Why case study creation shouldn't be a teeth-pulling exercise

(c)iStock.com/PeopleImages

Reviews, evidence, references. People increasingly expect to do business based on trustworthy proof of prior success.

So why do so many professional services organisations and marketers struggle to produce compelling, timely case studies?

It doesn’t matter whether you call them case studies, client stories or credentials, it all looks easy on paper.

In an ideal scenario, you deliver some great work. You write up the challenge, how you solved it and the positive impact that you...

By Sarah Dillingham, 19 July 2016, 0 comments. Categories: Best Practice, Case Studies.

Theresa May is first 'ordinary' member of The Marketors to be made PM

(c)iStock.com/oversnap

Unless you've been hiding under a rock - or not in the UK - you'll have heard that Theresa May has now stepped into the role of Prime Minister at Number 10. 

But what you may not have known is that Prime Minister May is a liveryman of the Worshipful Company of Marketors. According to the City livery company that promotes marketing as a force for good, the Rt Hon Theresa May MP (her proper title) has been a member for the past 17 years.

Other Prime Ministers - such as Sir Winston Churchill...

By Rachael Power, 14 July 2016, 0 comments. Categories: Case Studies.

Software startup takes aim at marketing case study problem

(c)iStock.com/pixdeluxe

All marketers love a good case study, it's a simple fact. Why? Because there's no more powerful way of getting the word of a brand across than its own customers. 

This is the simple reason influencer marketing and consumer reviews are really taking off these days, but there's no underestimating the power of a good old fashioned case study.

One new tool on the market to help businesses and brands build client and customer stories

By Rachael Power, 01 July 2016, 0 comments. Categories: Case Studies.

What Bernie Sanders' presidential campaign can teach us about email marketing

(c)iStock.com/Bastian Slabbers

Bernie Sanders’ election campaign team is pulling off a rather original email on-boarding strategy. The way his team used email at the start of his ongoing presidential candidate race proved to be unsuccessful, when asking volunteers to make phone calls to gather support for Bernie. We’ll call this a ‘big request’ for the sake of this article

But when Bernie's team of volunteers were asked instead for a 'small request', which was to gather at a local...

By William Astout, 17 May 2016, 0 comments. Categories: Case Studies, Email marketing.

Why marketers need to up their investment in YouTube for better ROI

(c)iStock.com/TARIK KIZILKAYA

Marketers need to make more use of online video resources such as YouTube, whose ROI is rising compared to TV, according to new research.

In a meta analysis of 56 case studies across eight countries it was found that YouTube delivered a higher return on investment than TV in more than three-quarters (77%) of cases. The research was carried out with a range of partners that included BrandScience, Data2Decisions, GfK, Kantar Worldpanel, MarketingScan and MarketShare.

Lucien van der...

By Liz Morrell, 21 April 2016, 0 comments. Categories: Advertising, Case Studies, Video & Audio Marketing.

Zizzi embraces gamification for latest branding initiative

(c)iStock.com/DavidCallan

Italian restaurant chain Zizzi has embraced the concept of gamification for the second year running to deliver a new loyalty and promotional campaign that allowed customers to compete for food and holiday prizes and the chain to radically increase its marketing database. The campaign attracted 22,000 new customer names to the brand.

Zizzi ran an eight-week online board game promotion in association with 3radical Voco, which users could access through a mobile optimised website and on...

By Liz Morrell, 14 April 2016, 0 comments. Categories: Branding, Case Studies, Gamification, Social Media Marketing.

Lessons for brands at MWC16: Creating compelling, tech-driven experiences

Picture credit: Jack Morton

Mobile World Congress (MWC) can be a strange and inhospitable environment for the uninitiated, with its cavernous aircraft hangers, huge crowds, and endless aisles of things to see. It’s also a huge challenge for the companies that attend: everyone is competing for attention, and there’s only so much of it to go around. 

For brands, the secret of success is to resist the temptation to just talk about their products, and to instead seize the opportunity to...

By Lewis Robbins, 17 March 2016, 0 comments. Categories: Advertising Technology, Best Practice, Branding, Case Studies.

How beacon technology is transforming transit from captive to captivated customers

(c)iStock.com/MACIEJ NOSKOWSKI

In the ‘mad men’ days of marketing and advertising, you would typically reach the traveller through billboards, press or television ads placed at very strategic locations or times - outdoor billboards featuring warm and exotic holidays to Marrakech or Turkey tactically placed near snow-covered airports in Glasgow.

The fundamental concept of marketing – to be where your customers are – still applies, but the difference today is the access to data and...

By Amer Hasan, 02 March 2016, 0 comments. Categories: Advertising, Advertising Technology, Case Studies.

Why collaboration is at the heart of any brand success

(c)iStock.com/Izabela Habur

We have been doing a lot of thinking recently at Platform. With the move to our new offices in the heart of the South Lanes in Brighton has come the opportunity to think differently, to do differently and to draw the lines around how we want to work, what works for us and what good looks like for us.

As part of the move, we have had to drill down into what makes our brand, our team and our work successful; in other words, our point of difference from our competitors and how we give...

By Krishna Money, 24 February 2016, 0 comments. Categories: Branding, Case Studies.

Why driving content performance means working all the angles

(c)iStock.com/supergenijilac

Retail is changing fast, driven by channel convergence and rapidly evolving consumer behaviour, and social and mobile in particular are putting a focus on content.  Not catalogue or product content, but engaging content experiences - editorial, user generated, social and so on.  This is the content that digitally connected consumers seek out and share – and, as a consequence, it’s also content that can have a dramatic impact on sales and brand...

By James Brooke, 16 February 2016, 0 comments. Categories: Branding, Case Studies, Content Marketing.