Awesome Augmented Reality app from VW

As the months go by, I hear more and more about augmented reality. I have to admit, I thought the uptake would have been far quicker and perhaps I’ve missed a lot of things, but it’s definitely not as popular as I had expected.

There are some really awesome ideas already, but very few of them, to me, hold great value. Well, that was until I saw this application from VW and although it doesn’t hold great value in the great sense of things, it certainly holds huge value in terms of marketing...

By imod.co.za, 28 July 2011, 0 comments. Categories: Campaigns.

Brilliant (but saucy) viral parody of Skittles

I love great marketing and when big brands like Skittles and the likes take chances, they’re normally a huge success. This advert is a little Not Safe For Work (NSFW), and perhaps it might offend a few of you, so if you’re against anything sexual, please just skip over this.

I had a really great laugh, there’s no nudity though.

Have a watch: 

By imod.co.za, 25 July 2011, 0 comments. Categories: Advertising, Campaigns.

Brands' lack of social media subtlety is 'anti-social'

Marketers aren’t using social media intelligently enough, failing to adapt their social media strategies to the subtle cultural nuances of different social networks, according to a leading social media commentator.

Brand marketers' inability to grasp the differences between the platforms means that they are failing to connect with customers, said Altimeter research principal Brian Solis in Monte Carlo this week; they're simply firing out the same messaging across all networks in a way that is virtually...

By Matt Henkes, 14 July 2011, 0 comments. Categories: Campaigns, Social Media Marketing.

An interview with Deliotte about Social Media ROI

I had the priviledge of interviewing David Graham and Andre Hugo from Deloitte in how they use social media to achieve strategic objectives. The interview revealed some fascinating insight into how social media can be used in a business to business context to promote business, reduce recruitment cost, innovate products, manage intellectual capital and build brand eminence.

I hope you enjoy the interview as much as I did.

What was the catalyst that caught your attention and started your journey in marketing Deloitte with...

By Mike Saunders, 13 July 2011, 0 comments. Categories: Campaigns, CRM, Social Media Marketing.

How about a game of Mini Maps?

I love it when brands get deeply engaged with social media, and Mini have managed to do this with the release of their Google Maps mashup game called Mini Maps. The premise is fairly simple, the game allows you to modify your virtual mini and then race against your friends all over the world, whilst tracking things on Google Maps.

The game looks like a lot of fun, so I’ve managed to track down a video for you to take a watch of and decide whether it’s something you’d like to play. What...

By imod.co.za, 20 June 2011, 0 comments. Categories: Campaigns, Social Media Marketing.

FourSquare hits 10 million members in 2 years!

Grief, it always amazes me at how quickly online networking sites such as Facebook, Twitter and FourSquare have raced to having memberships of millions of users and in so little time!

FourSquare was created in 2009 by Dennis Crowley and Naveen Selvadurai and in just over 2 years they have 10 million users, can you even imagine what that exponential growth must be like?

By imod.co.za, 20 June 2011, 0 comments. Categories: Campaigns, Social Media Marketing.

Diesel Social Media marketing campaign

Diesel have been known to do some weird and wonderful things when it comes to marketing and a lot of the time it’s not everyone’s cuppa tea, but you can still admire the innovation behind it.

Well, Diesel’s done it again and this time they’ve rolled out an interesting application for Mac and PC, which basically turns your Facebook into a Excel Spreadsheet,...

By imod.co.za, 18 June 2011, 0 comments. Categories: Campaigns.

UK retailers failing to integrate new practices into email marketing

Top UK retailers are failing to hit the mark when it comes to email marketing, a new study has claimed.

Many are still failing to get the best results from email by neglecting advanced techniques like social media bookmarking links, personalisation and post-sales marketing. Boots and Asos topped the 2011 study, while the bottom of the table featured many large brands like Sainsburys and Play.com, said dotmailer in its annual email benchmarking study, Hitting the Mark....

By Matt Henkes, 06 June 2011, 0 comments. Categories: Campaigns, Email marketing.