Volvo launches short film series on Sky Atlantic
(c)Volvo Cars UK
We all know TV ads are a common kind of marketing for high-end car companies, but Volvo has taken it one step further with its very own series of three short films.
Human Made Stories premiered on Sky Atlantic this month to mark Volvo's new 90 series range of cars. It focuses around "people who do things differently, challenge conventions and create their own path," such as:
- Oliver Armitage, an innovative engineer whose lifelong pursuit is making human and machine work together seamlessly. Along with his team from Cambridge, Oliver works with...