WeArisma launches AI visual search technology to drive creativity in marketing strategies 

Earned media analytics company, WeArisma, has launched what it describes as a groundbreaking AI-powered visual search solution to revolutionise how brands discover influential sources to partner with.

This solution is designed to unlock unprecedented search possibilities and drive creativity and efficiency in marketing strategies. 

Powered by WeArisma’s unparalleled global earned media data, the intelligent AI technology delves beyond limited keyword searches by...

WACL, Snap, YouTube and Pinterest call for better representation of women in advertising

Women in Advertising, Communications and Leadership (WACL), in collaboration with influencer marketing agency Billion Dollar Boy, has launched a creative campaign as part of its ongoing Represent Me initiative.

The purpose of the campaign is to amplify WACL’s purpose, which is to accelerate gender equality in our industry. 

There is an increasing body of evidence from multiple sources, including IPSOS’s A Woman’s Worth, System 1’s Feeling...

Marketing budgets have dropped to 7.7% of overall company revenue in 2024

A pile of £20 notes.

Average marketing budgets have fallen to 7.7% of overall company revenue, down from 9.1% in 2023, according to a Gartner survey of 395 CMOs and marketing leaders.

This is according to the annual Gartner 2024 CMO Spend Survey, which was conducted from February to March 2024. Survey respondents were CMOs and marketing leaders in North America and Northern and Western Europe across 10 different industries, company sizes and revenue, with the vast majority of respondents reporting...

Elevating Digital Marketing Innovation with Cape at DMWF London 2024

Today’s fast-paced market asks for an insane amount of content with dozens of local interpretations, like market specific offers, deals, translations, and city- or even street names. Manually creating that content, while staying on-brand, can feel like an impossible job.Get ready to automate your digital marketing campaigns at superhero speed with Cape! Create assets, scale creative versioning, and publish truly audience-centric campaigns to your desired channels in no time. Our platform...

AnalyticsIQ launches predictive solution to unlock consumer marketing preferences

AnalyticsIQ, a provider of predictive people-based data, is excited to announce its latest innovation in marketing data and analytics: ChannelIQ.

This expansion and new addition to AnalyticsIQ's comprehensive suite of predictive data solutions provides reliable and actionable insight into consumer marketing channel preferences, giving brands and marketers the ability to optimise their messaging, targeting, and overall campaign performance.

ChannelIQ is an innovative...

Performance only marketing experiencing ‘slow death’ as digital brand builders dominate

New analysis of the ecommerce landscape has revealed the demise of traditional performance only marketing, as sophisticated brand building takes centre stage. 

The report from Nest Commerce reveals that digital brand building described as ‘full funnel performance’ is the needed approach to build awareness and win customers across increasingly video-first platforms including Meta, Tik Tok and Google.

The Readout, is a quarterly trends and learnings report derived...

Jameson ‘Arrive Like a Local’ campaign returns with Visa-powered Jameson Passport

Building on the success of Jameson and Pernod Ricard Global Travel Retail (PRGTR)'s 2023 Arrive Like A Local campaign, the interactive traveller experience has returned, activated at more than 36 airports worldwide and supported by a 360 omnichannel strategy.

Reaching the widest audience for any Jameson travel retail campaign ever, the 2024 campaign aims to connect with whiskey lovers across all touchpoints on the traveller journey, not only through the specially curated city...

Two thirds of PR pros can’t prove their work helps their business or client

Someone at a desk working on design and marketing.

Just one third of PR professionals align their activity with commercial goals, according to research from CoverageBook.

The survey of over 350 senior PR and marketing professionals reveals a significant disconnect between how the PR industry measures and reports on activity and what senior leaders and budget holders expect to see. 

This research comes at a time when clients are putting increased scrutiny on PR teams to demonstrate impact. While the industry is finally...

Influencers who fail to disclose ads are ‘tarnishing industry and brands’

Artwork depciting a social media influencer.

Influencers and digital creators who fail to disclose adverts and commercial content within their posts are damaging an industry which has managed to shake off the “wild-west” tags of the past.

That’s the view of influencer marketing agency, Disrupt, following a European Union study released this week, which shows that four out of five influencers on social media fail to disclose commercial content, as required under EU and UK law.

Stevie Johnson, MD of...

‘Bullish’ marketing industry plans to boost spending power in 2024

UK marketing leaders are gearing up for a ‘bullish’ 2024, with more than 70% planning to boost digital budgets this year, new data shows.  

Following four years of economic flatlining and commercial pressures for many of the UK’s top marketers, 2024 is expected to see a resurgence in industry optimism, with increased investment being directed in key growth areas including AI, websites, SEO, broadcast and podcasts, as well as email and content...