Today’s ‘always on’ consumer expects a travel experience that delivers a hyper-personalised package of products and services.

This is challenging the highly competitive travel industry to discover new ways to gain attention and sell their services.

Travel companies must deeply understand consumer preferences and adapt their offers to individual needs. Personalised suggestions, pricing and exclusive offers are extremely valued and can be a key competitive advantage for travel companies.

The...

The taxi industry is the perfect example of a traditional business that has been affected so dramatically by technology that the landscape is almost unrecognisable when compared to five years ago.

The customer journey has transformed from calling a local firm in advance, or hailing a black cab, to accessing a taxi with quick click of a button on a mobile. The taxi industry is now a whirlwind of fast-moving rideshare start-ups, posing fierce competition for the more established firms that are facing...

Its pretty safe to say that Twitter had a terrible day on 27 July.

The social media platform has been struggling to monetise its users and its products for some time now. But the one saving grace was that the number of users was continuing to grow.

Twitter’s last report provided news that its monthly active users had grown faster than expectations. In contrast, this quarters figures show that that grow has stopped and the company’s advertising businesses is stalling.

The number of monthly active...

Every person with a job in particular sector has to ask themselves two fundamental questions:

Is the best way to progress to switch jobs every year or two or to stay in one place and try to work your way up?

And;

If you aren’t happy with your current working environment or role, should you try to change it or leave to try your luck in another role?

Much has been made of the fact that a significant proportion of millennials seem to have a different view of the correct answers to these questions then...

All types of transportation services, whether trucking, public transport, aircraft, charter & shuttle bus services, railroads or shipping, and the warehouses that support them, are drowning in paperwork.

Paper forms such as vehicle and equipment inspections, delivery confirmations, mileage tracking, safety inspections, and so much more, are a part of a logistics company’s work.

If an organisation is using paper, it's costing them hundreds of hours of unnecessary work every year.

That’s why...

We’re a far cry from the Mad Men era. Back then, many marketers won business based on who they knew, rather than what they knew, and the big idea was all that really mattered.

In the 1950’s, agencies sold a very different proposition. They held the keys to unlocking television, the most powerful medium available.

Today, with so many effective channels to communicate through, and brands bringing talent in-house, agencies are battling to show their value.

There’s a lack of certainty about the...

Established in 2007, KeyFleet has grown to become a renowned provider of vehicle-related services for customers ranging from individual members of the public through to large corporations.

But it’s not just our target audiences that differ.

The more transactional leasing side of our business, whilst consultative, is largely price driven. Our B2B and B2C comms are typically sales-led.

we’re handling everything from service and maintenance scheduling to the preparation of fleet usage policies, DVLA licence...

From segmentation and targeting to customer community confirmation

Traditionally, marketing always starts with segmentation—a practice of dividing the market into homogenous groups based on their geographic, demographic, psychographic, and behavioral profiles. Segmentation is typically followed by targeting—a practice of selecting one or more segments that a brand is committed to pursue based on their attractiveness and fit with the brand. Segmentation and targeting are both fundamental aspects of a brand’s...

(c)iStock.com/Sasa Nikolic

It has been a bunfight between these two tech behemoths over the past few years, but now Google has replaced Apple as the world’s most valuable brand with a value of $109.5 billion (£83.8bn), according to a new report from Brand Finance.

The report, the annual Global 500, also evaluates a variety of factors, from marketing investment, to familiarity, to corporate reputation, to work out the most ‘powerful’ brand beyond brass tacks, ranking Lego as the...

(c)iStock.com/SrdjanPav

“Beauty is not an exclusive club—there are no unattractive women, just some that don’t know they can be beautiful. They don’t understand the power of makeup and how it can transform their outer beauty, but also their inner confidence.” Charlotte Tilbury for Byrdie.

Charlotte Tilbury aims to make "every woman the most beautiful version...