Organic days are over: How to make the most of paid reach
Paid reach is the way forward – but how can you manage this efficiently?
First, a quick history lesson. Between 2012 and 2014, organic reach on social dropped from 16% to 6% – just 6% of fans were actually seeing organic posts from brands. Facebook, the historical flagship channel of social media marketing, saw posts from top brands reaching 2% of fans in 2014. And these numbers have continued to decline...