DMEXCO: A recap from last week's marketing expo


If you have not been to DMEXCO (the Digital Marketing Exposition and Conference), it is difficult to describe; colleagues who had been before described it as 'a digital jumble sale' and 'everyone you’ve ever heard of, all in one place'.

All of these proved true on our visit to Cologne last week. More than anywhere else, DMEXCO embodies the continued explosion in marketing technologies and digital capability, with over 1,000 exhibitors from automotive, augmented reality and search, through to...

By Sophie Wooller, 22 September 2016, 0 comments. Categories: Branding.

Work with creatives to get your branded content noticed, urges Yahoo

As a journalist, I tweet a lot. So much so, that many of my tweets and posts don't get more than perhaps one or two likes and retweets on average. 

Occasionally, I'll share something though that gets liked, shared and retweeted off the charts - and it's interesting to analyse what kinds of posts they are. 

I can share work I've done over and over - but ultimately, it's tweets that connect with my audience of followers that will get the most attention. In recent times, it's been a Roald Dahl quote...

By Rachael Power, 14 September 2016, 0 comments. Categories: Branding, Customer Experience.

Why marketers should be thinking about brand reputation management


In the fast-moving, always-connected landscape of social media and the online press, brand reputation management can be challenging to say the least. Hundreds of millions of news stories, blogs, social media posts, photos and videos appear online every day.

Keeping track of these conversations is essential, but it’s easier said than done. With so much data coming from everywhere, manual monitoring has become a task that is time-consuming and counterproductive at best.


By Georgina Parsons, 08 September 2016, 1 comment. Categories: Branding.

What marketers can learn from Sainsbury's #MealDeal rebrand


Sainsburys faced some interesting social media comments today via Twitter, as it revamped and rebranded its lunchtime meal deal offering. 

According to its official Twitter feed, it has changed packaging, ingredients and the items available in a £3 meal deal as of today.

Its 'On the Go' products are now fresher, more varied and include more choice for consumers, its Twitter feed claims, but many tweets suggest that their usual products have been...

By Rachael Power, 05 September 2016, 0 comments. Categories: Branding.

Video, pictures or VR: The best options for brand storytelling

(c) Katalin Kondoros

When was the last time you clicked through a Facebook ad? For most of us, it’s actually quite tricky question to answer despite using the social media service on a daily basis.

The fact is even targeted audience technologies that are deemed sophisticated within the industry are still viewed by consumers as an annoyance and a barrier to their desired content.

According to LinkedIn, 4.6 billion pieces of content are produced every day and in many cases these simply...

By Chris Hall, 02 September 2016, 1 comment. Categories: Branding, Video & Audio Marketing.

eSports: What's next for brand sponsorship now gaming’s gone mainstream?


Manchester City hit headlines earlier this year for its latest signing: an 18-year-old star who will never have to kick a football. Kieran Brown is the club’s first official eGamer, and will represent The Sky Blues at international eSports tournaments and fan events.

Far from a one off, it follows similar signings by West Ham and German side Wolfsberg, confirming that eSports has well and truly gone mainstream. 

And it’s not just in football that eSports is becoming big...

By Nathalie Zimmermann-Nénon, 02 September 2016, 1 comment. Categories: Branding.

App strategy: The next stage of consumer loyalty

(c) Arnau

What does brand loyalty mean to you? Does it equate to money off vouchers, in-store credit and points accumulation, or should loyalty be rewarded with behavioural change that makes our lives easier, more meaningful and improves our wellbeing?

For anyone with a plastic brand loyalty card that’s always impossible to find in a bag or...

By Dennis Jones, 22 August 2016, 1 comment. Categories: Branding.

How brands are using tech in Rio to enhance audience experiences


The Rio Olympics 2016 will be celebrating and showcasing a variety of sports as the world watches, something that all sorts of brands will be keen to take advantage of.

As with any sporting event, the Olympics are a great platform to expose your brand to a mass global audience, and it’s interesting to note how advances in tech have it made much easier for them to do so.

Unlike before, digital innovations will help brands create a unique way for their customers to experience the Games....

By Richard Dodgson, 09 August 2016, 0 comments. Categories: Branding, Customer Experience, Data-driven marketing.

Brands: Would you let a computer do the talking for you?


When was the last time you found yourself talking to your computer or smartphone? Whether it’s Cortana, Google, Siri or any of the other voice recognition systems out there now, these are the just the beginning of the growing number new approaches to computer learning and marketing.

If proof that we are entering a new era of machine learning and artificial intelligence (AI) look no further than Google’s project DeepMind, which is the tech giant’s AI computer that...

By Rachel Aldighieri, 01 August 2016, 0 comments. Categories: Automation, Branding.

Why marketers should care about personal branding


Personal branding might sound like an unsavoury practice reserved for the gurus and ninjas of the marketing world. However, like social media itself, it’s not something you can opt out of today.

You have a digital footprint and if you don’t take control of it, then others will. So how do you make it work for you?

Personal branding is about injecting your personality to your business mode. In an age dominated by social media, people trust people, and their individual quirks, more than a...

By Claire Trevien, 26 July 2016, 1 comment. Categories: Branding.