4 Ways to Get More Value out of Your Blog

Blogs are great because they provide a place for individuals and businesses to share their thoughts and knowledge to a wide audience in an informal and easy to use format. Unfortunately not all blog owners use their blog to its fullest potential. They brainstorm a topic idea, write about it, post it, and that’s it.

In order to get the most out...

Why Are You Buying Fans, Friends and Followers?

I came across this article on PCMag.com a few weeks ago. The story focused on an SEO firm that has started selling Google +1s. “Plussems, which is owned by SEOShop.biz, is selling 50 clicks for $9.99, 250 clicks for $69.99, and was selling a bundle of 2,000 clicks.” This isn’t the first time I’ve come across an SEO or social media marketing company that was selling bundles like this. I’ve seen companies promise...

By Nick Stamoulis, 02 September 2011, 0 comments. Categories: Branding, Commerce, Organic Search, Social Media Marketing.

Why You Need to Listen to Your Social Network

When it comes to social media marketing, one of the few “must-dos” is to actually listen to your network. Social media is a conversation, not a soap box for your brand. No one wants to be talked at, whether it is in a face-to-face conversation or an online one. Social networking has taught your customers that they have a voice and a right for their opinions to be heard, and they are expecting you to listen. But paying attention to what your network is (or isn’t) saying shouldn’t be important to you just because SEO and...

By Nick Stamoulis, 30 August 2011, 0 comments. Categories: Branding, Campaigns, Commerce, Publishing, Social Media Marketing.

Are You In The Conversation Business?

Brands and businesses do not really have relationships between each other. A laser printer does not set up  meeting with the coffee machine and the old laptop case to have a chat about the relative costs of A4 paper. A delivery van does not have a workshop with a fork-lift truck to clarify a key delivery schedule. It is people -  and the conversation between them that drives business activity, ideas and progress.

Businesses have a legal status, missions, KPI’s, logs, processes and...

By Andrew Armour, 26 August 2011, 1 comment. Categories: Branding, Social Media Marketing.

Is Your Internet Marketing Strategy Annoying?

Internet marketers sometimes think the more content, the better off they will be. They think that they need to pump it out by writing multiple blog posts and articles a day and then promote them in social media by tweeting and posting links to Facebook 50 times a day and sending out an email newsletter every other day.

Even if you’ve hired a great staff of writers and content marketers and the content is of good quality- is it even being viewed, or are people getting sick of seeing your name...

Social Media is the New Focus Group

Ten years ago if a company wanted consumer insight they’d set up a focus group and provide some incentive for a small group of people to sit in a room for a few hours and answer questions about a product, service, or brand. Along with surveys, it was one of the only ways to find out what actual customers are thinking. Well, social media has changed all of that. Businesses that have a social media presence are now provided with customer feedback on a daily basis and the primary difference is that the...

By Nick Stamoulis, 16 August 2011, 0 comments. Categories: Branding, Publishing, Social Media Marketing.

Monitor Your Online Reputation with Social Networking

One of the most important assets a company has is its online reputation. Your online reputation effects how customers view your company and brand, how much search engines “trust” your website and whether or not your company will be able to survive any negative attention. Monitoring what people are saying about your company online is a crucial component is maintaining your online reputation.

Social networking sites offer a bevy of information and online chatter about your brand. If you aren’t...

By Nick Stamoulis, 16 August 2011, 0 comments. Categories: Branding, Organic Search.

Klout takes blogging into account now

Klout has recognized that they need to go deeper than just status updates and actually look into platforms such as Blogger, Tumblr, Flickr, Instagram and Last.fm.

Today Klout added these 5 platforms to their measuring influence algorithms. This comes after many requests from fans to have blog integration put in place.

It’s great to see Klout evolving its algorithm further than just the common quick update platforms like Facebook, Twitter,...

By imod.co.za, 10 August 2011, 0 comments. Categories: Branding, Content Marketing.

When Was the Last Time You Googled Yourself?

Online, your personal brand reputation may be your most valuable asset. The search engines are the first places people turn to when looking for information. Someone might be checking up on the weather in their area, someone might be looking for the cheapest airfare to Cancun and someone might be looking for information about you! We’re all guilty of Google-ing ourselves at one point in time, but when was the last time you actually scoured the Internet to see just where you name pops up and in what...

By Nick Stamoulis, 05 August 2011, 0 comments. Categories: Branding.