Millennial marketers see the value of job-switching

Every person with a job in particular sector has to ask themselves two fundamental questions:

Is the best way to progress to switch jobs every year or two or to stay in one place and try to work your way up?

And;

If you aren’t happy with your current working environment or role, should you try to change it or leave to try your luck in another role?

Much has been made of the fact that a significant proportion of millennials seem to have a different view of the correct answers to these questions then...

By Colm Hebblethwaite, 15 June 2017, 0 comments. Categories: Case Studies.

Mobilising and managing supply chains on the Go

All types of transportation services, whether trucking, public transport, aircraft, charter & shuttle bus services, railroads or shipping, and the warehouses that support them, are drowning in paperwork.

Paper forms such as vehicle and equipment inspections, delivery confirmations, mileage tracking, safety inspections, and so much more, are a part of a logistics company’s work.

If an organisation is using paper, it's costing them hundreds of hours of unnecessary work every year.

That’s why...

By Paul Swaddle, 26 May 2017, 0 comments. Categories: Automation, Case Studies.

Collaboration, creativity, and chemistry: 3 tips for successful agency pitches

We’re a far cry from the Mad Men era. Back then, many marketers won business based on who they knew, rather than what they knew, and the big idea was all that really mattered.

In the 1950’s, agencies sold a very different proposition. They held the keys to unlocking television, the most powerful medium available.

Today, with so many effective channels to communicate through, and brands bringing talent in-house, agencies are battling to show their value.

There’s a lack of certainty about the...

By Spencer Waldron, 08 May 2017, 0 comments. Categories: Case Studies.

Case study: Keyfleet utilise automation for conversion of cold data

Established in 2007, KeyFleet has grown to become a renowned provider of vehicle-related services for customers ranging from individual members of the public through to large corporations.

But it’s not just our target audiences that differ.

The more transactional leasing side of our business, whilst consultative, is largely price driven. Our B2B and B2C comms are typically sales-led.

we’re handling everything from service and maintenance scheduling to the preparation of fleet usage policies, DVLA licence...

By Marc McLoughlin, 26 April 2017, 0 comments. Categories: Case Studies.

Marketing 4.0 in the digital economy: Moving from traditional to digital marketing

From segmentation and targeting to customer community confirmation

Traditionally, marketing always starts with segmentation—a practice of dividing the market into homogenous groups based on their geographic, demographic, psychographic, and behavioral profiles. Segmentation is typically followed by targeting—a practice of selecting one or more segments that a brand is committed to pursue based on their attractiveness and fit with the brand. Segmentation and targeting are both fundamental aspects of a brand’s...

Google replaces Apple as world’s most valuable brand with Lego most ‘powerful’

(c)iStock.com/Sasa Nikolic

It has been a bunfight between these two tech behemoths over the past few years, but now Google has replaced Apple as the world’s most valuable brand with a value of $109.5 billion (£83.8bn), according to a new report from Brand Finance.

The report, the annual Global 500, also evaluates a variety of factors, from marketing investment, to familiarity, to corporate reputation, to work out the most ‘powerful’ brand beyond brass tacks, ranking Lego as the...

By James Bourne, 02 February 2017, 0 comments. Categories: Branding, Case Studies.

How Charlotte Tilbury listened to customer feedback to transform customer service

(c)iStock.com/SrdjanPav

“Beauty is not an exclusive club—there are no unattractive women, just some that don’t know they can be beautiful. They don’t understand the power of makeup and how it can transform their outer beauty, but also their inner confidence.” Charlotte Tilbury for Byrdie.

Charlotte Tilbury aims to make "every woman the most beautiful version...

By Matt Eames, 13 January 2017, 0 comments. Categories: Branding, Case Studies, Customer Experience.

Case study: Health brand Plenish's PRO marketing campaign

When devising our marketing campaigns for the year, we ensure that initiatives genuinely support our consumers and are realistic to incorporate in everyday life, while simultaneously aligning with the brand personality.

A key value of Plenish is being proactive and as a business we need to ensure that we are living and breathing this mantra, while demonstrating our category expertise to our audience.

In September, we launched a PRO Campaign, encouraging consumers to finish 2016 strong and perform at the top...

By Kara Rosen, 22 December 2016, 0 comments. Categories: Case Studies.

How to avoid brand fatigue and stay relevant

(c)iStock.com/Scar1984

The relationship between your brand and the customer is susceptible to change. Loyalty is short lived and customers are easily distracted. Unless you keep up with the market’s ever-changing needs and habits, something better will come along and your brand will, inevitably, get dumped.

Where once your brand inspired fond feelings and thrilled its customers, brand fatigue evokes the opposite. It doesn’t happen overnight, but if left unchecked it can damage your business beyond...

By Guy White, 03 October 2016, 0 comments. Categories: Best Practice, Branding, Case Studies.