hampering its lesser known work with autonomous vehicles and smart transportation. The company’s global content marketing specialist, Anton has turned to content marketing - more specifically, thought leadership - in order to promote TomTom’s growing authority with emerging technology.

Defined as “a type of content marketing where you tap into the talent, experience and...

By Mark Jones, 19 September 2018, 0 comments. Categories: Commerce, Content Marketing.

Google bought data on two-billion Mastercard users for offline retail tracking

Google has made no secret of efforts to bridge the world of online marketing and highstreet sales. It has the tech and dominance in droves, and bricks-and-mortar sales still account for over 80% of commerce - you can’t knock the logic.

In recent tweaks to its Shopping ads, the search giant even said it was making it possible for advertisers to...

By Mark Jones, 04 September 2018, 0 comments. Categories: Advertising Technology, Commerce, Paid Search.

82% of consumers have made purchases as result of content marketing

The time and skill needed, coupled with a lack of immediate results, means content marketing can often be treated as an afterthought in the composition of a wider digital marketing strategy.

New findings from B2B research, ratings and review company Clutch, however, reveal that 82% of people admit to having purchased a product or service from a company a result of consuming content.

While, at best, content is driving sales and, at least, it’s...

By , 24 August 2018, 0 comments. Categories: Commerce, Content Marketing, Customer Experience.

What does good personalisation look like to the consumer?

Creating personalised shopping experiences has long been a priority for retailers.

‘Personalisation’ started out as the in-store sales assistant who could instantly infer basic information about their customers – gender, age, etc – as well as learn about their preferences and offer them advice throughout the browsing and buying journey.

As customers complemented – or replaced – in-store with online experiences, retailers sought ways to replicate this one-to-one approach,...

By Meyar Sheik, 15 August 2018, 0 comments. Categories: Commerce, Customer Experience, E-Commerce, Personalised Marketing.

E-commerce giant Alibaba makes $1.43bn bid for digital OOH ad tech

Chinese e-commerce giant Alibaba Group has made a $1.43bn (£1.09bn) bid for a 6.62% share of Focus Media, a Shanghai-based specialist in digital out-of-home (OOH) advertising.

Focus Media’s digital advertising screens can be seen on the street, subways and in elevators across 300 Chinese cities, reaching 200 million “middle class” consumers, according to Alibaba’s own news outlet Alizila.

The investment is part of the company’s wider ‘New Retail’ strategy, which looks to...

By Mark Jones, 19 July 2018, 0 comments. Categories: Advertising Technology, Commerce, E-Commerce.

UK’s most martech-driven SME exporters most optimistic about Brexit

With an increasingly uncertain Brexit emerging, UK SME (small and medium-sized enterprise) exporters with a “progressive” and data-driven mindset are most confident about future business success.

A study by marketing agency Croud on 100 leaders of exporting SMEs, including companies such as UNiDAYS, Monty Bojangles and Kit for Kids, looked to shed light on the biggest challenges and opportunities smaller companies expect to face in the run-up to, and after, Brexit.

With all businesses in the...

By Mark Jones, 10 July 2018, 0 comments. Categories: Advertising Technology, Commerce, Data-driven marketing, E-Commerce.

Google announces Shopping tweaks to drive ‘brick and mortar’ sales for retailers

Google has announced a string of new updates to its Google Shopping platform, aimed at attracting online customers to retailer’s offline ‘brick and mortar’ stalls.

Announced at Search Marketing Expo Advanced (SMX Advanced) yesterday (June 12), the search giant claims despite the massive growth of e-commerce driven by the likes of Amazon, when customers want an item right away, 80% will head to the high...

By Mark Jones, 14 June 2018, 0 comments. Categories: Commerce, E-Commerce, Paid Search, Search Marketing.