Should you use web personalisation for your website?

Web personalisation is the process of tailoring a website to the visitor based on different pieces of data collected about them.

The data can come from what social media sites they're logged into, where they are accessing your site from geographically, what kind of device they're accessing your site from, among other gathered information.

Every company, at some point or another, has to take a good long look at their marketing and ask themselves the question: is web personalisation right for us?

To help you...

By Tara Hornor, 20 July 2012, 0 comments. Categories: Advertising Technology, Branding, Publishing.

Reputation analysis: UK operator O2's mobile network crash

UK mobile network O2 was yesterday battling to restore services to its customers nationwide after a massive outage.  The issues began Wednesday lunchtime with many users reporting that they were unable to make calls or use data services on their smartphones.  Subscribers to Tesco Mobile and GiffGaff services, which use the O2 network, were also affected, although O2 said that the issues were not geographical.

Consumers took to social networks like Facebook and Twitter to let friends, family and...

By Julio Romo, 13 July 2012, 0 comments. Categories: Branding, Campaigns.

Why peer recommendations are critical for marketing success

I am very intrigued and interested in the topic of what influences someone to make the decision to buy your product or service. As all marketers and brand owners be!

It's an important and increasingly pressing challenge for marketers and agencies, as it is clear that traditional paid for advertising is slowly becoming less effective. So what next?

By Gary Bembridge, 19 June 2012, 1 comment. Categories: Branding, Publishing.

What does your social media activity say about you?

The world is full of mixed messages, and the world of business is no exception.

When someone spam emails us selling their SEO services, it sends us a mixed message. We wonder why they need to send us spam, if their SEO is supposed to be able to generate stacks of sales leads.

When a small business owner claims to offer a professional service, yet they operate behind an amateur or cheap looking website, it sends us a...

By Jim Connelly, 18 June 2012, 0 comments. Categories: Branding, Content Marketing, Organic Search.

How do people feel about your business?

I heard a guy in my local coffee shop explaining to a friend, why he bought himself an iPhone. “I needed cheering up, so I decided to treat myself to a new iPhone. I had to wait 3 days for the phone to arrive and to be honest, the wait was pretty exciting.”

That’s an example of someone using...

By Jim Connelly, 16 April 2012, 0 comments. Categories: Branding.

The Importance of Monitoring an Online Reputation

Nobody blindly hires a services company or purchases a product these days. Before spending any money consumers want to know who or what they are dealing with. So, what’s the first thing they do before doing business with your company? That’s right, they Google you.

If they see anything negative they will be hesitant to spend their money on your product or service. For this reason, businesses need to be proactive when it comes to their online reputation and hire an online reputation management...

By Nick Stamoulis, 16 December 2011, 0 comments. Categories: Branding, Organic Search.

What’s the real benefit of Online Reputation Management

Online reputation management may be one of the most useful tools to business looking to extract a value out of social media. Continuous monitoring of what people are saying about your brand, product or service can provide incredibly valuable insight into how you are perceived in the market.

After all, perception is reality – at least in the world of marketing. How we are perceived in the market is all that really matters. If we have the best product but no one think we do then we don’t make the...

By Mike Saunders, 20 October 2011, 0 comments. Categories: Branding, Social Media Marketing.

Google rant proves potential social media risk for businesses

A Google engineer has nicely highlighted the risks social media can pose for employers by accidently posted a rant about Google+ on the social network.

Steve Yegge posted the long rant publicly instead of privately, making his thoughts on the platform known to the world. "That's one last thing that Google doesn't do well is Platforms," he wrote. "We don't understand platforms. We don't "get" platforms.[...]The Google+ platform is a pathetic afterthought." This has come out at a bad time for Google, as a report by Chitika Insights revealed that Google+ is losing traffic. With more than 40...

By Dani Millward, 17 October 2011, 0 comments. Categories: Branding, Search Marketing, Social Media Marketing.