Regulator shuts down TweetDeck due to accounting irregularities

TweetDeck is a well-known product for many diehard (otherwise known as “power”) users of the popular micro-blogging platform service, Twitter.

So in less than 140 characters, let’s explain the situation: “TweetDeck fails to file financial records, gets ‘dissolved’ by Cardiff-based Companies House”.

Let’s go a little more in-depth. Twitter first bought TweetDeck Ltd in 2011 for a reportedly cool £25 million deal from programmer Iain Dodsworth, maybe going...

By Ryan Daws, 07 May 2013, 0 comments. Categories: Branding, Campaigns.

5 reasons no one’s reading your blog

You’ve set up your own blog, You’ve purchased your domain name, picked out a server and even picked out a shiny theme and some nice WordPress plugins to help with things like SEO. You’ve read up on the Dos and Don’ts of blogging and you’ve been writing and publishing posts consistently for a few months now… but something’s not right.

No matter how much you write or how often you share, you’re just not really attracting the right amount of traffic… or...

By Amy Edwards, 03 May 2013, 0 comments. Categories: Branding, Content Marketing, Publishing.

Don't sell the product or service, sell the idea

The most successful business owners have discovered that you do not sell a product or service: You sell the idea. Today’s post explains why they do it and why YOU should consider doing the same!

sell ideas, features and benefits

Steve Jobs famously said that the iPhone was not a product, it was a lifestyle.

By Jim Connelly, 01 May 2013, 0 comments. Categories: Branding, Campaigns.

Learn from the introverts and their branding style

Think Like an Introvert

Wouldn’t it be great if your business has the same kind of effect that an introvert has to its community?

Even though introverts are not much of a talker but more of a listener, people still flock towards them not realizing that they are drawn to them. That’s how amazing an introvert’s branding style is!

Now before I even start sharing the things that we can learn from introverts and their branding style, I want you to know that I am as much interested to hear from you and what you have to say about this.

I urge you to share your ideas (anything about branding styles will do) in the comments section below so we can start creating a large arsenal of high impact branding tips that we can draw from for our marketing campaigns.

These are my two cents about what we can learn from introverts and their branding style:

1. Introverts are more of a listener than they are talkers

You’d be amazed at how adapting...

By Maciej Fita, 01 May 2013, 0 comments. Categories: Advertising Technology, Branding, Campaigns.

5 email marketing pitfalls to avoid

As with all things in life, in email marketing there are a lot of things you can learn from the mistakes you made. Even better though, is to learn from other people’s mistakes.

Here are five email marketing mistakes other people already made, so you don’t have to:

1. Sending emails with a vague ‘from’ address

Your recipients are swamped in emails every day, many of them being tossed in the trashcan without so much as even getting a glance.

People have grown to become vigilant when it...

By Michael Linthorst, 30 April 2013, 0 comments. Categories: Branding, Email marketing.

Four effective ways to protect your blog content

Content Protection

Content scraping is one of the biggest challenges facing the blogosphere. No matter how hard ones tries to protect their content, scrapers will find a way to steal it. This can be disturbing, considering that your content is all over the web, with no credit for your efforts. Sometimes, stolen content might even outrank your own creation, which is truly stressful. Luckily, a few open routes can help you can help you protect your content from scrapers.

First, it’s very important for you to understand how scrappers manage to steal your content and get away with it. This is because; this understanding will be a good starting point to help you know what loopholes exist and how to seal them.

Scrapers operate in two main ways to steal...

By Maciej Fita, 23 April 2013, 0 comments. Categories: Branding, Content Marketing.

5 SEO pitfalls that you still might be making

SEO Pitfalls

Whether you are optimizing your site alone or getting help from others, staying abreast of recent algorithm changes is a vital measure to take. You should be constantly overhauling your strategies and revising your campaigns to reflect new requirements. This is vital for avoiding costly penalties, but it will also help you to get better returns on your investments of money and time. Following are 5 SEO pitfalls that you still might be making, if you haven’t evolved your SEO.

1. On-Site Redundancies

Search engines have become far more

By Maciej Fita, 18 April 2013, 0 comments. Categories: Branding, Organic Search.

Creating a company wide social media policy

Social Media Policy

Social media is in full flight these days, and companies are scrambling to figure out the best ways to use the channel to engage prospects, without having to devote a significant amount of bandwidth to do so. Companies both large and small are actively trying to use social media to increase their brand awareness and build their online presence.

Despite all the hype surrounding the fluidity and casualness of social media these days, rules still apply when it comes to managing your social media campaigns. Having a formal social media policy in place protects your company, empowers your team by providing structure, and sets...

By Maciej Fita, 17 April 2013, 0 comments. Categories: Branding, Publishing, Social Media Marketing.