The ugly truth on conducting DIY research campaigns

Today’s data driven economy has theoretically transformed access to information about customers, prospects and competitors.  But drill down into the data provided by DIY research tools and the quality is raising serious concerns about the validity of research activity.

Help yourself

The plethora of self-service data collection platforms has provided organisations of every size with access to unprecedented depths of information. From apparently simple scripting to the wide choice of sample groups,...

By Jane Hales, 15 May 2018, 0 comments. Categories: Case Studies, Customer Experience, Publishing.

Seeing through the issue of user data transparency: Five ways to get the balance right

When it comes to user data, companies seem to make the same mistakes again and again. The current Facebook/Cambridge Analytica disaster illustrates the flawed thinking and ambiguous policies that often lead to these breaches and the resulting erosion of consumer trust. 

In response, Facebook has disclosed some upcoming changes, including the creation of a new Custom Audience certification tool. However, it will take more than a few reactive symbolic “fixes” to regain consumer trust. Here are...

Innovation, personalisation and experimentation: Why you might not be doing any of it right

The word ‘innovation’ must rank fairly highly on a list of the most used and abused buzzwords in digital marketing today. Every organisation thinks that they’re innovative in some form or other – but are they going about it the right way?

San Francisco-based Optimizely believes not. According to Global Head of Strategy Hazjier Pourkhalkhali – who would like to believe his company is ‘the biggest digital laboratory in the world’ – three quarters of all...

Marketing an ICO: cryptocurrencies, influencers and indaHash

The term ‘ICO’ or initial coin offering burst into the collective consciousness in a big way in 2017. The funding strategy went from being a novel idea thought up in the cryptocurrency and blockchain space to a way for companies to raise millions of dollars in a matter of hours.  

With the money raised through ICOs in the last year rocketing to over

By Colm Hebblethwaite, 06 February 2018, 0 comments. Categories: Case Studies, Social Media Marketing.

Making ‘unsexy’ B2C brands appealing to customers

Thankfully the old and tired maxim that ‘sex sells’ has been largely replaced by a focus on value in modern marketing campaigns. There is, however, still a need for some brands to try and make themselves a bit more appealing to the average consumer.

Not all brands can be sportswear, cosmetics or any other kind of product that can legitimately get away with having beautiful people at the centre of their campaigns. Equally, not all products are exciting or flashy, no matter how useful or necessary...

By Colm Hebblethwaite, 05 October 2017, 0 comments. Categories: Advertising, Campaigns, Case Studies.

Re-defining the travel experience through experimentation

Today’s ‘always on’ consumer expects a travel experience that delivers a hyper-personalised package of products and services.

This is challenging the highly competitive travel industry to discover new ways to gain attention and sell their services.

Travel companies must deeply understand consumer preferences and adapt their offers to individual needs. Personalised suggestions, pricing and exclusive offers are extremely valued and can be a key competitive advantage for travel companies.

The...

By Marie Despringhere, 15 September 2017, 0 comments. Categories: Advertising, Case Studies, Customer Experience.

How to disrupt a disruptor

The taxi industry is the perfect example of a traditional business that has been affected so dramatically by technology that the landscape is almost unrecognisable when compared to five years ago.

The customer journey has transformed from calling a local firm in advance, or hailing a black cab, to accessing a taxi with quick click of a button on a mobile. The taxi industry is now a whirlwind of fast-moving rideshare start-ups, posing fierce competition for the more established firms that are facing...

By Amit Dar, 06 September 2017, 0 comments. Categories: Case Studies, Data-driven marketing.

Twitter user growth stalls causing stocks to tumble

Its pretty safe to say that Twitter had a terrible day on 27 July.

The social media platform has been struggling to monetise its users and its products for some time now. But the one saving grace was that the number of users was continuing to grow.

Twitter’s last report provided news that its monthly active users had grown faster than expectations. In contrast, this quarters figures show that that grow has stopped and the company’s advertising businesses is stalling.

The number of monthly active...

By Colm Hebblethwaite, 28 July 2017, 0 comments. Categories: Case Studies.

Millennial marketers see the value of job-switching

Every person with a job in particular sector has to ask themselves two fundamental questions:

Is the best way to progress to switch jobs every year or two or to stay in one place and try to work your way up?

And;

If you aren’t happy with your current working environment or role, should you try to change it or leave to try your luck in another role?

Much has been made of the fact that a significant proportion of millennials seem to have a different view of the correct answers to these questions then...

By Colm Hebblethwaite, 15 June 2017, 0 comments. Categories: Case Studies.

Mobilising and managing supply chains on the Go

All types of transportation services, whether trucking, public transport, aircraft, charter & shuttle bus services, railroads or shipping, and the warehouses that support them, are drowning in paperwork.

Paper forms such as vehicle and equipment inspections, delivery confirmations, mileage tracking, safety inspections, and so much more, are a part of a logistics company’s work.

If an organisation is using paper, it's costing them hundreds of hours of unnecessary work every year.

That’s why...

By Paul Swaddle, 26 May 2017, 0 comments. Categories: Automation, Case Studies.