The marketer’s next challenge: Seamless digital integration


The way in which people consume content has changed dramatically in the past decade. The uptake in mobile media consumption has created a diverse range of platforms, and marketers now have incredible opportunities for reaching target audiences. However, these technological developments have proven to be somewhat of a double-edged sword; people consume content so rapidly and in so many ways, that it can be hard for brands to catch the eye and convey their message.

Because of this difficulty,...

By Jon Mowat, 13 February 2017, 0 comments. Categories: Advertising, Best Practice, Branding, Social Media Marketing.

Number of marketers who understand consumer mobile usage ‘underwhelming’


The number of marketing executives who understand the importance of keeping pace with consumer levels of mobile engagement is ‘underwhelming’, according to a new report from MobileBridge.

The report, which surveyed more than 50 professionals in the EMEA and US, argued marketing teams have a ‘rich opportunity’ to integrate ‘beyond push messages’ and create greater integration with consumers. Key initiatives for respondents in their road to digital...

By James Bourne, 08 February 2017, 0 comments. Categories: Advertising Technology, Branding, Mobile Marketing.

Get heard above the noise: Why high-impact ad units are a must


It may not come as a huge surprise that the mobile phone is one of the most prevalent pieces of technology ever invented, but so much so that Cisco found more people will have mobile phones (5.4 billion) than electricity (5.3 billion), running water (3.5 billion) and cars (2.8 billion) by 2020.

The rapid growth of mobile devices has caused accessibility to outpace the growth of what we consider basic necessities. Pair that with the fact that consumers are spending more time on...

By Kate Barry, 03 February 2017, 0 comments. Categories: Advertising, Advertising Technology, Branding.

Why brands are tuning into podcasts – and what you need to do


Podcasts have grown exponentially over the past 12 months. Acast, a curated platform for podcasts, has increased its listeners from 4 million in November 2015 to 10.9 million in November 2016. More globally, Rawvoice, a data firm that tracks 20,000 shows, reported that 75 million people listen to its podcasts each month – triple the 25million listeners it had just five years ago. And Edison Research shows weekly podcast consumption is on a constant year on year growth of...

By Helen Rose, 02 February 2017, 0 comments. Categories: Branding, Video & Audio Marketing.

Google replaces Apple as world’s most valuable brand with Lego most ‘powerful’

(c) Nikolic

It has been a bunfight between these two tech behemoths over the past few years, but now Google has replaced Apple as the world’s most valuable brand with a value of $109.5 billion (£83.8bn), according to a new report from Brand Finance.

The report, the annual Global 500, also evaluates a variety of factors, from marketing investment, to familiarity, to corporate reputation, to work out the most ‘powerful’ brand beyond brass tacks, ranking Lego as the...

By James Bourne, 02 February 2017, 0 comments. Categories: Branding, Case Studies.

Research argues how brands can benefit through subtitling adverts


You’ve put together what looks like a knockout campaign; the creative has been done to perfection, the budget is all on side, the analytics have been mined for the best possible reach. Wouldn’t it be a shame if all that hard work was undermined because people viewed the advert with the sound off?

The issue of how to get consumers to connect with advertising has been one marketing teams have faced since time immemorial. Yet a new piece of research from AdColony –...

By James Bourne, 01 February 2017, 0 comments. Categories: Advertising, Branding, Campaigns, Mobile Marketing.

A guide to making marketing human in the age of artificial intelligence


There is no denying that we are entering a new phase in how technology helps to connect brands with consumers.

We are moving from visual interfaces to text and voice. Language. Speaking to our devices like we speak to our friends, family and colleagues.

As messenger apps secure the lion’s share of our connected time, customers will increasingly expect and want to interact with brands in these channels.

It’s easier, effortless and convenient. And Facebook, and Viber, and Kik,...

By Dom Duhig, 19 January 2017, 0 comments. Categories: Automation, Branding, Campaigns.

How Charlotte Tilbury listened to customer feedback to transform customer service


“Beauty is not an exclusive club—there are no unattractive women, just some that don’t know they can be beautiful. They don’t understand the power of makeup and how it can transform their outer beauty, but also their inner confidence.” Charlotte Tilbury for Byrdie.

Charlotte Tilbury aims to make "every woman the most beautiful version...

By Matt Eames, 13 January 2017, 0 comments. Categories: Branding, Case Studies, Customer Experience.

Why more needs to be done to address fake online reviews


President Obama has signed into effect a new law that stops US brands from punishing its customers for leaving bad reviews. The Consumer Review Fairness Act of 2016 makes the practice whereby businesses hide non-disparagement clauses in their terms and conditions illegal.

The aim of the bill is to stop companies from imposing penalties on consumers who would leave negative comments on websites.

The bill comes at a pertinent time when...

By Matt West, 04 January 2017, 1 comment. Categories: Branding.

Odds are, they’re interested in your offer - not your gaming brand

It’s a truism of digital marketing that attention is the first step towards profitable action. To win customers, you need to cut through the noise, get noticed, and have an offer that compels customers to click.

No more so is this the case than in the online sports betting industry. A hyper-competitive market composed of hundreds of bookmakers each vying to capture consumer interest in everything from which team will get the first corner kick to an ambitious trifecta at Newmarket.

In this industry the...

By David Gosen, 07 December 2016, 0 comments. Categories: Branding.