Lessons in rebranding from Rated People's CMO
Rebranding a company is no mean feat for a marketer, particularly one that’s been around for over a decade.
But for Nihal Pekbeken, whose previous roles include VP of marketing for Ticketmaster and positions at NBC Television, the whole process was a satisfying challenge.
Pekbeken joined online platform Rated People as chief marketing officer around eight months ago, a site that connects tradespeople with those looking to do home improvements.
In the last year,