Why every business leader should understand digital

As the influence of the internet continues to play a larger role for a majority of businesses, having a digitally connected leader who is confident with using digital channels to support their business strategy is essential.

With 33 million people in the UK using the internet on a daily basis, with half of this total using social media every day, it has never been easier for business leaders to interact directly with their audiences by adopting a ‘Personal Touch’ method of communication.

The...

By Shawn Cabral, 19 July 2013, 0 comments. Categories: Branding, Commerce, Social Media Marketing.

Don't spend time worrying about leads

I hear this a lot from many VPs of Marketing: “My biggest problem is leads. And my next biggest problem is leads. And the biggest problem after that is leads.”

This issue dominates every conversation the VP of Marketing has with the VP of Sales. 

An important part of the marketing mix is to help the VP of Marketing address this issue by helping him provide the sales organization with leads. However, an exclusive focus on leads is a mistake.

Certainly, one of the VP of Marketing’s...

By Glenn Gow, 12 July 2013, 0 comments. Categories: Advertising, Branding, Commerce, Social Media Marketing.

Trade Show displays go digital for increased engagement

Trade shows have been around for a long time, and are still widely used by many enterprises for marketing, lead generation and general brand awareness. You can measure the number of leads you’ve generated from a trade show, and even track how many of those leads converted—but that takes a lot of time and effort. What if there was a way to make your display more interactive for increased engagement and enhanced analytics?

Interactive Display Elements Increase Engagement

You can stick to the...

By Mike Weimar, 04 July 2013, 0 comments. Categories: Advertising, Advertising Technology, Branding, Campaigns, Commerce.

10 ways to avoid brand abuse and protect your online reputation

Charlie Abrahams, Vice President, EMEA at MarkMonitor

The Cambridge Satchel Company recently ramped up its online brand protection efforts by taking action to address the myriad risks of counterfeits, copyright infringement and cybersquatting that have plagued the brand since its rapid success.

The story of the brand’s growth was featured in the Google Chrome advertisement series ‘The Web is What You Make of It’. Unfortunately, in the same way the web has revolutionised the way brands engage...

By Charlie Abrahams, 02 July 2013, 0 comments. Categories: Advertising Technology, Best Practice, Branding, Campaigns.

Guest blogging: Worth the risk?

Since Penguin 1.0 first exploded onto the scene last April, I think it’s fair to say that guest blogging has become the link building method of choice for many SEOs and online marketers in the industry. The process of creating (what should be unique) content and posting it on other people’s blog, guest blogging has two major benefits for any site; it helps to drive valuable traffic to the site and it also helps to up the number of links (and unique IP addresses) feeding back into the site.

Now, in...

By Amy Edwards, 01 July 2013, 0 comments. Categories: Branding, Commerce, Content Marketing, Organic Search, Search Marketing.

Lessons learned from lesser known social media disasters

It’s a tricky situation to be in. Companies require a constant presence on social media – and if you get it wrong just once, then it’s more than likely your error will be magnified and your reputation ruined.

Yet for the high wire balancing act of corporate social, there’s certainly help out there. Adobe’s head of social consulting, Jeremy Waite, recently published

By James Bourne, 13 June 2013, 0 comments. Categories: Branding, Social Media Marketing.

Jean Michel Jarre: YouTube not bad guys in artist rights debate

For many people, the idea of browsing YouTube to listen to music for free is almost second nature. Even when some videos get whacked, the sheer amount of uploads per day makes it impossible for the big labels to keep up.

The issue of an artist’s intellectual property has therefore been a thorny one for the past 10 years. Yet, for Jean Michel Jarre, speaking at the biennial World Creators Summit in Washington DC earlier this week, all artists, not just musicians, need to speak up for their rights –...

By James Bourne, 07 June 2013, 0 comments. Categories: Branding, Publishing, Search Marketing, Video & Audio Marketing.

Is your business making a difference?

If you want to say goodbye to fee sensitive clients or cost conscious customers, this post is just for you!

The Apple Mac difference

During the worst economy in decades, Apple Inc. managed to achieve record breaking profits, whilst others in the same industry selling lower priced alternatives, really struggled.

By Jim Connelly, 05 June 2013, 0 comments. Categories: Branding, Campaigns.

Google’s advertising under fire by FTC

It’s not the first time Google has come under scrutiny by the FTC, but this time it’s whether the world’s favourite search engine is using its advertising platform to harm the competition.

“With great power, comes great responsibility” is a quote which comes to mind when speaking about a giant like Google, and I’m not sure Spiderman would approve of how Google is handling its responsibility to provide fair ground for advertising.

According to

By Ryan Daws, 24 May 2013, 0 comments. Categories: Advertising, Branding, Campaigns, Commerce, Search Marketing.