Klout includes LinkedIn

Klout is a web-based service that measure your online influence. It uses 35 variables from Facebook to Twitter and so forth to determine your score and this very fact caused a bit of a debate as to whether it was a good way of determining a person’s klout, or if more services needed to be included to make the value from, let’s say, rounded.

It was announced today that Klout is now taking

By imod.co.za, 15 June 2011, 0 comments. Categories: Branding.

Proof: Why your marketing needs to prove itself!

Proof matters. It matters because the gap created by a lack of proof, is usually filled with doubt.  In business, you really don’t need people doubting you or your message.

Proof in marketingWhy proof matters in marketing

People typically want to believe you, but they like to have proof as a way to justify...

By Jim Connelly, 15 June 2011, 0 comments. Categories: Branding.

The biggest benefit to monitoring online reputation and sentiment

Standard Bank did a detailed presentation around their listening strategies online. The presentation was very interesting and went into detail about crunching the stats in such a way to get valuable, workable results. Now for a few of the key points:

Tailoring your offering on different social media platforms

This was spoken about in the previous article but it deserves being repeated. Different networks have different environments. Standard Bank has spent time listening to their audience and have found that...

By Mike Saunders, 01 June 2011, 0 comments. Categories: Branding, Social Media Marketing.

Five steps to successful social media monitoring

Why should I bother monitoring social media?

Quite simply, monitoring social media allows you to track what the public is saying about you, analyse the comments and then identify opportunities to engage the public better with your products and services.

Here are Meltwaters “Five steps to successful social media monitoring”

Step 1: Start listening in

Start listening to social media sites to find out where your customers are and what their needs are. Hold back on the desire to respond straight away....

By Mike Saunders, 01 June 2011, 0 comments. Categories: Branding, Social Media Marketing.