Why it’s time Apple took a bite out of Black Friday
‘Friday can’t come soon enough’: that’s the message of Apple’s latest advertising campaign, hinting that the tech giant will be taking part in Black Friday for the first time this year.
In a somewhat unexpected move, Apple’s participation could help cement the day as a global retail event, but what is the company’s reason for jumping on the bandwagon now?
By sticking to a traditional, one-day-only sale, Apple has created a point of differentiation
Is it a...