Condom finding iPhone application

MTV launched a Staying Alive campaign to create awareness of HIV in the youth and through this campaign, they’ve done a number of great things.

MTV teamed up with iCondom to produce an awesome new iPhone application with a simple concept, but an incredible impact!

The iCondom iPhone application providers users with the world’s largest condom distribution map, meaning that no matter where you are, logging into the application would hopefully show you the closest spot to pick up some condoms and...

By imod.co.za, 09 August 2011, 0 comments. Categories: Campaigns, Social Media Marketing.

Fruity deal: Orange and Apple to offer iPhone film downloads

Orange customers will soon be able to download a free film each week via their Apple iPhones, thanks to a new partnership between the two multi-national companies.

Orange: Film to Go is set to launch on 11 August and will be supported by a multi-platform advertising campaign which illustrates films being watched 'on the move' via various devices including laptops and mobiles. In order to access the free service, customers will simply need to text the network provider, visit a dedicated Facebook page, www.facebook.com/orangefilmclub, or use a...

By Verity Gough, 09 August 2011, 1 comment. Categories: Campaigns, Social Media Marketing.

Big Brother apps coming to a mobile near you

Big Brother fans will soon be able to access their favourite housemate info, games and live coverage after Channel announced it is to launch its first apps for the iPhone, iPad and Android devices on 18 August.

The reality show, which was bought by Five last year after ten years of success on Channel 4, kicks off with ‘Celebrity Big Brother’ on Thursday 18 August with the apps’ launch set to coincide with the first broadcast, pending approval from Apple.

In addition to pre-roll ads which...

By Verity Gough, 07 August 2011, 0 comments. Categories: Advertising, Campaigns, Search Marketing.

iPhone beating Android in paid-for apps war

Apple is still taking the lion’s share of the paid-for Apps market leaving Google’s Android floundering in the water, according to a report by top UK app design firm, Nice Agency.The iphone currently remains the market leader in terms of the amount of paid apps on offer - almost three times more than Android currently offers.“Consumers are willing to pay for Apple apps because they believe they're good value for money,” said co-MD of Nice Agency, Ryan Hall but argued that its success has been down to more than...

By Verity Gough, 01 August 2011, 0 comments. Categories: Campaigns, Search Marketing.

CMO Buysight: The Resurgence of Display Advertising

In light of recent trends indicating a resurgence of online display advertising, industry veteran Jeff Weitzman gave us some valuable insights.

Otilia Otlacan: Your company, Buysight (www.buysight.com), has recently announced the launch of an ad platform that can bring display ads closer to the paid search model of effectiveness. Why do you think there was a need to push display ads in that direction, what was the main driver?  

Jeff Weitzman: Display has failed to meet the needs of...

By Otilia Otlacan, 01 August 2011, 0 comments. Categories: Advertising, Campaigns, Commerce.

Awesome Augmented Reality app from VW

As the months go by, I hear more and more about augmented reality. I have to admit, I thought the uptake would have been far quicker and perhaps I’ve missed a lot of things, but it’s definitely not as popular as I had expected.

There are some really awesome ideas already, but very few of them, to me, hold great value. Well, that was until I saw this application from VW and although it doesn’t hold great value in the great sense of things, it certainly holds huge value in terms of marketing...

By imod.co.za, 28 July 2011, 0 comments. Categories: Campaigns.

Brilliant (but saucy) viral parody of Skittles

I love great marketing and when big brands like Skittles and the likes take chances, they’re normally a huge success. This advert is a little Not Safe For Work (NSFW), and perhaps it might offend a few of you, so if you’re against anything sexual, please just skip over this.

I had a really great laugh, there’s no nudity though.

Have a watch: 

By imod.co.za, 25 July 2011, 0 comments. Categories: Advertising, Campaigns.

Brands' lack of social media subtlety is 'anti-social'

Marketers aren’t using social media intelligently enough, failing to adapt their social media strategies to the subtle cultural nuances of different social networks, according to a leading social media commentator.

Brand marketers' inability to grasp the differences between the platforms means that they are failing to connect with customers, said Altimeter research principal Brian Solis in Monte Carlo this week; they're simply firing out the same messaging across all networks in a way that is virtually...

By Matt Henkes, 14 July 2011, 0 comments. Categories: Campaigns, Social Media Marketing.