Facebook competitions: The Rules of engagement

Facebook recently placed some stringent rules in place that impact the way the brands and businesses can interact with fans on Facebook.

The key elements point to making sure that you do not confuse any people about who is sponsoring the promotion, not using any Facebook elements as entry elements to you competition (IE: using the like button to enter the competition) and to refrain from the use of the Facebook brand to promote promotions.

Here are the details straight from the

By Mike Saunders, 02 June 2011, 0 comments. Categories: Campaigns.

Great social media brand tips from Nike

I have finally found a presentation at #SMWF that went deep into some branding ideas in social media. Kemi Benjamin spoke about social media as a key part in branding but not the main part. I have enjoyed seeing what Nike has been doing in the branding space and how social it is without being all about social media.

I think this is where Kemi has got it right with Nike. The focus is on being social. Making running social and this is not limited to social media only, however most of the campaign is underpinned...

By Mike Saunders, 02 June 2011, 0 comments. Categories: Campaigns, Social Media Marketing.

Apple: The World’s Most Valuable Brand

Whether or not you are an Apple fan boy / girl, there is a certain level of admiration for a company which has just earned themselves the title of the World’s Most Valuable Brand.

According to a recent study (entitled Brandz Top 100 2011) by global research agency, Milward Brown, Apple has increased its brand value by 84 percent to $153.3 billion.

The tech company are at the top of the ‘100 Most Valuable Global Brands’ list which...

By AlwaysOnMessage, 09 May 2011, 0 comments. Categories: Campaigns.

The Interflora vs. M&S case: What the ruling could mean for Google AdWords and its advertisers

A recommendation made by the Advocate General of the European Court of Justice (ECJ) could lead to restrictions on bidding on competitors' brand names and trademarks in Google AdWords.

The adviser recommended that the ECJ should rule against Marks & Spencer for bidding on keywords such as "interflora" as well as variations including misspellings of the trademark and phrase versions including "interflora flowers."

Interflora, who started taking legal action against Marks & Spencer

By Gareth Morgan, 25 March 2011, 0 comments. Categories: Advertising, Campaigns, Commerce.