47% of UK businesses are embarrassed by their website

Website design sketches.

UK companies are losing a considerable sum of money each year due to poor website experience despite spending a substantial amount on marketing technology.

This is according to research by Storyblok, a content management system (CMS) category leader that empowers both developers and content teams to create better content experiences across all digital channels

500 business leaders at mid-sized e-commerce companies in the US and Europe were asked a range of questions...

88% of agencies urge new digital channel adoption to drive ROI and growth in 2023

A plant growing in a glass full of coins.

Most UK media agency professionals (57%) are confident brands can drive growth with the right strategy. This boils down to one key recommendation: investment in emerging media. 88% agree their clients should be exploring new digital channels in 2023.

This was one of the conclusions from a study titled The Advertiser’s Guide to New and Emerging Channels in 2023 conducted by commerce media company Criteo.

The study of more than 800 senior media agency professionals...

83% of marketers to prioritise investments in operational efficiency and hiring in 2023 

Someone taking a dollar out of a wallet.

Emplifi, a unified customer experience platform, today released a commissioned study conducted by Forrester Consulting on behalf of Emplifi, uncovering insights from 154 North American CMOs, marketing VPs, and directors responsible for CX, marketing strategy, paid media, or social media marketing.

The “Social Marketing Leaders Are In Critical Need Of Integrated Data And Agile Technology” study found that changing customer demands, macroeconomic pressures, and the need for an...

Creating a recession-proof marketing strategy 

Someone taking a dollar out of a wallet.

Rob Freedman, head of growth marketing at Zuper, shares three surefire marketing strategies that can help withstand today’s recessionary environment.

Well-known advertising executive Bruce Barton famously said: “In good times people want to advertise; in bad times, they have to.” 

If marketers have learned anything over the past two plus years, it is that competition is growing, inflation is climbing, and consumers are spending more time online than ever...

60% of SMB’s 2023 marketing budgets to be slashed or remain static

A pile of £20 notes.

New data from unified customer platform Klaviyo has revealed that UK SMBs will be focusing on acquisition, despite cuts to budgets.

67% of UK SMB’s main priority will be to acquire new customers in 2023*, despite the cost of acquiring being up to five times more expensive than retaining existing customers. 

However, with almost 60% of respondents reporting their marketing budgets will remain static or be slashed or marketing budgets being cut or remaining static...

The metaverse will change the way we interact with brands

A cartoon of a women enjoying the metaverse.

Dave Flanagan, chief product officer at Sitecore, explains how the metaverse will change the way we are going to interact with the brands we know and love.

Fashion and retail brands are already taking impressive steps into the metaverse and creating genuinely exciting experiences for their fans. Gucci has developed virtual clothes and accessories for digital avatars, while ‘Nikeland’, a store in the metaverse, has welcomed over 7 million people to date.

Though the...

Marketers face huge budget cuts and drops in customer loyalty

74% of CMOs have either seen, or are facing, cuts to their marketing budgets. 

This is according to new data from customer engagement Platform SALESmanago, which surveyed 250 CMOs in the UK to discover whether marketing needs to take a leaner approach as we head into recession. 

The findings revealed that despite what we have learned in previous recessions, 40% of respondents said they still struggle to prove the ROI of marketing to the CEO and moreover, 63% think...

87% of marketers say their work provides greater value now than a year ago

A stack of coins.

Salesforce has released the eighth edition of the State of Marketing report. Drawing from a survey of 6,000 marketers across 35 countries and an analysis of trillions of outbound marketing messages sent using the Salesforce platform, the report explores how marketers are:

working to meet customers’ digital-first expectations doing more with less in the face of macroeconomic uncertainty adapting to new privacy regulations while still delivering exceptional customer...

Investing in apps remain top priority for CMOs

More than half (53%) of businesses without an app plan to launch one in the next 12 months, according to a new survey of 101 UK CMOs.

The growth of the app market continues to go from strength to strength with more than seven million apps now available across iOS and Android. In fact, the research found that almost half (48%) of businesses currently have an app.

The survey, from digital marketing consultants ConsultMyApp, questioned 101 CMOs of businesses with more than...

B2B marketing leaders optimistic about marketing strategies despite economic uncertainty

Despite around half of B2B marketing leaders globally saying their budgets have been impacted in some way due to current economic conditions, the majority (76%) remain optimistic about their marketing strategy over the next six months.

This is according to a new study from LinkedIn, the world's largest professional network and leading B2B advertising platform.

The global B2B Marketer Sentiment study, which surveyed 1,700+ B2B marketing leaders from across the world,...