Qudo democratises data-powered marketing with ‘freemium’ research platform
New entrant to the burgeoning martech sector, Qudo, has launched its flagship Software-as-a-Service (SaaS) platform.
Through its unique data-driven approach, Qudo unlocks consumer insights for marketers in a cost-effective way, alleviating the impact of data protection regulations and browser cookie controls in the process.
Its launch signals an important step in the democratisation of data-powered marketing, according to Qudo. While, historically, such...