The Risks of Writing a Company Blog

In my 12+ years as an SEO professional, I’ve found that just about every business can benefit from publishing a company blog. It doesn’t matter if it’s B2B or B2C, or what industry your business operates in—a good business blog can be invaluable for your SEO and Internet marketing in general. There are probably hundreds of blog posts out there full of great reasons why you should start a company blog. (I have even

Whats the point of Linkedin?

In its first minutes as a public company, LinkedIn was valued at roughly $8.5 billion. This made Linkedin the largest internet I.P.O since Google.

Linkedin is a social network that focuses on harnessing the power of social technology to improve professional business networking. The website had about 600 000 South African subscribers in 2010 and that figure has almost double in the last year to just over 1.1 million professional business people. The biggest industries represented on the network are from the...

By Mike Saunders, 06 September 2011, 0 comments. Categories: Branding, Campaigns, Social Media Marketing.

4 Ways to Get More Value out of Your Blog

Blogs are great because they provide a place for individuals and businesses to share their thoughts and knowledge to a wide audience in an informal and easy to use format. Unfortunately not all blog owners use their blog to its fullest potential. They brainstorm a topic idea, write about it, post it, and that’s it.

In order to get the most out...

Why Are You Buying Fans, Friends and Followers?

I came across this article on PCMag.com a few weeks ago. The story focused on an SEO firm that has started selling Google +1s. “Plussems, which is owned by SEOShop.biz, is selling 50 clicks for $9.99, 250 clicks for $69.99, and was selling a bundle of 2,000 clicks.” This isn’t the first time I’ve come across an SEO or social media marketing company that was selling bundles like this. I’ve seen companies promise...

By Nick Stamoulis, 02 September 2011, 0 comments. Categories: Branding, Commerce, Organic Search, Social Media Marketing.

Why You Need to Listen to Your Social Network

When it comes to social media marketing, one of the few “must-dos” is to actually listen to your network. Social media is a conversation, not a soap box for your brand. No one wants to be talked at, whether it is in a face-to-face conversation or an online one. Social networking has taught your customers that they have a voice and a right for their opinions to be heard, and they are expecting you to listen. But paying attention to what your network is (or isn’t) saying shouldn’t be important to you just because SEO and...

By Nick Stamoulis, 30 August 2011, 0 comments. Categories: Branding, Campaigns, Commerce, Publishing, Social Media Marketing.

Are You In The Conversation Business?

Brands and businesses do not really have relationships between each other. A laser printer does not set up  meeting with the coffee machine and the old laptop case to have a chat about the relative costs of A4 paper. A delivery van does not have a workshop with a fork-lift truck to clarify a key delivery schedule. It is people -  and the conversation between them that drives business activity, ideas and progress.

Businesses have a legal status, missions, KPI’s, logs, processes and...

By Andrew Armour, 26 August 2011, 1 comment. Categories: Branding, Social Media Marketing.

Is Your Internet Marketing Strategy Annoying?

Internet marketers sometimes think the more content, the better off they will be. They think that they need to pump it out by writing multiple blog posts and articles a day and then promote them in social media by tweeting and posting links to Facebook 50 times a day and sending out an email newsletter every other day.

Even if you’ve hired a great staff of writers and content marketers and the content is of good quality- is it even being viewed, or are people getting sick of seeing your name...

Social Media is the New Focus Group

Ten years ago if a company wanted consumer insight they’d set up a focus group and provide some incentive for a small group of people to sit in a room for a few hours and answer questions about a product, service, or brand. Along with surveys, it was one of the only ways to find out what actual customers are thinking. Well, social media has changed all of that. Businesses that have a social media presence are now provided with customer feedback on a daily basis and the primary difference is that the...

By Nick Stamoulis, 16 August 2011, 0 comments. Categories: Branding, Publishing, Social Media Marketing.

Monitor Your Online Reputation with Social Networking

One of the most important assets a company has is its online reputation. Your online reputation effects how customers view your company and brand, how much search engines “trust” your website and whether or not your company will be able to survive any negative attention. Monitoring what people are saying about your company online is a crucial component is maintaining your online reputation.

Social networking sites offer a bevy of information and online chatter about your brand. If you aren’t...

By Nick Stamoulis, 16 August 2011, 0 comments. Categories: Branding, Organic Search.