Facebook seen as least brand-safe platform
Linkedin is viewed as the platform that provides brands the most safety, according to a new survey by AI company GumGum.
The company interviewed more than 200 industry professionals in the US, UK and Canada as part of it’s The New Brand Safety Crisis report. Among the respondents, Facebook was viewed by a wide margin as the most unsafe platform for brands (-23), followed by Twitter (-11), publisher sites (-10) and YouTube (-8).
The results suggest that despite its numerous and very public issues with brand safety...