Microsoft changes digital marketing strategy for Windows and Surface

To say it’s been troubling times at Redmond over the past few months would be an understatement. Yet Microsoft will hope to turn things around, with the help of marketing agency Razorfish.

As reported by Ad Age Razorfish, which already covers digital consumer marketing for Xbox and Bing, will expand its portfolio to include Surface and Windows.

Amidst the various announcements made by Microsoft at its Gamescom keynote earlier today –...

By James Bourne, 20 August 2013, 0 comments. Categories: Advertising, Advertising Technology, Branding, Campaigns, Commerce.

If print is dead, then how is it serving meals?

With the rise of digital, social, niche, and hyper-local content and reporting, it’s true that “traditional” print publications don’t hold the same command as we’ve known them to have for the past 400 or so years. But to paraphrase the oft used quote “the report of its death was an exaggeration.” 

It seems that for the past five years, ongoing reports of the “death of print media” have made people wonder whether their local paperboy would be going the...

By Star Group, 12 August 2013, 1 comment. Categories: Branding, Commerce.

Twitter fake tweets backlash: Do you own your online identity?

It hasn't been a great week for Twitter - they've barely been out of the news.Unless you’ve been living under a rock, you will have noticed that women’s campaigner Caroline Criado-Perez has been in the papers over threatening and abusive tweets she received following a successful campaign to have Jane Austen’s face on a bank note.

But the social networking site was in hot water last week as well for a controversial gaff where they faked tweets from real users for a mock-up promotion of a new...

By Amy Edwards, 30 July 2013, 0 comments. Categories: Branding, Social Media Marketing.

Why every business leader should understand digital

As the influence of the internet continues to play a larger role for a majority of businesses, having a digitally connected leader who is confident with using digital channels to support their business strategy is essential.

With 33 million people in the UK using the internet on a daily basis, with half of this total using social media every day, it has never been easier for business leaders to interact directly with their audiences by adopting a ‘Personal Touch’ method of communication.

The...

By Shawn Cabral, 19 July 2013, 0 comments. Categories: Branding, Commerce, Social Media Marketing.

Don't spend time worrying about leads

I hear this a lot from many VPs of Marketing: “My biggest problem is leads. And my next biggest problem is leads. And the biggest problem after that is leads.”

This issue dominates every conversation the VP of Marketing has with the VP of Sales. 

An important part of the marketing mix is to help the VP of Marketing address this issue by helping him provide the sales organization with leads. However, an exclusive focus on leads is a mistake.

Certainly, one of the VP of Marketing’s...

By Glenn Gow, 12 July 2013, 0 comments. Categories: Advertising, Branding, Commerce, Social Media Marketing.

Trade Show displays go digital for increased engagement

Trade shows have been around for a long time, and are still widely used by many enterprises for marketing, lead generation and general brand awareness. You can measure the number of leads you’ve generated from a trade show, and even track how many of those leads converted—but that takes a lot of time and effort. What if there was a way to make your display more interactive for increased engagement and enhanced analytics?

Interactive Display Elements Increase Engagement

You can stick to the...

By Mike Weimar, 04 July 2013, 0 comments. Categories: Advertising, Advertising Technology, Branding, Campaigns, Commerce.

10 ways to avoid brand abuse and protect your online reputation

Charlie Abrahams, Vice President, EMEA at MarkMonitor

The Cambridge Satchel Company recently ramped up its online brand protection efforts by taking action to address the myriad risks of counterfeits, copyright infringement and cybersquatting that have plagued the brand since its rapid success.

The story of the brand’s growth was featured in the Google Chrome advertisement series ‘The Web is What You Make of It’. Unfortunately, in the same way the web has revolutionised the way brands engage...

By Charlie Abrahams, 02 July 2013, 0 comments. Categories: Advertising Technology, Best Practice, Branding, Campaigns.

Guest blogging: Worth the risk?

Since Penguin 1.0 first exploded onto the scene last April, I think it’s fair to say that guest blogging has become the link building method of choice for many SEOs and online marketers in the industry. The process of creating (what should be unique) content and posting it on other people’s blog, guest blogging has two major benefits for any site; it helps to drive valuable traffic to the site and it also helps to up the number of links (and unique IP addresses) feeding back into the site.

Now, in...

By Amy Edwards, 01 July 2013, 0 comments. Categories: Branding, Commerce, Content Marketing, Organic Search, Search Marketing.

Lessons learned from lesser known social media disasters

It’s a tricky situation to be in. Companies require a constant presence on social media – and if you get it wrong just once, then it’s more than likely your error will be magnified and your reputation ruined.

Yet for the high wire balancing act of corporate social, there’s certainly help out there. Adobe’s head of social consulting, Jeremy Waite, recently published

By James Bourne, 13 June 2013, 0 comments. Categories: Branding, Social Media Marketing.